Sainsbury's SWOT Analysis
Sainsbury's is one of the leading brands in the lifestyle and retail sector. Sainsbury's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sainsbury's:
Quick Glance:
Sainsbury's Strengths
- Sainsbury's is one of the largest supermarket chains in UK
- Sainsbury's has an employee strength of over 100,000 people
- It has an extremely experienced leadership team
- The company has an excellent branding and advertising across the UK through TVCs, print ads, online campaigns etc
- Sainsbury's has over 1000 supermarkets and convenience stores across UK
- Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods
- The company is listed on the London Stock Exchange & FTSE Index
- Sainsbury's has also sponsored several events like Paralympics
- The brand has a strong legacy in the UK since it started in 1869
Above are the strengths in the SWOT Analysis of Sainsbury's. The strengths of Sainsbury's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sainsbury's Weaknesses
- Rising food prices over the world have impacted on Sainsbury's selling at higher prices.
- Stiff competition within every segment of the retail sector affects its business
These were the weaknesses in the Sainsbury's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Sainsbury's Opportunities
- Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets
- Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales
- Expanding into growing economies like Africa, Asia etc.
Above we covered the opportunities in Sainsbury's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sainsbury's Threats
- Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's
- The company has to always source the best quality & financially viable products from world over vis a vis its competitors
- Growing penetration of ecommerce companies can affect its business
The threats in the SWOT Analysis of Sainsbury's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sainsbury's SWOT analysis.
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About Sainsbury's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sainsbury's Overview | |
|---|---|
| Parent Company |
Qatar Investment |
| Category |
Retail Industry |
| Sector | |
| Tagline/ Slogan |
Good food costs less at Sainsbury's |
| USP |
Sainsburys is known for selling at low prices with a varieties to offer |
| Sainsbury's STP | |
| Segmentation |
People who shop online and offline for groceries & daily need goods |
| Target Market |
Households & individuals |
| Positioning |
Sainsburys is a provider of varied products at affordable prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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