Bridgestone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bridgestone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bridgestone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bridgestone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bridgestone is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bridgestone competitors and includes Bridgestone target market, segmentation, positioning & Unique Selling Proposition (USP).

Bridgestone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bridgestone Brand Analysis
Parent Company



Tyre Industry



Tagline/ Slogan

Passion for excellence


A renowned name for innovation and quality of product.

Bridgestone STP
Bridgestone Segmentation

Automobile industry, Car Racing

Bridgestone Target Market

Brands to cater to SUVs, luxury, passenger, heavy vehicles,  racing cars

Bridgestone Positioning

Known for innovation, environmental-friendly,

Bridgestone SWOT Analysis
Bridgestone Strengths

Below are the Strengths in the SWOT Analysis of Bridgestone:

1. Bridgestone has its roots from The Firestone Tire and Rubber Company of US and Bridgestone Tire Company Limited of US.
2. They have 52 enterprises and more than 50,000 employees which testify to the fact that it’s a big brand name.
3. Company has diversified into other businesses including production of air springs, roofing materials, and industrial fibers and textiles.
4. One Team One planet is an excellent approach towards building more sustainable and eco-friendly products.

5. They have a strong brand name through Motorsports and car racing.

Bridgestone Weaknesses

Here are the weaknesses in the Bridgestone SWOT Analysis:

1. Still to have significant market share in developing countries
2. Products are perceived to be in high-price segment, need to work on developing economy products.

Bridgestone Opportunities

Following are the Opportunities in Bridgestone SWOT Analysis:

1. Excellent opportunity in the emerging economies of the world.
2. Would win a few brownie points with better communication regarding its environmental-friendly initiatives

Bridgestone Threats

The threats in the SWOT Analysis of Bridgestone are as mentioned:

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Bridgestone Competition

Below are the top 7 Bridgestone competitors:

1. Yokohama Tire Corporation
2. Cooper Tires

3. Michelin

4. Hankook

5. Pirelli

6. Continental Tyres

7. Goodyear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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