Hyundai is one of the leading brands in the automobiles sector. Hyundai SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hyundai:
Quick Glance:
Above are the strengths in the SWOT Analysis of Hyundai. The strengths of Hyundai looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Hyundai SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Hyundai SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Hyundai are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hyundai SWOT analysis.
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About Hyundai
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hyundai Overview | |
---|---|
Parent Company |
Hyundai Motor Company |
Category |
Sedans, Hatchbacks, SUV’s |
Sector | |
Tagline/ Slogan |
New thinking new possibilities; Drive your way |
USP |
Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually |
Hyundai STP | |
Segmentation |
Complete automobile segment including hatchbacks, sedans & SUV’s |
Target Market |
Young executives from the upper-middle income bracket |
Positioning |
Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand |
Hyundai Product Portfolio | |
Brands |
1. Hyundai Accent 2. Hyundai i10 3. Hyundai i20 4. Hyundai Santa Fe 5. Hyundai Santro 6. Hyundai Sonata 7. Hyundai Tucson 8. Hyundai Verna 9. Hyundai Alcazar The above mentioned brands are the prominent products under the Hyundai product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Hyundai. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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