Maruti Suzuki SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 24596

SWOT Analysis of Maruti Suzuki with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Suzuki

Parent Company

Suzuki Motor Corporation


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Way of life; Count on us


Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market

Maruti STP


Complete automobile segment including sedans & SUV’s

Target Group

Indian urban and semi-urban middle class and upper middle class


Maruti is India’s No.1 automobile brand with strong legacy

Product Portfolio


1. Maruti 800        2. Maruti A Star             3. Maruti Alto

4. Maruti Eeco      5. Maruti Grand Vitara 6. Maruti Gypsy King

7. Maruti Omni     8. Maruti Swift               9. Maruti Swift Dzire

10.Maruti SX4      11.Maruti Wagon R       12.Maruti Zen Estilo

Maruti SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Suzuki :

1. Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share

2. Over 12,000 people are employed with Maruti

3. Good advertising, product portfolio, self-competing brands

4. Largest distribution network of dealers and after sales service centres

5. Strong brand value and strong presence in the second hand car market

6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools

7. Over 700,000 units sold in India annually including 50,000 exports

8. Maruti Suzuki launched NEXA showrooms to cater to its premium cars market

9. The company has been recognized by several awards in the automobile segment in India


1. Inability to penetrate into the international market

2. Employee management, strikes, worker wage problems have affected Maruti's brand image in the past


1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki

2. Maruti can target tapping emerging markets across the world and building a global brand

3. Fast growing automobile market and increased purchasing power


1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business

4. Substitute modes of public transport like buses, metro trains etc

Maruti Suzuki Competition


Below are the 12 main Maruti Suzuki competitors :

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Chevrolet

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

The brandguide table above concludes the Maruti Suzuki SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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