Silver Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1827

SWOT analysis of Silver Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Silver Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Silver Airways to benchmark its business & performance as compared to the competitors and industry. Silver Airways is one of the leading brands in the airlines sector. The table below also lists the top Silver Airways competitors and elaborates Silver Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Silver Airways SWOT, Competitors, Marketing STP & Brand analysis Table
Silver Airways Brand Analysis
Parent Company

Victory Park Capital





Tagline/ Slogan

Depart from ordinary


Largest U.S. carrier to The Bahamas

Silver Airways STP

US passengers

Target Group

Passengers travelling on the niche routes served by the Airlines


Largest  carrier from Florida  and Largest US carrier to Bahamas and

Silver Airways SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Silver Airways. Strengths are:

1. Interline agreements with partners including American Airlines, Bahamasair, Delta, JetBlue, US Airways

2. Expanded partnership with JetBlue(flight booking)

3. Partnership with much bigger United Airlines

4. Strong leadership in the region with over 200 flights daily to 30 destinations

5. Operating smaller turboprops on niche routes

6. Above average compensation to attract pilots

7. Robust media operations for promotion and marketing


Here are the weaknesses in the Silver Airways SWOT Analysis:

1. Smaller market share and brand awareness compared to bigger players

2. Dependent on other airlines for booking


Following are the Opportunities in Silver Airways SWOT Analysis:

1. Focus on non- stop flights for long routes

2. New flights to business and leisure fliers


The threats in the SWOT Analysis of Silver Airways are as mentioned:

1. Limiting the airline to one type of plane can reduce service areas

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Silver Airways Competition

Below are the top 2 Silver Airways competitors:

1. Jet Blue

2. Southwest Airlines

The brandguide table above concludes the Silver Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Silver Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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