JK Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of JK Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JK Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JK Tyres to benchmark its business & performance as compared to the competitors and industry. As of 2020, JK Tyres is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JK Tyres competitors and includes JK Tyres target market, segmentation, positioning & Unique Selling Proposition (USP).

JK Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JK Tyres Brand Analysis
Parent Company

JK Tyres


Tyre Industry



Tagline/ Slogan

Pioneer of radials in India; Total Control


Consistent innovation and state of art technology with best quality.

JK Tyres STP
JK Tyres Segmentation

Automobile industry, heavy equipment industry

JK Tyres Target Market

Two/three wheeler, small, luxury, racing  and Suv car, truck and bus manufacturing companies and heavy equipment manufacturing companies

JK Tyres Positioning

A customer friendly, aggressive Indian company with very high potential to grow as one of the best brands in international market

JK Tyres SWOT Analysis
JK Tyres Strengths

Below are the Strengths in the SWOT Analysis of JK Tyres:

1. They have wide dealership network
2. They have built a very good brand name over decades and are an aggressive company
3. They have good understanding of customer needs
4. They are continuously innovating and improving the efficiency levels

5. They have successfully received accreditations of ISO 9000 QS 9001 and ISO 14001

6. They are one of the leading tyre exporters of India

7. Steel Wheel initiative was implemented as one stop sales and service center.

8. Dial a tyre service is an excellent example of innovative concept in tyre industry, with the ordered tyre being delivered at your doorstep.

JK Tyres Weaknesses

Here are the weaknesses in the JK Tyres SWOT Analysis:

1. Limited market share due to the presence of other major brands in the segment
2. Low presence in two/three wheeler segment

JK Tyres Opportunities

Following are the Opportunities in JK Tyres SWOT Analysis:

1. Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Horizontal and concentric Diversification
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production

JK Tyres Threats

The threats in the SWOT Analysis of JK Tyres are as mentioned:

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

JK Tyres Competition

Below are the top 7 JK Tyres competitors:

1. Apollo Tyres
2. MRF
3.CEAT Limited
4. Dunlop

5. Goodyear

6. Yokohama

7. Pirelli

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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