Hyundai Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Motors competitors and includes Hyundai Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Motors Brand Analysis
Parent Company

Hyundai Motor Company


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

New thinking new possibilities; Drive your way


Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually

Hyundai Motors STP
Hyundai Motors Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Hyundai Motors Target Market

Young executives from the upper-middle income bracket

Hyundai Motors Positioning

Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand

Hyundai Motors Product Portfolio

1. Hyundai Accent                  2. Hyundai Getz

3. Hyundai i10                         4. Hyundai i20

5. Hyundai Santa Fe              6. Hyundai Santro Xing

7. Hyundai Sonata Embera  8. Hyundai Tucson

9. Hyundai Verna

The above mentioned brands are the prominent products under the Hyundai Motors product portfolio.

Hyundai Motors SWOT Analysis
Hyundai Motors Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Motors:

1. The company employs about 100,000 persons around the world.

2. Hyundai vehicles are sold in 190+ countries through some 6,000 dealerships and showrooms worldwide

3. Hyundai sells over 1.5 million vehicles per year

4. It has excellent branding and advertising by having celebrity brand ambassadors

5. Hyundai motor company has over 75,000 employees globally

6. The company has an excellent product portfolio from hatchbacks, sedans and SUV's

7. Hyundai has a strong presence in motorsport and has been actively involved in sponsorships

8. Electric and hybrid cars offered by the company have enhanced its brand image

Hyundai Motors Weaknesses

Here are the weaknesses in the Hyundai Motors SWOT Analysis:

1. Hyundai faces tremendous competition means limited market share growth

2. Controversies regarding fuel engines, wrong advertising have hurt the brand

Hyundai Motors Opportunities

Following are the Opportunities in Hyundai Motors SWOT Analysis:

1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world can help Hyundai build a global brand

3. Fast growing automobile market

Hyundai Motors Threats

The threats in the SWOT Analysis of Hyundai Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands can reduce market share of Hyundai

4. Hyundai's business can be affected by substitute modes of public transport like buses, metro trains etc

Hyundai Motors Competition

Below are the top 12 Hyundai Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin