Bentley SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 14085

SWOT analysis of Bentley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bentley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bentley to benchmark its business & performance as compared to the competitors and industry. Bentley is one of the leading brands in the automobiles sector. The table below also lists the top Bentley competitors and elaborates Bentley market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bentley SWOT, Competitors, Marketing STP & Brand analysis Table
Bentley Brand Analysis
Parent Company



Luxury Sports Sedan



Tagline/ Slogan

The Ultimate Driving Machine


Bentley's heritage & luxury status along with the sportiness

Bentley STP

Premium luxury cars

Target Group

Upper class and affluent rich urban


Bentley is a premium & sporty luxury car for the elite

Bentley SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bentley. Strengths are:

1. Bentley models have sporty-ness & luxury together which is not seen in any other products

2. Support of the German Engineering through the parent company

3. Strong brand equity and market position of Bentley globally

4. Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol

5. Strong backing of automobile giant Volkswagen

6. Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value


Here are the weaknesses in the Bentley SWOT Analysis:

1. Bentley has limited presence in emerging economies which has a growing number of rich

2. Limited production means misses out on probable clients


Following are the Opportunities in Bentley SWOT Analysis:

1. Bentley may look to carry the heritage & design to more environmentally friendly cars with hybrid or electric transmission

2. Have a strategy to target the affluent class from emerging economies

3. Sponsorships of premium events to increase brand visibility


The threats in the SWOT Analysis of Bentley are as mentioned:

1. People preference for environmentally friendly vehicles increasing, as Bentley motorcars are famous for their large displacement engines

2. Increasing fuel prices and strict govt regulations

3. More awareness and penetration of competing premium brands

Bentley Competition

Below are the top 8 Bentley competitors:

1. Mercedes Benz

2. BMW

3. Rolls Royce Motors

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Maybach

The brandguide table above concludes the Bentley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bentley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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