Published in Automobiles category by MBA Skool Team
Maruti Suzuki is one of the leading brands in the automobiles sector. Maruti Suzuki SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maruti Suzuki:
Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share
Over 12,000 people are employed with Maruti
Good advertising, product portfolio, self-competing brands
Largest distribution network of dealers and after sales service centres
Strong brand value and strong presence in the second hand car market
Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools
Over 700,000 units sold in India annually including 50,000 exports
Maruti Suzuki launched NEXA showrooms to cater to its premium cars market
The company has been recognized by several awards in the automobile segment in India
Above are the strengths in the SWOT Analysis of Maruti Suzuki. The strengths of Maruti Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maruti Suzuki Weaknesses
Inability to penetrate into the international market
Employee management, strikes, worker wage problems have affected Maruti's brand image in the past
These were the weaknesses in the Maruti Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market
Maruti Suzuki STP
Complete automobile segment including sedans & SUV’s
Indian urban and semi-urban middle class and upper middle class
Maruti is India’s No.1 automobile brand with strong legacy
Maruti Suzuki Product Portfolio
1. Maruti 800 2. Maruti A Star 3. Maruti Alto
4. Maruti Eeco 5. Maruti Grand Vitara 6. Maruti Gypsy King
7. Maruti Omni 8. Maruti Swift 9. Maruti Swift Dzire
10.Maruti SX4 11.Maruti Wagon R 12.Maruti Zen Estilo
The above mentioned brands are the prominent products under the Maruti Suzuki product portfolio.
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