Hero Moto Corp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Moto Corp analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Moto Corp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Moto Corp to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hero Moto Corp is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Moto Corp competitors and includes Hero Moto Corp target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Moto Corp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hero Moto Corp Brand Analysis
Parent Company

Hero Group

Category

Motorcycles, Scooters

Sector

Automobiles

Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty

Hero Moto Corp STP
Hero Moto Corp Segmentation

Young boys looking for fast sporty bikes for Indian roads

Hero Moto Corp Target Market

Young boys in the age 18-30 middle class

Hero Moto Corp Positioning

Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self

Hero Moto Corp Product Portfolio
Brands

1. CBZ                                        2. Karizma

3. Passion                                 4. Pleasure

5. Splendor                               6. Impulse

The above mentioned brands are the prominent products under the Hero Moto Corp product portfolio.

Hero Moto Corp SWOT Analysis
Hero Moto Corp Strengths

Below are the Strengths in the SWOT Analysis of Hero Moto Corp:

1. Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent branding & marketing of Hero Moto Corp

5. More than 5000 people are employed with the organization

6. Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand

7. The brand has received several awards & recognition for its work in the industry

8. Ad campaigns through TV, billboards, online media etc boost the brand image

Hero Moto Corp Weaknesses

Here are the weaknesses in the Hero Moto Corp SWOT Analysis:

1. Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
2. Most of the products have similar features and low on design and innovation

Hero Moto Corp Opportunities

Following are the Opportunities in Hero Moto Corp SWOT Analysis:

1. Two-wheeler segment is one of the most growing industries
2. Export of Hero Moto Corp bikes is limited i.e. untapped international markets

3. Introduction of bikes in the premium segment

Hero Moto Corp Threats

The threats in the SWOT Analysis of Hero Moto Corp are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices can affect business margins for Hero Moto Corp
3. Better public transport will affect two-wheeler sales

Hero Moto Corp Competition
Competitors

Below are the top 7 Hero Moto Corp competitors:

1. Yamaha

2. Bajaj Auto Limited

3. TVS Motors

4. Suzuki Motors

5. Harley Davidson

6. Royal Enfield

7. Ducati Superbike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hero Moto Corp. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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