Silver Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Silver Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Silver Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Silver Airways to benchmark its business & performance as compared to the competitors and industry. Silver Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Silver Airways competitors and includes Silver Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Silver Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Silver Airways Brand Analysis
Parent Company

Victory Park Capital





Tagline/ Slogan

Depart from ordinary


Largest U.S. carrier to The Bahamas

Silver Airways STP
Silver Airways Segmentation

US passengers

Silver Airways Target Market

Passengers travelling on the niche routes served by the Airlines

Silver Airways Positioning

Largest  carrier from Florida  and Largest US carrier to Bahamas and

Silver Airways SWOT Analysis
Silver Airways Strengths

Below are the Strengths in the SWOT Analysis of Silver Airways:

1. Interline agreements with partners including American Airlines, Bahamasair, Delta, JetBlue, US Airways

2. Expanded partnership with JetBlue(flight booking)

3. Partnership with much bigger United Airlines

4. Strong leadership in the region with over 200 flights daily to 30 destinations

5. Operating smaller turboprops on niche routes

6. Above average compensation to attract pilots

7. Robust media operations for promotion and marketing

Silver Airways Weaknesses

Here are the weaknesses in the Silver Airways SWOT Analysis:

1. Smaller market share and brand awareness compared to bigger players

2. Dependent on other airlines for booking

Silver Airways Opportunities

Following are the Opportunities in Silver Airways SWOT Analysis:

1. Focus on non- stop flights for long routes

2. New flights to business and leisure fliers

Silver Airways Threats

The threats in the SWOT Analysis of Silver Airways are as mentioned:

1. Limiting the airline to one type of plane can reduce service areas

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Silver Airways Competition

Below are the top 2 Silver Airways competitors:

1. Jet Blue

2. Southwest Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Silver Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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