Nissan Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Nissan Motor Company

Sedans, Hatchbacks, SUV’s

Automobiles

Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.

Nissan is one of the top manufacturers in Japan

Complete automobile segment including hatchbacks, sedans & SUV’s

Young executives from the upper-middle income bracket

Nissan car which will give you a memorable driving experience

1. Nissan 370Z

2. Nissan Micra

3. Nissan Teana

4. Nissan X Trail

The above mentioned brands are the prominent products under the Nissan Motors product portfolio.

Below are the Strengths in the SWOT Analysis of Nissan Motors:

1. Nissan is one of the most popular automobile brand names having a high global reach

2. Has over 1.5 million employees globally

3. Production output capacity can manufacture around 4 million units

4. Nissan is a pioneer in the electric car segment having its global presence

5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries

6. Nissan is actively present in motorsports events held globally

7. The brand has excellent advertising and branding

8. Nissan also manufactures trucks and hybrid cars

Here are the weaknesses in the Nissan Motors SWOT Analysis:

1. No stronghold yet in emerging markets as compared to other brands

2. Limited market share growth of Nissan due to intense competition

Following are the Opportunities in Nissan Motors SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can be a huge opportunity for Nissan

2. Tapping emerging markets across the world and building a global brand

3. Nissan can target the fast growing automobile market

4. Joint ventures with existing automobile players can help the brand have a stronger geographic reach

The threats in the SWOT Analysis of Nissan Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to decline in car sales

3. Intense competition from global automobile brands means reduction in Nissan's market share

4. Substitute modes of public transport like buses, metro trains etc

Below are the top 12 Nissan Motors competitors:

1. Honda Motors

2. Ford Motor Company

3. Toyota Motor Corporation

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors