Bajaj Pulsar SWOT Analysis
Bajaj Pulsar is one of the leading brands in the automobiles sector. Bajaj Pulsar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bajaj Pulsar:
Quick Glance:
Bajaj Pulsar Strengths
- Excellent brand name
- High product quality
- High performance, speed and pickup
Above are the strengths in the SWOT Analysis of Bajaj Pulsar. The strengths of Bajaj Pulsar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bajaj Pulsar Weaknesses
- Mileage on a lower side due to focus on Power
- High cost in various variants
These were the weaknesses in the Bajaj Pulsar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bajaj Pulsar Opportunities
- Expansion in rural and tier-2 cities
- Cost management thus reducing the price of the bike
- Developmental changes thus reducing bike's weight
Above we covered the opportunities in Bajaj Pulsar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bajaj Pulsar Threats
- New entrants
- Competitors
- Low cost bikes
The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bajaj Pulsar SWOT analysis.
Continue reading more about the brand/company.
About Bajaj Pulsar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Brand Name |
Bajaj Pulsar |
| Parent Company |
Bajaj Auto |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Definitely Male, The Fastest Indian |
| USP |
Powerful engine and good pickup |
| Bajaj Pulsar STP | |
| Segmentation |
Young boys looking for fast sporty bikes for Indian roads |
| Target Market |
Young boys in the age 18-30 middle class |
| Positioning |
The No.1 Sports bike in India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Bajaj Pulsar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
