1.Market leader in confectionery segment 2.A globally recognized brand 3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc. 4. An employee strength of about 126,000 people
5. Strong financial muscle
6. Strong R&D and innovation
7. Strong supply chain network
8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products
9. Brand loyalty and recall
10.Association and sponsorship to various sports events
11.Presence in more than 70 countries
1. Instances of product recall have affected the brand image 2. Tough competition means brand switching in the segment is quite high
1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries 2.Acquisition of competition 3.Product line extension with launch of pet food
1.Health consciousness amongst people possess a threat to the confectionery market 2.Rise in cost of raw material 3.Eurozone crisis and global economic slowdown
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