Published in Automobiles category by MBA Skool Team
Bentley is one of the leading brands in the automobiles sector. Bentley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bentley:
Bentley models have sporty-ness & luxury together which is not seen in any other products
Support of the German Engineering through the parent company
Strong brand equity and market position of Bentley globally
Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol
Strong backing of automobile giant Volkswagen
Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value
Above are the strengths in the SWOT Analysis of Bentley. The strengths of Bentley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bentley has limited presence in emerging economies which has a growing number of rich
Limited production means misses out on probable clients
These were the weaknesses in the Bentley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bentley's heritage & luxury status along with the sportiness
Premium luxury cars
Upper class and affluent rich urban
Bentley is a premium & sporty luxury car for the elite
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