SWOT analysis of Pirelli analyses the brand by its strengths, weaknesses, opportunities & threats. In Pirelli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pirelli to benchmark its business & performance as compared to the competitors. Pirelli is one of the leading brands in the automobiles sector.
The table below lists the Pirelli SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pirelli competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Pirelli Brand Analysis | |
---|---|
Parent Company |
Pirelli Tyres |
Category |
Tyre Industry |
Sector | |
Tagline/ Slogan |
Power is nothing without control. Pirelli. Gripping stuff |
USP |
Premium quality product with latest hi-tech features |
Pirelli STP | |
Segment |
High performance and premium category of automobile industry |
Target Group |
Cars, Trucks, Motorbike manufacturing and service companies. |
Positioning |
Premium product with latest technology. |
SWOT Analysis of Pirelli | |
Pirelli Strengths |
Below are the Strengths in the SWOT Analysis of Pirelli: 1. It has a global reach with 19 Tyre industrial plants spread across 4 continents and products being sold in over 160 countries 6. Company has best possible certifications and accreditations in Quality, Health & Safety, Environment and Social Responsibility. |
Pirelli Weaknesses |
Here are the weaknesses in the Pirelli SWOT Analysis: 1.Less market share in emerging economies like Middle East & Africa and Asia |
Pirelli Opportunities |
Following are the Opportunities in Pirelli SWOT Analysis: 1. They have growth opportunity in emerging economies like India, china, brazil etc. 4. Opportunity to improve its market share in motorbike category. |
Pirelli Threats |
The threats in the SWOT Analysis of Pirelli are as mentioned: 1. There is Stiff Competition from national and international brands. 2. European economy is not growing and has reached a maturity phase but it has its max sales in European 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 6. Fluctuation of exchange rate |
Pirelli Competition | |
Pirelli Competitors |
Below are the top 7 competitors of Pirelli: 1. Goodyear 4. Michelin 5. Bridgestone 6. Continental |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pirelli. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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