Published in Automobiles category by MBA Skool Team
Pirelli is one of the leading brands in the automobiles sector. Pirelli SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pirelli:
It has a global reach with 19 Tyre industrial plants spread across 4 continents and products being sold in over 160 countries
It was established in 1872 and over the decades its Brand strength and equity has increased many folds.
Company has been known for its product quality and ability to innovate
Its main market share is in South America and Europe and sales composition comprises of Car segment and Truck segment
Branding through sponsorships of race events, teams and the popular ‘Pirelli calender’
Company has best possible certifications and accreditations in Quality, Health & Safety, Environment and Social Responsibility.
Above are the strengths in the SWOT Analysis of Pirelli. The strengths of Pirelli looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less market share in emerging economies like Middle East & Africa and Asia
Less market share in motorbike segment
These were the weaknesses in the Pirelli SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Power is nothing without control. Pirelli. Gripping stuff
Premium quality product with latest hi-tech features
High performance and premium category of automobile industry
Cars, Trucks, Motorbike manufacturing and service companies.
Premium product with latest technology.
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