Bridgestone SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 13283

SWOT analysis of Bridgestone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bridgestone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bridgestone to benchmark its business & performance as compared to the competitors and industry. Bridgestone is one of the leading brands in the automobiles sector. The table below also lists the top Bridgestone competitors and elaborates Bridgestone market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bridgestone SWOT, Competitors, Marketing STP & Brand analysis Table
Bridgestone Brand Analysis
Parent Company



Tyre Industry



Tagline/ Slogan

Passion for excellence


A renowned name for innovation and quality of product.

Bridgestone STP

Automobile industry, Car Racing

Target Group

Brands to cater to SUVs, luxury, passenger, heavy vehicles,  racing cars


Known for innovation, environmental-friendly,

Bridgestone SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bridgestone. Strengths are:

1. Bridgestone has its roots from The Firestone Tire and Rubber Company of US and Bridgestone Tire Company Limited of US.
2. They have 52 enterprises and more than 50,000 employees which testify to the fact that it’s a big brand name.
3. Company has diversified into other businesses including production of air springs, roofing materials, and industrial fibers and textiles.
4. One Team One planet is an excellent approach towards building more sustainable and eco-friendly products.

5. They have a strong brand name through Motorsports and car racing.


Here are the weaknesses in the Bridgestone SWOT Analysis:

1. Still to have significant market share in developing countries
2. Products are perceived to be in high-price segment, need to work on developing economy products.


Following are the Opportunities in Bridgestone SWOT Analysis:

1. Excellent opportunity in the emerging economies of the world.
2. Would win a few brownie points with better communication regarding its environmental-friendly initiatives


The threats in the SWOT Analysis of Bridgestone are as mentioned:

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Bridgestone Competition

Below are the top 7 Bridgestone competitors:

1. Yokohama Tire Corporation
2. Cooper Tires

3. Michelin

4. Hankook

5. Pirelli

6. Continental Tyres

7. Goodyear

The brandguide table above concludes the Bridgestone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bridgestone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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