Qatar Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 15708

SWOT Analysis of Qatar Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar Airways

Parent Company

Government of Qatar





Tagline/ Slogans

World's 5-star airline


Qatar Airways is a premium flagship airline of the Government

Qatar Airways STP


Passengers Preferring Comfort & reliability

Target Group

Corporates / Upper Middle Class / Middle Class


Qatar Airways is a premium international five star airline

Qatar Airways SWOT


1. Qatar Airways has a robust backing of Qatar govt
2. Advantage of being Present in oil rich state helps Qatar Airways financially

3. Operates in over 100 international destinations

4. Qatar Airways has a strong workforce of nearly 20,000 employees

5. Qatar Airways has a fleet size over 100 aircraft carrier

6. Globally, the airline serves over 150 destinations

7. Qatar Airways has won several awards for its premium services, in-flight entertainment etc

8. Strong focus on marketing and sponsorship to increase brand awareness


1. Past incidents of accidents and workplace controversies have hurt the brand at times
2. Very Little Domestic Traffic and limited market share growth of Qatar Airways


1. New aircraft fleet of Qatar Airways can be used to build customer confidence

2. Tie-up and increasing global destinations can boost business

3. More brand building and marketing can increase brand recall


1. Increasing competition from other airlines can affect Qatar Airways' margins

2. Increasing fuel prices would affect operations

3. Unfavorable scenarios due to Govt policies and regulations



1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Emirates

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

The table above concludes the Qatar Airways SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Qatar Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: