Qatar Airways SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Qatar Airways SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Qatar Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Qatar Airways to benchmark its business & performance as compared to the competitors, and make strategic improvements. Qatar Airways is one of the leading brands in the airlines sector.

The article below lists the Qatar Airways SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Qatar Airways SWOT Analysis:

SWOT Analysis of Qatar Airways

For Qatar Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Qatar Airways Strengths

The strengths of Qatar Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Qatar Airways :

1. Qatar Airways has a robust backing of Qatar govt
2. Advantage of being Present in oil rich state helps Qatar Airways financially

3. Operates in over 100 international destinations

4. Qatar Airways has a strong workforce of nearly 20,000 employees

5. Qatar Airways has a fleet size over 100 aircraft carrier

6. Globally, the airline serves over 150 destinations

7. Qatar Airways has won several awards for its premium services, in-flight entertainment etc

8. Strong focus on marketing and sponsorship to increase brand awareness

Qatar Airways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Qatar Airways SWOT Analysis:

1. Past incidents of accidents and workplace controversies have hurt the brand at times
2. Very Little Domestic Traffic and limited market share growth of Qatar Airways

Qatar Airways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Qatar Airways SWOT Analysis:

1. New aircraft fleet of Qatar Airways can be used to build customer confidence

2. Tie-up and increasing global destinations can boost business

3. More brand building and marketing can increase brand recall

Qatar Airways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Qatar Airways are as mentioned:

1. Increasing competition from other airlines can affect Qatar Airways' margins

2. Increasing fuel prices would affect operations

3. Unfavorable scenarios due to Govt policies and regulations

Qatar Airways Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 13 competitors of Qatar Airways:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Emirates

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

Hence this concludes the Qatar Airways SWOT analysis.

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About Qatar Airways

Qatar Airways

Parent Company

Government of Qatar





Tagline/ Slogans

World's 5-star airline


Qatar Airways is a premium flagship airline of the Government

Qatar Airways STP

Passengers Preferring Comfort & reliability

Target Market

Corporates / Upper Middle Class / Middle Class


Qatar Airways is a premium international five star airline

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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