Bajaj Pulsar SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

Bajaj Pulsar SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bajaj Pulsar, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bajaj Pulsar is one of the leading brands in the automobiles sector. The article below lists the Bajaj Pulsar SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Bajaj Pulsar Strengths

The strengths of Bajaj Pulsar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bajaj Pulsar :

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Bajaj Pulsar Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bajaj Pulsar SWOT Analysis:

1. Mileage on a lower side due to focus on Power
2. High cost in various variants

Bajaj Pulsar Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bajaj Pulsar SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Bajaj Pulsar Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Read Similar SWOT analysis

Hence this concludes the Bajaj Pulsar SWOT analysis.

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About Bajaj Pulsar

Brand Name

Bajaj Pulsar

Parent Company

Bajaj Auto





Tagline/ Slogan

Definitely Male, The Fastest Indian


Powerful engine and good pickup

Bajaj Pulsar STP

Young boys looking for fast sporty bikes for Indian roads

Target Market

Young boys in the age 18-30 middle class


The No.1 Sports bike in India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bajaj Pulsar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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