Published in Automobiles category by MBA Skool Team
MRF is one of the leading brands in the automobiles sector. MRF SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MRF:
Company has remained in no.1 position in tyre industry and was the first to reach annual turnover ofRs.5000Crore in India
Theyhave 6 manufacturing facilities in India (all in south) in proximity of rubber belt of India, with sales network divided in 4 zones; east(14), west (23), south(33) and north(27 dealers)- very strong and developed distribution network.
Good export market with company exporting tyres and conveyor belts to 65 countries
Complete product portfolio with tyres for all types of vehicles-heavy duty vehicles, SUVs, small & luxury cars, two & three wheelers, conveyor belts, paints & coats and pretreads.
It enjoys strong brand equity and loyalty of customers.
Company is willing to take innovative measures to suit different terrains of India.
Strong financial position
Diversified into Funskool, MRF Pace Foundation, MRF Racing
Advertising as India eco-friendly car tyre making company.
Above are the strengths in the SWOT Analysis of MRF. The strengths of MRF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Volatility in industrial relations. Ex: the labour unrest
Intense competition due to presence of other global brands
These were the weaknesses in the MRF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tyres with muscle; Choice of Champions; India’s No.1 Tyre Manufacturer
Product superiority, innovation an strength
Automobile industry, manufacturing industry,
Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.
India’s no.1 tyre making company with comprehensive tyre portfolio
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