Published in Automobiles category by MBA Skool Team
Hero MotoCorp is one of the leading brands in the automobiles sector. Hero MotoCorp SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hero MotoCorp:
Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
Excellent distribution, over 3000 dealerships and service centers
Good advertising and excellent branding & marketing of Hero Moto Corp
More than 5000 people are employed with the organization
Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand
The brand has received several awards & recognition for its work in the industry
Ad campaigns through TV, billboards, online media etc boost the brand image
Above are the strengths in the SWOT Analysis of Hero MotoCorp. The strengths of Hero MotoCorp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hero MotoCorp Weaknesses
Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
Most of the products have similar features and low on design and innovation
These were the weaknesses in the Hero MotoCorp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty
Hero MotoCorp STP
Young boys looking for fast sporty bikes for Indian roads
Young boys in the age 18-30 middle class
Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self
Hero MotoCorp Product Portfolio
1. CBZ 2. Karizma
3. Passion 4. Pleasure
5. Splendor 6. Impulse
The above mentioned brands are the prominent products under the Hero MotoCorp product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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