JK Tyres SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 9259

SWOT analysis of JK Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. JK Tyres is one of the leading brands in the automobiles sector. The table below also lists the top JK Tyres competitors and elaborates JK Tyres segmentation, targeting, positioning & USP.

JK Tyres

Parent Company

JK Tyres


Tyre Industry



Tagline/ Slogan

Pioneer of radials in India; Total Control


Consistent innovation and state of art technology with best quality.

JK Tyres STP


Automobile industry, heavy equipment industry

Target Group

Two/three wheeler, small, luxury, racing  and Suv car, truck and bus manufacturing companies and heavy equipment manufacturing companies


A customer friendly, aggressive Indian company with very high potential to grow as one of the best brands in international market

JK Tyres SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JK Tyres. Strengths are:

1. They have wide dealership network
2. They have built a very good brand name over decades and are an aggressive company
3. They have good understanding of customer needs
4. They are continuously innovating and improving the efficiency levels

5. They have successfully received accreditations of ISO 9000 QS 9001 and ISO 14001

6. They are one of the leading tyre exporters of India

7. Steel Wheel initiative was implemented as one stop sales and service center.

8. Dial a tyre service is an excellent example of innovative concept in tyre industry, with the ordered tyre being delivered at your doorstep.


Here are the weaknesses in the JK Tyres SWOT Analysis:

1. Limited market share due to the presence of other major brands in the segment
2. Low presence in two/three wheeler segment


Following are the Opportunities in JK Tyres SWOT Analysis:

1. Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Horizontal and concentric Diversification
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production


The threats in the SWOT Analysis of JK Tyres are as mentioned:

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

JK Tyres Competition


Below are the top 7 JK Tyres competitors:

1. Apollo Tyres
2. MRF
3.CEAT Limited
4. Dunlop

5. Goodyear

6. Yokohama

7. Pirelli

The brandguide table above concludes the JK Tyres SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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