Qatar Airways is one of the leading brands in the airlines sector. Qatar Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Qatar Airways:
Advantage of being Present in oil rich state helps Qatar Airways financially
Operates in over 100 international destinations
Qatar Airways has a strong workforce of nearly 20,000 employees
Qatar Airways has a fleet size over 100 aircraft carrier
Globally, the airline serves over 150 destinations
Qatar Airways has won several awards for its premium services, in-flight entertainment etc
Strong focus on marketing and sponsorship to increase brand awareness
Above are the strengths in the SWOT Analysis of Qatar Airways. The strengths of Qatar Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Qatar Airways Weaknesses
Past incidents of accidents and workplace controversies have hurt the brand at times
Very Little Domestic Traffic and limited market share growth of Qatar Airways
These were the weaknesses in the Qatar Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Qatar Airways is a premium flagship airline of the Government
Qatar Airways STP
Passengers Preferring Comfort & reliability
Corporates / Upper Middle Class / Middle Class
Qatar Airways is a premium international five star airline
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