Sainsburys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12975
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SWOT Analysis of Sainsburys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sainsbury’s

Parent Company

J. Sainsbury plc

Category

Retail Industry

Sector

Lifestyle and Retail

Tagline/ Slogan

Good food costs less at Sainsbury's

USP

Selling at low prices with a large variety to offer.

STP

Segment

People who shop online and offline.

Target Group

Households

Positioning

Provider of varied products at affordable prices

SWOT Analysis

Strengths

1.  One of the big four supermarket chains in UK
2.  Has an employee strength of over 150,000 people
3. It has an extremely experienced leadership team
4. Excellent branding and advertising
5. It has over 550 supermarkets and over 350 convenience stores across UK
6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods

Weaknesses

1. Rising food prices over the world have impacted on Sainsbury’s selling at higher prices.
2. Stiff competition within every segment of the retail sector

Opportunities

1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets
2.  Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales
3. Expanding into growing economies like Africa, Asia etc

Threats

1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 
2. Has to always source the best quality/financially viable products from world over vis a vis its competitors.

Competition

Competitors

1. Tesco
2.Asda
3. Morrison's



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