Nissan Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Nissan Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nissan Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan Motors competitors and includes Nissan Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissan Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissan Motors Brand Analysis
Parent Company

Nissan Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.

USP

Nissan is one of the top manufacturers in Japan

Nissan Motors STP
Nissan Motors Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Nissan Motors Target Market

Young executives from the upper-middle income bracket

Nissan Motors Positioning

Nissan car which will give you a memorable driving experience

Nissan Motors Product Portfolio
Brands

1. Nissan 370Z

2. Nissan Micra

3. Nissan Teana

4. Nissan X Trail

The above mentioned brands are the prominent products under the Nissan Motors product portfolio.

Nissan Motors SWOT Analysis
Nissan Motors Strengths

Below are the Strengths in the SWOT Analysis of Nissan Motors:

1. Nissan is one of the most popular automobile brand names having a high global reach

2. Has over 1.5 million employees globally

3. Production output capacity can manufacture around 4 million units

4. Nissan is a pioneer in the electric car segment having its global presence

5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries

6. Nissan is actively present in motorsports events held globally

7. The brand has excellent advertising and branding

8. Nissan also manufactures trucks and hybrid cars

Nissan Motors Weaknesses

Here are the weaknesses in the Nissan Motors SWOT Analysis:

1. No stronghold yet in emerging markets as compared to other brands

2. Limited market share growth of Nissan due to intense competition

Nissan Motors Opportunities

Following are the Opportunities in Nissan Motors SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can be a huge opportunity for Nissan

2. Tapping emerging markets across the world and building a global brand

3. Nissan can target the fast growing automobile market

4. Joint ventures with existing automobile players can help the brand have a stronger geographic reach

Nissan Motors Threats

The threats in the SWOT Analysis of Nissan Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to decline in car sales

3. Intense competition from global automobile brands means reduction in Nissan's market share

4. Substitute modes of public transport like buses, metro trains etc

Nissan Motors Competition
Competitors

Below are the top 12 Nissan Motors competitors:

1. Honda Motors

2. Ford Motor Company

3. Toyota Motor Corporation

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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