SWOT analysis of Nissan Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nissan Motors to benchmark its business & performance as compared to the competitors and industry. Nissan Motors is one of the leading brands in the automobiles sector. The table below also lists the top Nissan Motors competitors and elaborates Nissan Motors market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Nissan Motors Brand Analysis | |
|---|---|
| Parent Company |
Nissan Motor Company |
| Category |
Sedans, Hatchbacks, SUV’s |
| Sector | |
| Tagline/ Slogan |
Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it. |
| USP |
Nissan is one of the top manufacturers in Japan |
| Nissan Motors STP | |
| Segment |
Complete automobile segment including hatchbacks, sedans & SUV’s |
| Target Group |
Young executives from the upper-middle income bracket |
| Positioning |
Nissan car which will give you a memorable driving experience |
| Nissan Motors Product Portfolio | |
| Brands |
1. Nissan 370Z 2. Nissan Micra 3. Nissan Teana The above mentioned brands are the prominent products under the Nissan Motors product portfolio. |
| Nissan Motors SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Motors. Strengths are: 1. Nissan is one of the most popular automobile brand names having a high global reach 2. Has over 1.5 million employees globally 3. Production output capacity can manufacture around 4 million units 4. Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries 6. Nissan is actively present in motorsports events held globally 7. The brand has excellent advertising and branding 8. Nissan also manufactures trucks and hybrid cars |
| Weaknesses |
Here are the weaknesses in the Nissan Motors SWOT Analysis: 1. No stronghold yet in emerging markets as compared to other brands 2. Limited market share growth of Nissan due to intense competition |
| Opportunities |
Following are the Opportunities in Nissan Motors SWOT Analysis: 1. Developing hybrid cars and fuel efficient cars for the future can be a huge opportunity for Nissan 2. Tapping emerging markets across the world and building a global brand 3. Nissan can target the fast growing automobile market 4. Joint ventures with existing automobile players can help the brand have a stronger geographic reach |
| Threats |
The threats in the SWOT Analysis of Nissan Motors are as mentioned: 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices can lead to decline in car sales 3. Intense competition from global automobile brands means reduction in Nissan's market share 4. Substitute modes of public transport like buses, metro trains etc |
| Nissan Motors Competition | |
| Competitors |
Below are the top 12 Nissan Motors competitors: 1. Honda Motors 2. Ford Motor Company 4. Chevrolet 5. Fiat 8. Tata Motors 9. Skoda Auto 10. Volkswagen 11. Volvo 12. Hyundai Motors |
The brandguide table above concludes the Nissan Motors SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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