Pirelli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Pirelli analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pirelli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pirelli to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pirelli is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pirelli competitors and includes Pirelli target market, segmentation, positioning & Unique Selling Proposition (USP).

Pirelli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pirelli Brand Analysis
Parent Company

Pirelli Tyres

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Power is nothing without control. Pirelli. Gripping stuff

USP

Premium quality product with latest hi-tech features

Pirelli STP
Pirelli Segmentation

High performance and premium category of automobile industry

Pirelli Target Market

Cars, Trucks, Motorbike manufacturing and service companies.

Pirelli Positioning

Premium product with latest technology.

Pirelli SWOT Analysis
Pirelli Strengths

Below are the Strengths in the SWOT Analysis of Pirelli:

1. It has a global reach with 19 Tyre industrial plants spread across 4 continents and products being sold in over 160 countries
2. It was established in 1872 and over the decades its Brand strength and equity has increased many folds.
3. Company has been known for its product quality and ability to innovate
4. Its main market share is in South America and Europe and sales composition comprises of Car segment and Truck segment
5. Branding through sponsorships of race events, teams and the popular ‘Pirelli calender’

6. Company has best possible certifications and accreditations in Quality, Health & Safety, Environment and Social Responsibility.

Pirelli Weaknesses

Here are the weaknesses in the Pirelli SWOT Analysis:

1.Less market share in emerging economies like Middle East & Africa and Asia
2. Less market share in motorbike segment

Pirelli Opportunities

Following are the Opportunities in Pirelli SWOT Analysis:

1. They have growth opportunity in emerging economies like India, china, brazil etc.
2. Their strong brand equity, excellent product quality and positioning as socially responsible may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

4. Opportunity to improve its market share in motorbike category.

Pirelli Threats

The threats in the SWOT Analysis of Pirelli are as mentioned:

1. There is Stiff Competition from national and international brands.

2. European economy is not growing and has reached a maturity phase but it has its max sales in European
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rate

Pirelli Competition
Competitors

Below are the top 7 Pirelli competitors:

1. Goodyear
2. Sumitomo
3.Cooper Tyres

4. Michelin

5. Bridgestone

6. Continental
7. Yokohama


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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