Maruti Suzuki SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 29103

SWOT analysis of Maruti Suzuki analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Suzuki SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Suzuki to benchmark its business & performance as compared to the competitors and industry. Maruti Suzuki is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Suzuki competitors and elaborates Maruti Suzuki market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Suzuki SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Suzuki Brand Analysis
Parent Company

Suzuki Motor Corporation

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Way of life; Count on us

USP

Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market

Maruti Suzuki STP
Segment

Complete automobile segment including sedans & SUV’s

Target Group

Indian urban and semi-urban middle class and upper middle class

Positioning

Maruti is India’s No.1 automobile brand with strong legacy

Maruti Suzuki Product Portfolio
Brands

1. Maruti 800        2. Maruti A Star             3. Maruti Alto

4. Maruti Eeco      5. Maruti Grand Vitara 6. Maruti Gypsy King

7. Maruti Omni     8. Maruti Swift               9. Maruti Swift Dzire

10.Maruti SX4      11.Maruti Wagon R       12.Maruti Zen Estilo

The above mentioned brands are the prominent products under the Maruti Suzuki product portfolio.

Maruti Suzuki SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Suzuki. Strengths are:

1. Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share

2. Over 12,000 people are employed with Maruti

3. Good advertising, product portfolio, self-competing brands

4. Largest distribution network of dealers and after sales service centres

5. Strong brand value and strong presence in the second hand car market

6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools

7. Over 700,000 units sold in India annually including 50,000 exports

8. Maruti Suzuki launched NEXA showrooms to cater to its premium cars market

9. The company has been recognized by several awards in the automobile segment in India

Weaknesses

Here are the weaknesses in the Maruti Suzuki SWOT Analysis:

1. Inability to penetrate into the international market

2. Employee management, strikes, worker wage problems have affected Maruti's brand image in the past

Opportunities

Following are the Opportunities in Maruti Suzuki SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki

2. Maruti can target tapping emerging markets across the world and building a global brand

3. Fast growing automobile market and increased purchasing power

Threats

The threats in the SWOT Analysis of Maruti Suzuki are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business

4. Substitute modes of public transport like buses, metro trains etc

Maruti Suzuki Competition
Competitors

Below are the top 12 Maruti Suzuki competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Chevrolet

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

The brandguide table above concludes the Maruti Suzuki SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Suzuki. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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