Hero Moto Corp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

SWOT analysis of Hero Moto Corp analyses the brand by its strengths, weaknesses, opportunities & threats. In Hero Moto Corp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Moto Corp to benchmark its business & performance as compared to the competitors. Hero Moto Corp is one of the leading brands in the automobiles sector.

The article below lists the Hero Moto Corp SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Moto Corp competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Hero Moto Corp

Hero Moto Corp Overview
Parent Company

Hero Group

Category

Motorcycles, Scooters

Sector

Automobiles

Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty

Hero Moto Corp STP
Segmentation

Young boys looking for fast sporty bikes for Indian roads

Target Market

Young boys in the age 18-30 middle class

Positioning

Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self

Hero Moto Corp Product Portfolio
Brands

1. CBZ                                        2. Karizma

3. Passion                                 4. Pleasure

5. Splendor                               6. Impulse

The above mentioned brands are the prominent products under the Hero Moto Corp product portfolio.

SWOT Analysis of Hero Moto Corp

For Hero Moto Corp, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Hero Moto Corp SWOT Analysis:

Hero Moto Corp Strengths

The strengths of Hero Moto Corp looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hero Moto Corp :

1. Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent branding & marketing of Hero Moto Corp

5. More than 5000 people are employed with the organization

6. Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand

7. The brand has received several awards & recognition for its work in the industry

8. Ad campaigns through TV, billboards, online media etc boost the brand image

Hero Moto Corp Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hero Moto Corp SWOT Analysis:

1. Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
2. Most of the products have similar features and low on design and innovation


Hero Moto Corp Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hero Moto Corp SWOT Analysis:

1. Two-wheeler segment is one of the most growing industries
2. Export of Hero Moto Corp bikes is limited i.e. untapped international markets

3. Introduction of bikes in the premium segment


Hero Moto Corp Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hero Moto Corp are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices can affect business margins for Hero Moto Corp
3. Better public transport will affect two-wheeler sales

Hero Moto Corp Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Hero Moto Corp:

1. Yamaha

2. Bajaj Auto Limited

3. TVS Motors

4. Suzuki Motors

5. Harley Davidson

6. Royal Enfield

7. Ducati Superbike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hero Moto Corp. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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