Maruti Suzuki SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Suzuki analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Suzuki SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Suzuki to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Suzuki is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Suzuki competitors and includes Maruti Suzuki target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Suzuki SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Suzuki Brand Analysis
Parent Company

Suzuki Motor Corporation


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Way of life; Count on us


Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market

Maruti Suzuki STP
Maruti Suzuki Segmentation

Complete automobile segment including sedans & SUV’s

Maruti Suzuki Target Market

Indian urban and semi-urban middle class and upper middle class

Maruti Suzuki Positioning

Maruti is India’s No.1 automobile brand with strong legacy

Maruti Suzuki Product Portfolio

1. Maruti 800        2. Maruti A Star             3. Maruti Alto

4. Maruti Eeco      5. Maruti Grand Vitara 6. Maruti Gypsy King

7. Maruti Omni     8. Maruti Swift               9. Maruti Swift Dzire

10.Maruti SX4      11.Maruti Wagon R       12.Maruti Zen Estilo

The above mentioned brands are the prominent products under the Maruti Suzuki product portfolio.

Maruti Suzuki SWOT Analysis
Maruti Suzuki Strengths

Below are the Strengths in the SWOT Analysis of Maruti Suzuki:

1. Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share

2. Over 12,000 people are employed with Maruti

3. Good advertising, product portfolio, self-competing brands

4. Largest distribution network of dealers and after sales service centres

5. Strong brand value and strong presence in the second hand car market

6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools

7. Over 700,000 units sold in India annually including 50,000 exports

8. Maruti Suzuki launched NEXA showrooms to cater to its premium cars market

9. The company has been recognized by several awards in the automobile segment in India

Maruti Suzuki Weaknesses

Here are the weaknesses in the Maruti Suzuki SWOT Analysis:

1. Inability to penetrate into the international market

2. Employee management, strikes, worker wage problems have affected Maruti's brand image in the past

Maruti Suzuki Opportunities

Following are the Opportunities in Maruti Suzuki SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki

2. Maruti can target tapping emerging markets across the world and building a global brand

3. Fast growing automobile market and increased purchasing power

Maruti Suzuki Threats

The threats in the SWOT Analysis of Maruti Suzuki are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business

4. Substitute modes of public transport like buses, metro trains etc

Maruti Suzuki Competition

Below are the top 12 Maruti Suzuki competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Chevrolet

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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