Renault SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Renault analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Renault SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Renault to benchmark its business & performance as compared to the competitors and industry. As of 2020, Renault is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Renault competitors and includes Renault target market, segmentation, positioning & Unique Selling Proposition (USP).

Renault SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Renault Brand Analysis
Parent Company

Renault SA and French Government

Category

Sedan, Hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Drive the change

USP

Strong Hold on European markets

Renault STP
Renault Segmentation

SUV, Hatchback, Sedan Segment of Car users

Renault Target Market

Businessmen, Young executives, Families

Renault Positioning

Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs

Renault Product Portfolio
Brands

1. Renault Koleos                                     2. Renault Laguna

3. Renault Latitude                                  4. Renault Logan

5. Renault Megane                                   6. Renault Scenic

7. Renault Wind

The above mentioned brands are the prominent products under the Renault product portfolio.

Renault SWOT Analysis
Renault Strengths

Below are the Strengths in the SWOT Analysis of Renault :

1. Wide customer base and loyalty in European markets

2. One of the Largest automobile group with Nissan Motors collaboration
3. International market presence with stronghold in the European market
4. Offers wide variety to choose from including sedan, SUV and hatchbacks
5. Available in over 110 countries with a workforce of over 125,000
6. Actively involved in global motorsport events as teams and sponsors
7. Strong brand associations with Nissan Motors , Mahindra etc helped in global reach

Renault Weaknesses

Here are the weaknesses in the Renault SWOT Analysis:

1. Despite European popularity, lacks penetration in Asian and growing markets
2. Cases of recall of cars slightly affected brand image

Renault Opportunities

Following are the Opportunities in Renault SWOT Analysis:

1. Invest in hybrid and future cars

2. Develop and sustain strong partnership with national car manufacturers

3. Extend the distribution and servicing network to increase market penetration

Renault Threats

The threats in the SWOT Analysis of Renault are as mentioned:

1. Competitive car manufacturers

2. Innovative features introduced in competitive care which leads to product differentiation

3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness

Renault Competition
Competitors

Below are the top 8 Renault competitors:

1. Tata Motors
2. Maruti

3. Toyota

4. Nissan Motors
5. Honda
6. Ford
7. Chevrolet
8. Hyundai Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Renault . The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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