MRF (Madras Rubber Factory) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of MRF (Madras Rubber Factory) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MRF (Madras Rubber Factory) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MRF (Madras Rubber Factory) to benchmark its business & performance as compared to the competitors and industry. As of 2020, MRF (Madras Rubber Factory) is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MRF (Madras Rubber Factory) competitors and includes MRF (Madras Rubber Factory) target market, segmentation, positioning & Unique Selling Proposition (USP).

MRF (Madras Rubber Factory) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MRF (Madras Rubber Factory) Brand Analysis
Parent Company

MRF (Madras Rubber Factory)

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Tyres with muscle; Choice of Champions; India’s No.1 Tyre Manufacturer

USP

Product superiority, innovation an strength

MRF (Madras Rubber Factory) STP
MRF (Madras Rubber Factory) Segmentation

Automobile industry, manufacturing industry,

MRF (Madras Rubber Factory) Target Market

Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.

MRF (Madras Rubber Factory) Positioning

India’s no.1 tyre making company with comprehensive tyre portfolio

MRF (Madras Rubber Factory) SWOT Analysis
MRF (Madras Rubber Factory) Strengths

Below are the Strengths in the SWOT Analysis of MRF (Madras Rubber Factory):

1. Company has remained in no.1 position in tyre industry and was the first to reach annual turnover ofRs.5000Crore in India
2. Theyhave 6 manufacturing facilities in India (all in south) in proximity of rubber belt of India, with sales network divided in 4 zones; east(14), west (23), south(33) and north(27 dealers)- very strong and developed distribution network.
3. Good export market with company exporting tyres and conveyor belts to 65 countries
4. Complete product portfolio with tyres for all types of vehicles-heavy duty vehicles, SUVs, small & luxury cars, two & three wheelers, conveyor belts, paints & coats and pretreads.

5. It enjoys strong brand equity and loyalty of customers.

6. Company is willing to take innovative measures to suit different terrains of India.

7. Strong financial position

8. Diversified into Funskool, MRF Pace Foundation, MRF Racing
9. Advertising as India eco-friendly car tyre making company.

MRF (Madras Rubber Factory) Weaknesses

Here are the weaknesses in the MRF (Madras Rubber Factory) SWOT Analysis:

1. Volatility in industrial relations. Ex: the labour unrest
2. Intense competition due to presence of other global brands

MRF (Madras Rubber Factory) Opportunities

Following are the Opportunities in MRF (Madras Rubber Factory) SWOT Analysis:

1. Emerging markets and growth of automobile industry
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3.Horizontal and concentric Diversification.

MRF (Madras Rubber Factory) Threats

The threats in the SWOT Analysis of MRF (Madras Rubber Factory) are as mentioned:

1.Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

MRF (Madras Rubber Factory) Competition
Competitors

Below are the top 5 MRF (Madras Rubber Factory) competitors:

1. JK Tyres
2.CEAT Limited
3. Dunlop

4. Goodyear

5. Yokohama


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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