Published in Automobiles category by MBA Skool Team
Renault is one of the leading brands in the automobiles sector. Renault SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Renault:
Wide customer base and loyalty in European markets
One of the Largest automobile group with Nissan Motors collaboration
International market presence with stronghold in the European market
Offers wide variety to choose from including sedan, SUV and hatchbacks
Available in over 110 countries with a workforce of over 125,000
Actively involved in global motorsport events as teams and sponsors
Strong brand associations with Nissan Motors , Mahindra etc helped in global reach
Above are the strengths in the SWOT Analysis of Renault. The strengths of Renault looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite European popularity, lacks penetration in Asian and growing markets
Cases of recall of cars slightly affected brand image
These were the weaknesses in the Renault SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs
Renault Product Portfolio
1. Renault Koleos
2. Renault Laguna
3. Renault Latitude
4. Renault Logan
5. Renault Megane
6. Renault Scenic
7. Renault Wind
The above mentioned brands are the prominent products under the Renault product portfolio.
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