Hyundai Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 21802

SWOT analysis of Hyundai Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Motors to benchmark its business & performance as compared to the competitors and industry. Hyundai Motors is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Motors competitors and elaborates Hyundai Motors market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Motors SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Motors Brand Analysis
Parent Company

Hyundai Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

New thinking new possibilities; Drive your way

USP

Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually

Hyundai Motors STP
Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand

Hyundai Motors Product Portfolio
Brands

1. Hyundai Accent                  2. Hyundai Getz

3. Hyundai i10                         4. Hyundai i20

5. Hyundai Santa Fe              6. Hyundai Santro Xing

7. Hyundai Sonata Embera  8. Hyundai Tucson

9. Hyundai Verna

The above mentioned brands are the prominent products under the Hyundai Motors product portfolio.

Hyundai Motors SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Motors. Strengths are:

1. The company employs about 100,000 persons around the world.

2. Hyundai vehicles are sold in 190+ countries through some 6,000 dealerships and showrooms worldwide

3. Hyundai sells over 1.5 million vehicles per year

4. It has excellent branding and advertising by having celebrity brand ambassadors

5. Hyundai motor company has over 75,000 employees globally

6. The company has an excellent product portfolio from hatchbacks, sedans and SUV's

7. Hyundai has a strong presence in motorsport and has been actively involved in sponsorships

8. Electric and hybrid cars offered by the company have enhanced its brand image

Weaknesses

Here are the weaknesses in the Hyundai Motors SWOT Analysis:

1. Hyundai faces tremendous competition means limited market share growth

2. Controversies regarding fuel engines, wrong advertising have hurt the brand

Opportunities

Following are the Opportunities in Hyundai Motors SWOT Analysis:

1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world can help Hyundai build a global brand

3. Fast growing automobile market

Threats

The threats in the SWOT Analysis of Hyundai Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands can reduce market share of Hyundai

4. Hyundai's business can be affected by substitute modes of public transport like buses, metro trains etc

Hyundai Motors Competition
Competitors

Below are the top 12 Hyundai Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

The brandguide table above concludes the Hyundai Motors SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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