Published in Automobiles category by MBA Skool Team
Nissan is one of the leading brands in the automobiles sector. Nissan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nissan:
Nissan is one of the most popular automobile brand names having a high global reach
Has over 1.5 million employees globally
Production output capacity can manufacture around 4 million units
Nissan is a pioneer in the electric car segment having its global presence
Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries
Nissan is actively present in motorsports events held globally
The brand has excellent advertising and branding
Nissan also manufactures trucks and hybrid cars
Above are the strengths in the SWOT Analysis of Nissan. The strengths of Nissan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
No stronghold yet in emerging markets as compared to other brands
Limited market share growth of Nissan due to intense competition
These were the weaknesses in the Nissan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.
Nissan is one of the top manufacturers in Japan
Complete automobile segment including hatchbacks, sedans & SUV’s
Young executives from the upper-middle income bracket
Nissan car which will give you a memorable driving experience
Nissan Product Portfolio
1. Nissan 370Z
2. Nissan Micra
3. Nissan Teana
4. Nissan X Trail
The above mentioned brands are the prominent products under the Nissan product portfolio.
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