Daimler SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of Daimler analyses the brand by its strengths, weaknesses, opportunities & threats. In Daimler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daimler to benchmark its business & performance as compared to the competitors. Daimler is one of the leading brands in the automobiles sector.

The table below lists the Daimler SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daimler competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Daimler SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Daimler Brand Analysis
Parent Company

Daimler AG

CategoryCars, Trucks & Buses


Tagline/ Slogan

More than a badge; The best or nothing


Daimler is one of the world’s most successful automotive companies

Daimler STP

Individuals looking for luxury cars and companies looking for trucks & buses

Target Group

Rich and affluent individuals and large transport enterprises


To make mobility and goods transportation more sustainable while protecting the environment

SWOT Analysis of Daimler
Daimler Strengths

Below are the Strengths in the SWOT Analysis of Daimler:

1. Daimler is one the largest automotive companies in the world based out of Germany

2. Daimler has a strong product portfolio and manufactures both passenger cars and trucks

3. The annual output of all the vehicles produced are than 2 million

4. More than 200,000 people are employed with the organization worldwide

5. Some of the popular brands under Daimler are Mercedes Benz, Smart cars, Detroit Diesel, Western Star and Bharat Benz

6. The company also offers financial services, leases and insurance services

7. Daimler has businesses and offices in countries like Germany, USA, China, India, Japan, South Africa and many other European and Asian countries

Daimler Weaknesses

Here are the weaknesses in the Daimler SWOT Analysis:

1. The company has several competitors and hence there is limited market share growth

2. Legal issues and lawsuits in the past have impacted the brand image of Daimler

Daimler Opportunities

Following are the Opportunities in Daimler SWOT Analysis:

1. Manufacturing hybrid cars and fuel efficient cars for the future can be an opportunity for Daimler

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile and truck market can help Daimler grow their business via strategic partnerships and acquisitions

Daimler Threats

The threats in the SWOT Analysis of Daimler are as mentioned:

1. Government policies and export duties for this sector can hurt the international business of Daimler

2. Ever increasing fuel prices can disrupt sales of cars

3. Economic slowdown, recession and pandemics can impact the business for the company

Daimler Competition
Daimler Competitors

Below are the top 8 competitors of Daimler:

1. Volvo


3. Tata Motors


5. BMW

6. Audi

7. Volkswagen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daimler. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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