Air Canada SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Air Canada SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air Canada, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Canada to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air Canada is one of the leading brands in the airlines sector.

The article below lists the Air Canada SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Canada SWOT Analysis:

SWOT Analysis of Air Canada

For Air Canada, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air Canada Strengths

The strengths of Air Canada looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Canada :

1. Largest airline of Canada
2. Experienced workforce and a well-established infrastructure
3. Profitable international and business markets
4. The largest airline in Canada

5. Caters to over 170+ destinations globally

6. Nearly 35 million passengers fly with Air Canada annually

Air Canada Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Canada SWOT Analysis:

1. While brand awareness is high, brand affinity is low
2.  Aging aircrafts in fleet is a concern

Air Canada Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Canada SWOT Analysis:

1. Flourishing tourism in Canada
2. Launch of low cost airlines

3. More penetration into global market by global brand awareness like top industry players

Air Canada Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Canada are as mentioned:

1. Government regulations
2. Foreign currency fluctuations
3. Low cost carriers

Air Canada Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Air Canada:

1. WestJet Airlines
2. Air France
3. AMR corporation

Hence this concludes the Air Canada SWOT analysis.

Continue reading more about the brand/company.

About Air Canada

Air Canada Overview
Parent Company

Air Canada Inc.





Tagline/ Slogan

The freedom to fly your own way; Go Far


Canada's Largest and most recognized Airline

Air Canada STP

Customers preferring comfort/reliability

Target Market

Upper middle class/ Business men


Premium international airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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