SWOT Analysis of PetroChina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil & Gas
Harmony between the development of energy and the environment
China's biggest oil producer and Subsidiary of China National Petroleum Corporation
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Largest oil producer in china
1.Controlled by China National Petroleum Corp 2.Strong name in China 3.Huge operations as it is the biggest producer in China 4.First Chinese company to touch the trillion dollar market capitalisation 5.Has over 540,000 employees
1.Cost of environmental hazards and chemical spill 2.Declining operations in China 3.Operating loss 4.Its western gas to east pipeline project controversy
1.Increasing demand in China 2.Exploring markets outside China
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