Air Canada SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Canada analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Canada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Canada to benchmark its business & performance as compared to the competitors. Air Canada is one of the leading brands in the airlines sector.

The table below lists the Air Canada SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Canada competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Canada SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Canada Brand Analysis
Parent Company

Air Canada Inc.





Tagline/ Slogan

The freedom to fly your own way; Go Far


Canada's Largest and most recognized Airline

Air Canada STP

Customers preferring comfort/reliability

Target Group

Upper middle class/ Business men


Premium international airlines

SWOT Analysis of Air Canada
Air Canada Strengths

Below are the Strengths in the SWOT Analysis of Air Canada:

1. Largest airline of Canada
2. Experienced workforce and a well-established infrastructure
3. Profitable international and business markets
4. The largest airline in Canada

5. Caters to over 170+ destinations globally

6. Nearly 35 million passengers fly with Air Canada annually

Air Canada Weaknesses

Here are the weaknesses in the Air Canada SWOT Analysis:

1. While brand awareness is high, brand affinity is low
2.  Aging aircrafts in fleet is a concern

Air Canada Opportunities

Following are the Opportunities in Air Canada SWOT Analysis:

1. Flourishing tourism in Canada
2. Launch of low cost airlines

3. More penetration into global market by global brand awareness like top industry players

Air Canada Threats

The threats in the SWOT Analysis of Air Canada are as mentioned:

1. Government regulations
2. Foreign currency fluctuations
3. Low cost carriers

Air Canada Competition
Air Canada Competitors

Below are the top 3 competitors of Air Canada:

1. WestJet Airlines
2. Air France
3. AMR corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Canada. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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