Daimler SWOT Analysis

Published by MBA Skool Team, Last Updated: October 02, 2021

Daimler SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Daimler, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Daimler is one of the leading brands in the automobiles sector. The article below lists the Daimler SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Daimler

For Daimler, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Daimler Strengths

The strengths of Daimler looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Daimler :

1. Daimler is one the largest automotive companies in the world based out of Germany

2. Daimler has a strong product portfolio and manufactures both passenger cars and trucks

3. The annual output of all the vehicles produced are than 2 million

4. More than 200,000 people are employed with the organization worldwide

5. Some of the popular brands under Daimler are Mercedes Benz, Smart cars, Detroit Diesel, Western Star and Bharat Benz

6. The company also offers financial services, leases and insurance services

7. Daimler has businesses and offices in countries like Germany, USA, China, India, Japan, South Africa and many other European and Asian countries

Daimler Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Daimler SWOT Analysis:

1. The company has several competitors and hence there is limited market share growth

2. Legal issues and lawsuits in the past have impacted the brand image of Daimler

Read more about Daimler

Daimler Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Daimler SWOT Analysis:

1. Manufacturing hybrid cars and fuel efficient cars for the future can be an opportunity for Daimler

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile and truck market can help Daimler grow their business via strategic partnerships and acquisitions

Daimler Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Daimler are as mentioned:

1. Government policies and export duties for this sector can hurt the international business of Daimler

2. Ever increasing fuel prices can disrupt sales of cars

3. Economic slowdown, recession and pandemics can impact the business for the company

Daimler Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Daimler:

1. Volvo


3. Tata Motors


5. BMW

6. Audi

7. Volkswagen


Hence this concludes the Daimler SWOT analysis.

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About Daimler

Daimler Overview
Parent Company

Daimler AG

CategoryCars, Trucks & Buses


Tagline/ Slogan

More than a badge; The best or nothing


Daimler is one of the world’s most successful automotive companies

Daimler STP

Individuals looking for luxury cars and companies looking for trucks & buses

Target Market

Rich and affluent individuals and large transport enterprises


To make mobility and goods transportation more sustainable while protecting the environment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Daimler. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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