SWOT analysis of Air Canada analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Canada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Canada to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air Canada is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Canada competitors and includes Air Canada target market, segmentation, positioning & Unique Selling Proposition (USP).
| Air Canada Brand Analysis | |
|---|---|
| Parent Company |
Air Canada Inc. |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
The freedom to fly your own way; Go Far |
| USP |
Canada's Largest and most recognized Airline |
| Air Canada STP | |
| Air Canada Segmentation |
Customers preferring comfort/reliability |
| Air Canada Target Market |
Upper middle class/ Business men |
| Air Canada Positioning |
Premium international airlines |
| Air Canada SWOT Analysis | |
| Air Canada Strengths |
Below are the Strengths in the SWOT Analysis of Air Canada: 1. Largest airline of Canada 5. Caters to over 170+ destinations globally 6. Nearly 35 million passengers fly with Air Canada annually |
| Air Canada Weaknesses |
Here are the weaknesses in the Air Canada SWOT Analysis: 1. While brand awareness is high, brand affinity is low |
| Air Canada Opportunities |
Following are the Opportunities in Air Canada SWOT Analysis: 1. Flourishing tourism in Canada 3. More penetration into global market by global brand awareness like top industry players |
| Air Canada Threats |
The threats in the SWOT Analysis of Air Canada are as mentioned: 1. Government regulations |
| Air Canada Competition | |
| Competitors |
Below are the top 3 Air Canada competitors: 1. WestJet Airlines |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Canada. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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