Pirelli SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7421

SWOT analysis of Pirelli analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pirelli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pirelli to benchmark its business & performance as compared to the competitors and industry. Pirelli is one of the leading brands in the automobiles sector. The table below also lists the top Pirelli competitors and elaborates Pirelli market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pirelli SWOT, Competitors, Marketing STP & Brand analysis Table
Pirelli Brand Analysis
Parent Company

Pirelli Tyres

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Power is nothing without control. Pirelli. Gripping stuff

USP

Premium quality product with latest hi-tech features

Pirelli STP
Segment

High performance and premium category of automobile industry

Target Group

Cars, Trucks, Motorbike manufacturing and service companies.

Positioning

Premium product with latest technology.

Pirelli SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pirelli. Strengths are:

1. It has a global reach with 19 Tyre industrial plants spread across 4 continents and products being sold in over 160 countries
2. It was established in 1872 and over the decades its Brand strength and equity has increased many folds.
3. Company has been known for its product quality and ability to innovate
4. Its main market share is in South America and Europe and sales composition comprises of Car segment and Truck segment
5. Branding through sponsorships of race events, teams and the popular ‘Pirelli calender’

6. Company has best possible certifications and accreditations in Quality, Health & Safety, Environment and Social Responsibility.

Weaknesses

Here are the weaknesses in the Pirelli SWOT Analysis:

1.Less market share in emerging economies like Middle East & Africa and Asia
2. Less market share in motorbike segment

Opportunities

Following are the Opportunities in Pirelli SWOT Analysis:

1. They have growth opportunity in emerging economies like India, china, brazil etc.
2. Their strong brand equity, excellent product quality and positioning as socially responsible may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

4. Opportunity to improve its market share in motorbike category.

Threats

The threats in the SWOT Analysis of Pirelli are as mentioned:

1. There is Stiff Competition from national and international brands.

2. European economy is not growing and has reached a maturity phase but it has its max sales in European
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rate

Pirelli Competition
Competitors

Below are the top 7 Pirelli competitors:

1. Goodyear
2. Sumitomo
3.Cooper Tyres

4. Michelin

5. Bridgestone

6. Continental
7. Yokohama

The brandguide table above concludes the Pirelli SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pirelli. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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