Silver Airways SWOT Analysis, USP & Competitors

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SWOT Analysis of Silver Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silver Airways

Parent Company

Victory Park Capital





Tagline/ Slogan

Depart from ordinary


Largest U.S. carrier to The Bahamas



US passengers

Target Group

Passengers travelling on the niche routes served by the Airlines


Largest  carrier from Florida  and Largest US carrier to Bahamas and

SWOT Analysis


1. Interline agreements with partners including American Airlines, Bahamasair, Delta, JetBlue, US Airways

2. Expanded partnership with JetBlue(flight booking)

3. Partnership with much bigger United Airlines

4. Strong leadership in the region with over 200 flights daily to 30 destinations

5. Operating smaller turboprops on niche routes

6. Above average compensation to attract pilots

7. Robust media operations for promotion and marketing


1. Smaller market share and brand awareness compared to bigger players

2. Dependent on other airlines for booking


1. Focus on non- stop flights for long routes

2. New flights to business and leisure fliers


1. Limiting the airline to one type of plane can reduce service areas

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines



1. Jet Blue

2. Southwest Airlines

The table above concludes the Silver Airways SWOT analysis along with its marketing and brand parameters.


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