Papa John's Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11573
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SWOT Analysis of Papa John's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa John's Pizza

Parent Company

Papa John's Pizza

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Better ingredients better pizza

USP

Low cost yet hygienic pizza

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Most tasty pizzas

SWOT Analysis

Strengths

1.Good brand name and high brand loyalty

2.High quality Ingredients

3.Strong employee training program

4. Efficient restaurant layout

Weaknesses

1. Limited menu items.

2.Franchise management

3. Limited number of stores

Opportunities

1.New menu items

2.Venture more into home delivery

3.Venture into newer markets

4.Create more brand awareness

Threats

1. Papa John‟s competition offers many varying menu items where as Papa John‟s only offers a select offering of pizza, appetizers, and drinks.

2.Health conscious people

Competition

Competitors

1.KFC

2.Pizza Hut

3.Dominoes

4.McDonald's

5.Subway

6.Smokin Joes Pizza

7.Taco Bell


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