Lufthansa SWOT Analysis

Published in Airlines category by MBA Skool Team

Lufthansa is one of the leading brands in the airlines sector. Lufthansa SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lufthansa:

Lufthansa Strengths

  1. Lufthansa is one of the largest & founding member of Star Alliance
  2. Lufthansa is one of the leading IT service provider for aviation industry, maintenance, meal services etc
  3. Strong image associated with German Engineering
  4. Lufthansa is a strong status symbol amongst Corporate/Business men
  5. Has a strong workforce of over 100,000+ employees
  6. Lufthansa serves over 200 international destinations in nearly 80 countries
  7.  Lufthansa has a strong brand presence owing to sponsorship and marketing efforts by the company
  8. Exclusive services for customers like lounges, frequent flyer programs, first/ business class services etc
  9.  Lufthansa, apart from passenger airlines, has a strong presence in cargo and logistics as well

Above are the strengths in the SWOT Analysis of Lufthansa. The strengths of Lufthansa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lufthansa Weaknesses

  1. Past incidents and accidents often affect the brand image
  2. Market share growth of Lufthansa restricted due to pressure from competition

These were the weaknesses in the Lufthansa SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lufthansa Opportunities

  1. Being the largest member of Star Alliance Lufthansa have scope to acquire some smaller players
  2. More penetration in emerging economies tapping the high-end customers
  3. Improvement in experience and high-quality services to customers

Above we covered the opportunities in Lufthansa SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lufthansa Threats

  1.  Increased international competition affects market share of Lufthansa
  2. Low cost airlines affect passenger volume of the airlines
  3. Rising fuel prices, high labor costs and govt regulations affects margins

The threats in the SWOT Analysis of Lufthansa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lufthansa SWOT analysis.

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About Lufthansa

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lufthansa Overview
Parent Company

Lufthansa Group
Category

International
Sector

Airlines
Tagline/ Slogan

There's no better way to fly; Non stop you
USP

Lufthansa is one of the largest airline in Europe in terms of overall passengers carried and fleet size
Lufthansa STP
Segmentation

Passengers preferring comfort/reliability/quality service
Target Market

Upper middle class/ business men / leisure travelers
Positioning

Lufthansa gives the best airline service non stop


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lufthansa. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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