Renault is one of the leading brands in the automobiles sector. Renault SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Renault:
Quick Glance:
Above are the strengths in the SWOT Analysis of Renault. The strengths of Renault looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Renault SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Renault SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Renault are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Renault SWOT analysis.
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About Renault
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Renault Overview | |
---|---|
Parent Company |
Renault SA and French Government |
Category |
Sedan, Hatchback, SUV |
Sector | |
Tagline/ Slogan |
Drive the change |
USP |
Strong Hold on European markets |
Renault STP | |
Segmentation |
SUV, Hatchback, Sedan Segment of Car users |
Target Market |
Businessmen, Young executives, Families |
Positioning |
Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs |
Renault Product Portfolio | |
Brands |
1. Renault Koleos 2. Renault Laguna 3. Renault Latitude 4. Renault Logan 5. Renault Megane 6. Renault Scenic 7. Renault Wind The above mentioned brands are the prominent products under the Renault product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Renault. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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