Lufthansa is one of the leading brands in the airlines sector. Lufthansa SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lufthansa:
Lufthansa is one of the largest & founding member of Star Alliance
Lufthansa is one of the leading IT service provider for aviation industry, maintenance, meal services etc
Strong image associated with German Engineering
Lufthansa is a strong status symbol amongst Corporate/Business men
Has a strong workforce of over 100,000+ employees
Lufthansa serves over 200 international destinations in nearly 80 countries
Lufthansa has a strong brand presence owing to sponsorship and marketing efforts by the company
Exclusive services for customers like lounges, frequent flyer programs, first/ business class services etc
Lufthansa, apart from passenger airlines, has a strong presence in cargo and logistics as well
Above are the strengths in the SWOT Analysis of Lufthansa. The strengths of Lufthansa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Past incidents and accidents often affect the brand image
Market share growth of Lufthansa restricted due to pressure from competition
These were the weaknesses in the Lufthansa SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lufthansa is one of the largest airline in Europe in terms of overall passengers carried and fleet size
Passengers preferring comfort/reliability/quality service
Upper middle class/ business men / leisure travelers
Lufthansa gives the best airline service non stop
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