Maruti Suzuki SWOT Analysis
Here is a detailed SWOT analysis of Maruti Suzuki covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Maruti Suzuki for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Subsidiary of the Japanese automotive manufacturing company Suzuki, Maruti Suzuki was founded in 1981 and is headquartered in New Delhi. Beginning a new chapter in the history of automobiles, Maruti Suzuki India launched the 800, a runaway success which stood for reliability and ease of ownership. By examining these internal and external factors, Maruti Suzuki can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Also known as the people’s car manufacturer, it faces stiff competition from other automotive giants such as Hyundai, Ford, Honda, Tata etc. Let us start the SWOT Analysis of Maruti Suzuki below.
Maruti Suzuki Strengths
- Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share
- Over 12,000 people are employed with Maruti
- Good advertising, product portfolio, self-competing brands
- Largest distribution network of dealers and after sales service centres
- Strong brand value and strong presence in the second hand car market
- Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools
- Over 700,000 units sold in India annually including 50,000 exports
- Maruti Suzuki launched NEXA showrooms to cater to its premium cars market
- The company has been recognized by several awards in the automobile segment in India
Above are the strengths in the SWOT Analysis of Maruti Suzuki. The strengths of Maruti Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maruti Suzuki Weaknesses
- Inability to penetrate into the international market
- Employee management, strikes, worker wage problems have affected Maruti's brand image in the past
These were the weaknesses in the Maruti Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maruti Suzuki Opportunities
- Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki
- Maruti can target tapping emerging markets across the world and building a global brand
- Fast growing automobile market and increased purchasing power
Above we covered the opportunities in Maruti Suzuki SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Maruti Suzuki
Maruti Suzuki Threats
- Government policies for the automobile sector across the world
- Ever increasing fuel prices
- Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business
- Substitute modes of public transport like buses, metro trains etc
The threats in the SWOT Analysis of Maruti Suzuki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Maruti Suzuki SWOT analysis.
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About Maruti Suzuki
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Maruti Suzuki Overview | |
|---|---|
| Parent Company |
Suzuki Motor Corporation |
| Category |
Sedans, Hatchbacks, SUV’s |
| Sector | |
| Tagline/ Slogan |
Way of life; Count on us |
| USP |
Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market |
| Maruti Suzuki STP | |
| Segmentation |
Complete automobile segment including sedans & SUV’s |
| Target Market |
Indian urban and semi-urban middle class and upper middle class |
| Positioning |
Maruti is India’s No.1 automobile brand with strong legacy |
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