Bentley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bentley analyses the brand by its strengths, weaknesses, opportunities & threats. In Bentley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bentley to benchmark its business & performance as compared to the competitors. Bentley is one of the leading brands in the automobiles sector.

The table below lists the Bentley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bentley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bentley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bentley Brand Analysis
Parent Company



Luxury Sports Sedan



Tagline/ Slogan

The Ultimate Driving Machine


Bentley's heritage & luxury status along with the sportiness

Bentley STP

Premium luxury cars

Target Group

Upper class and affluent rich urban


Bentley is a premium & sporty luxury car for the elite

SWOT Analysis of Bentley
Bentley Strengths

Below are the Strengths in the SWOT Analysis of Bentley:

1. Bentley models have sporty-ness & luxury together which is not seen in any other products

2. Support of the German Engineering through the parent company

3. Strong brand equity and market position of Bentley globally

4. Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol

5. Strong backing of automobile giant Volkswagen

6. Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value

Bentley Weaknesses

Here are the weaknesses in the Bentley SWOT Analysis:

1. Bentley has limited presence in emerging economies which has a growing number of rich

2. Limited production means misses out on probable clients

Bentley Opportunities

Following are the Opportunities in Bentley SWOT Analysis:

1. Bentley may look to carry the heritage & design to more environmentally friendly cars with hybrid or electric transmission

2. Have a strategy to target the affluent class from emerging economies

3. Sponsorships of premium events to increase brand visibility

Bentley Threats

The threats in the SWOT Analysis of Bentley are as mentioned:

1. People preference for environmentally friendly vehicles increasing, as Bentley motorcars are famous for their large displacement engines

2. Increasing fuel prices and strict govt regulations

3. More awareness and penetration of competing premium brands

Bentley Competition
Bentley Competitors

Below are the top 8 competitors of Bentley:

1. Mercedes Benz

2. BMW

3. Rolls Royce Motors

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Maybach

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bentley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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