PetroChina SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2868
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SWOT Analysis of PetroChina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PetroChina

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Harmony between the development of energy and the environment

USP

China's biggest oil producer and Subsidiary of China National Petroleum Corporation

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Largest oil producer in china

SWOT

Strengths

1.Controlled by China National Petroleum Corp
2.Strong name in China
3.Huge operations as it is the biggest producer in China
4.First Chinese company to touch the trillion dollar market capitalisation
5.Has over 540,000 employees

Weaknesses

1.Cost of environmental hazards and chemical spill
2.Declining operations in China
3.Operating loss
4.Its western gas to east pipeline project controversy

Opportunities

1.Increasing demand in China
2.Exploring markets outside China

Threats

1.Government regulations
2.High Competition
3.Environmental laws

Competition

Competitors

1.Sinopec


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