Qatar Airways SWOT Analysis, USP & Competitors

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SWOT Analysis of Qatar Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Qatar Airways

Parent Company

Government of Qatar

Category

International

Sector

Airlines

Tagline/ Slogans

World's 5-star airline

USP

Qatar Airways is a premium flagship airline of the Government

Qatar Airways STP

Segment

Passengers Preferring Comfort & reliability

Target Group

Corporates / Upper Middle Class / Middle Class

Positioning

Qatar Airways is a premium international five star airline

Qatar Airways SWOT

Strengths

1. Qatar Airways has a robust backing of Qatar govt
2. Advantage of being Present in oil rich state helps Qatar Airways financially

3. Operates in over 100 international destinations

4. Qatar Airways has a strong workforce of nearly 20,000 employees

5. Qatar Airways has a fleet size over 100 aircraft carrier

6. Globally, the airline serves over 150 destinations

7. Qatar Airways has won several awards for its premium services, in-flight entertainment etc

8. Strong focus on marketing and sponsorship to increase brand awareness

Weaknesses

1. Past incidents of accidents and workplace controversies have hurt the brand at times
2. Very Little Domestic Traffic and limited market share growth of Qatar Airways

Opportunities

1. New aircraft fleet of Qatar Airways can be used to build customer confidence

2. Tie-up and increasing global destinations can boost business

3. More brand building and marketing can increase brand recall

Threats

1. Increasing competition from other airlines can affect Qatar Airways' margins

2. Increasing fuel prices would affect operations

3. Unfavorable scenarios due to Govt policies and regulations

Competition

Competitors

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Emirates

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways


The table above concludes the Qatar Airways SWOT analysis along with its marketing and brand parameters.

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