TD Bank Financial Group (Toronto Dominion) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6918
Advertisements

SWOT Analysis of TD Bank Financial Group (Toronto Dominion) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TD Bank Financial Group (Toronto Dominion)

Parent Company

TD Bank Group

Category

Banking

Sector

Financial services

Tagline/ Slogan

America’s Most Convenient Bank

USP

The group which offers full range of financial products and services through its businesses in banking, wealth, insurance and securities

STP

Segment

Institutional and individual clients

Target Group

Small, medium , corporate customers and individual clients in need of financial services

Positioning

Bank committed to  providing the best possible service to each and every customer and valuing their business

SWOT Analysis

Strengths

1. One of the largest bank in Canada
2. Strong market position in North America, thus a competitive edge over its competitors
3. Receives sustainable earnings from its domestic bank networks in Canada
4. Getting a major chunk of revenue from Strong loans

5.Dividend Yield and payout ratio has always been more than the industry and sector average
6. Its subsidiaries have over 79,000 employees and over 19 million clients worldwide

Weaknesses

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

Opportunities

1. Last year’s acquisition of MBNA will help in expansion of its credit card business in United States and Canada
2.Building the retail bank network in US will help in expansion in US
3.Growing wealth and insurance  business of TD Bank in US will be an immense opportunity for the entire group

Threats

1. Increasing volatility in North American market
2.Regulatory changes in US will have a major effect on US business
3.Regulatory changes in mortgages/loans in Canada  will have a major impact

Competition

Competitors

1.Royal Bank of Canada
2.Bank of Nova Scotia
3. Citibank
4.Wells Fargo
5.Bank of America



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: