Published in Automobiles category by MBA Skool Team
Bridgestone is one of the leading brands in the automobiles sector. Bridgestone SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bridgestone:
Bridgestone has its roots from The Firestone Tire and Rubber Company of US and Bridgestone Tire Company Limited of US.
They have 52 enterprises and more than 50,000 employees which testify to the fact that it’s a big brand name.
Company has diversified into other businesses including production of air springs, roofing materials, and industrial fibers and textiles.
One Team One planet is an excellent approach towards building more sustainable and eco-friendly products.
They have a strong brand name through Motorsports and car racing.
Above are the strengths in the SWOT Analysis of Bridgestone. The strengths of Bridgestone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Still to have significant market share in developing countries
Products are perceived to be in high-price segment, need to work on developing economy products.
These were the weaknesses in the Bridgestone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A renowned name for innovation and quality of product.
Automobile industry, Car Racing
Brands to cater to SUVs, luxury, passenger, heavy vehicles, racing cars
Known for innovation, environmental-friendly,
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