Qatar Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Qatar Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Qatar Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Qatar Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Qatar Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Qatar Airways competitors and includes Qatar Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Qatar Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Qatar Airways

Parent Company

Government of Qatar





Tagline/ Slogans

World's 5-star airline


Qatar Airways is a premium flagship airline of the Government

Qatar Airways STP
Qatar Airways Segmentation

Passengers Preferring Comfort & reliability

Qatar Airways Target Market

Corporates / Upper Middle Class / Middle Class

Qatar Airways Positioning

Qatar Airways is a premium international five star airline

Qatar Airways SWOT Analysis
Qatar Airways Strengths

Below are the Strengths in the SWOT Analysis of Qatar Airways:

1. Qatar Airways has a robust backing of Qatar govt
2. Advantage of being Present in oil rich state helps Qatar Airways financially

3. Operates in over 100 international destinations

4. Qatar Airways has a strong workforce of nearly 20,000 employees

5. Qatar Airways has a fleet size over 100 aircraft carrier

6. Globally, the airline serves over 150 destinations

7. Qatar Airways has won several awards for its premium services, in-flight entertainment etc

8. Strong focus on marketing and sponsorship to increase brand awareness

Qatar Airways Weaknesses

Here are the weaknesses in the Qatar Airways SWOT Analysis:

1. Past incidents of accidents and workplace controversies have hurt the brand at times
2. Very Little Domestic Traffic and limited market share growth of Qatar Airways

Qatar Airways Opportunities

Following are the Opportunities in Qatar Airways SWOT Analysis:

1. New aircraft fleet of Qatar Airways can be used to build customer confidence

2. Tie-up and increasing global destinations can boost business

3. More brand building and marketing can increase brand recall

Qatar Airways Threats

The threats in the SWOT Analysis of Qatar Airways are as mentioned:

1. Increasing competition from other airlines can affect Qatar Airways' margins

2. Increasing fuel prices would affect operations

3. Unfavorable scenarios due to Govt policies and regulations

Qatar Airways Competition

Below are the top 13 Qatar Airways competitors:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Emirates

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Qatar Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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