Published in Automobiles category by MBA Skool Team
Bajaj Pulsar is one of the leading brands in the automobiles sector. Bajaj Pulsar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bajaj Pulsar:
Above are the strengths in the SWOT Analysis of Bajaj Pulsar. The strengths of Bajaj Pulsar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bajaj Pulsar Weaknesses
Mileage on a lower side due to focus on Power
High cost in various variants
These were the weaknesses in the Bajaj Pulsar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bajaj Pulsar Opportunities
Expansion in rural and tier-2 cities
Cost management thus reducing the price of the bike
Developmental changes thus reducing bike's weight
Above we covered the opportunities in Bajaj Pulsar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bajaj Pulsar Threats
Low cost bikes
The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bajaj Pulsar SWOT analysis.
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About Bajaj Pulsar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Young boys looking for fast sporty bikes for Indian roads
Young boys in the age 18-30 middle class
The No.1 Sports bike in India
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