Maruti Suzuki SWOT Analysis

Published in Automobiles category by MBA Skool Team

Maruti Suzuki is one of the leading brands in the automobiles sector. Maruti Suzuki SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maruti Suzuki:

Maruti Suzuki Strengths

  1. Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share
  2. Over 12,000 people are employed with Maruti
  3. Good advertising, product portfolio, self-competing brands
  4. Largest distribution network of dealers and after sales service centres
  5. Strong brand value and strong presence in the second hand car market
  6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools
  7. Over 700,000 units sold in India annually including 50,000 exports
  8.  Maruti Suzuki launched NEXA showrooms to cater to its premium cars market
  9. The company has been recognized by several awards in the automobile segment in India

Above are the strengths in the SWOT Analysis of Maruti Suzuki. The strengths of Maruti Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maruti Suzuki Weaknesses

  1. Inability to penetrate into the international market
  2. Employee management, strikes, worker wage problems have affected Maruti's brand image in the past

These were the weaknesses in the Maruti Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maruti Suzuki Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki
  2. Maruti can target tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market and increased purchasing power

Above we covered the opportunities in Maruti Suzuki SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maruti Suzuki Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices
  3. Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Maruti Suzuki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maruti Suzuki SWOT analysis.

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About Maruti Suzuki

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maruti Suzuki Overview
Parent Company

Suzuki Motor Corporation


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Way of life; Count on us


Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market

Maruti Suzuki STP

Complete automobile segment including sedans & SUV’s

Target Market

Indian urban and semi-urban middle class and upper middle class


Maruti is India’s No.1 automobile brand with strong legacy

Maruti Suzuki Product Portfolio

1. Maruti 800        2. Maruti A Star             3. Maruti Alto

4. Maruti Eeco      5. Maruti Grand Vitara 6. Maruti Gypsy King

7. Maruti Omni     8. Maruti Swift               9. Maruti Swift Dzire

10.Maruti SX4      11.Maruti Wagon R       12.Maruti Zen Estilo

The above mentioned brands are the prominent products under the Maruti Suzuki product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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