Published in Automobiles category by MBA Skool Team
Hyundai is one of the leading brands in the automobiles sector. Hyundai SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hyundai:
Hyundai Motors company is one of the largest car manufacturers in the world
Hyundai vehicles are sold in more than 190 countries through some 5,000 dealerships and showrooms worldwide
Hyundai sells close to 4 million vehicles per year
The company has excellent branding and advertising by having celebrity brand ambassadors
Hyundai Motors company has over 75,000 employees globally
The company has an excellent product portfolio including wide range of hatchbacks, sedans and SUV's
Hyundai has a strong presence in motorsport and has been actively involved in sponsorships
Electric and hybrid cars offered by the company have enhanced its brand image
The brand consciously invests in research & development and ensures it makes high-end, high-performance safe vehicles
Above are the strengths in the SWOT Analysis of Hyundai. The strengths of Hyundai looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hyundai faces tremendous competition means limited market share growth
Controversies regarding fuel engines & incorrect advertising have hurt the brand in the past
These were the weaknesses in the Hyundai SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually
Complete automobile segment including hatchbacks, sedans & SUV’s
Young executives from the upper-middle income bracket
Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand
Hyundai Product Portfolio
1. Hyundai Accent
2. Hyundai i10
3. Hyundai i20
4. Hyundai Santa Fe
5. Hyundai Santro
6. Hyundai Sonata
7. Hyundai Tucson
8. Hyundai Verna
9. Hyundai Alcazar
The above mentioned brands are the prominent products under the Hyundai product portfolio.
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