JK Tyres SWOT Analysis

Published in Automobiles category by MBA Skool Team

JK Tyres is one of the leading brands in the automobiles sector. JK Tyres SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of JK Tyres:

JK Tyres Strengths

  1. They have wide dealership network
  2. They have built a very good brand name over decades and are an aggressive company
  3. They have good understanding of customer needs
  4. They are continuously innovating and improving the efficiency levels
  5. They have successfully received accreditations of ISO 9000 QS 9001 and ISO 14001
  6. They are one of the leading tyre exporters of India
  7. Steel Wheel initiative was implemented as one stop sales and service center.
  8. Dial a tyre service is an excellent example of innovative concept in tyre industry, with the ordered tyre being delivered at your doorstep.

Above are the strengths in the SWOT Analysis of JK Tyres. The strengths of JK Tyres looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

JK Tyres Weaknesses

  1. Limited market share due to the presence of other major brands in the segment
  2. Low presence in two/three wheeler segment

These were the weaknesses in the JK Tyres SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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JK Tyres Opportunities

  1. Emerging markets and improved lifestyle
  2. More tie-ups with Automobile companies as it’s mainly into B2B market.
  3. Horizontal and concentric Diversification
  4. Improved Infrastructure has fuelled more and more transportation
  5. Emergence of India as a hub for small car production

Above we covered the opportunities in JK Tyres SWOT Analysis. The opportunities for any brand can include prospects of future growth.

JK Tyres Threats

  1. Price wars
  2. Stiff competition from national and international brands
  3. Cheaper technologies
  4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.
  5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
  6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

The threats in the SWOT Analysis of JK Tyres are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the JK Tyres SWOT analysis.

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About JK Tyres

The table below gives the brand overview along with its target market, segmentation, positioning & USP

JK Tyres Overview
Parent Company

JK Tyres
Category

Tyre Industry
Sector

Automobiles
Tagline/ Slogan

Pioneer of radials in India; Total Control
USP

Consistent innovation and state of art technology with best quality.
JK Tyres STP
Segmentation

Automobile industry, heavy equipment industry
Target Market

Two/three wheeler, small, luxury, racing  and Suv car, truck and bus manufacturing companies and heavy equipment manufacturing companies
Positioning

A customer friendly, aggressive Indian company with very high potential to grow as one of the best brands in international market


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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