Bajaj Pulsar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Pulsar analyses the brand by its strengths, weaknesses, opportunities & threats. In Bajaj Pulsar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Pulsar to benchmark its business & performance as compared to the competitors. Bajaj Pulsar is one of the leading brands in the automobiles sector.

The article below lists the Bajaj Pulsar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bajaj Pulsar SWOT Analysis:

SWOT Analysis of Bajaj Pulsar

For Bajaj Pulsar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bajaj Pulsar Strengths

The strengths of Bajaj Pulsar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bajaj Pulsar :

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Bajaj Pulsar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bajaj Pulsar SWOT Analysis:

1. Mileage on a lower side due to focus on Power
2. High cost in various variants

Bajaj Pulsar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bajaj Pulsar SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Bajaj Pulsar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bajaj Pulsar are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Hence this concludes the Bajaj Pulsar SWOT analysis.

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About Bajaj Pulsar

Brand Name

Bajaj Pulsar

Parent Company

Bajaj Auto





Tagline/ Slogan

Definitely Male, The Fastest Indian


Powerful engine and good pickup

Bajaj Pulsar STP

Young boys looking for fast sporty bikes for Indian roads

Target Market

Young boys in the age 18-30 middle class


The No.1 Sports bike in India

Bajaj Pulsar Competitors

3.Yamaha FZ

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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