Bajaj Pulsar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Pulsar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Pulsar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Pulsar to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Pulsar is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Pulsar competitors and includes Bajaj Pulsar target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Pulsar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Pulsar

Parent Company

Bajaj Auto





Tagline/ Slogan

Definitely Male, The Fastest Indian


Powerful engine and good pickup

Bajaj Pulsar STP
Bajaj Pulsar Segmentation

Young boys looking for fast sporty bikes for Indian roads

Bajaj Pulsar Target Market

Young boys in the age 18-30 middle class

Bajaj Pulsar Positioning

The No.1 Sports bike in India

Bajaj Pulsar SWOT Analysis
Bajaj Pulsar Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Pulsar:

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Bajaj Pulsar Weaknesses

Here are the weaknesses in the Bajaj Pulsar SWOT Analysis:

1. Mileage on a lower side due to focus on Power
2. High cost in various variants

Bajaj Pulsar Opportunities

Following are the Opportunities in Bajaj Pulsar SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Bajaj Pulsar Threats

The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Pulsar Competition

3.Yamaha FZ

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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