SWOT analysis of Bentley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bentley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bentley to benchmark its business & performance as compared to the competitors and industry. Bentley is one of the leading brands in the automobiles sector. The table below also lists the top Bentley competitors and elaborates Bentley market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Bentley Brand Analysis | |
|---|---|
| Parent Company |
Volkswagen |
| Category |
Luxury Sports Sedan |
| Sector | |
| Tagline/ Slogan |
The Ultimate Driving Machine |
| USP |
Bentley's heritage & luxury status along with the sportiness |
| Bentley STP | |
| Segment |
Premium luxury cars |
| Target Group |
Upper class and affluent rich urban |
| Positioning |
Bentley is a premium & sporty luxury car for the elite |
| Bentley SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bentley. Strengths are: 1. Bentley models have sporty-ness & luxury together which is not seen in any other products 2. Support of the German Engineering through the parent company 3. Strong brand equity and market position of Bentley globally 4. Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol 5. Strong backing of automobile giant Volkswagen 6. Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value |
| Weaknesses |
Here are the weaknesses in the Bentley SWOT Analysis: 1. Bentley has limited presence in emerging economies which has a growing number of rich 2. Limited production means misses out on probable clients |
| Opportunities |
Following are the Opportunities in Bentley SWOT Analysis: 1. Bentley may look to carry the heritage & design to more environmentally friendly cars with hybrid or electric transmission 2. Have a strategy to target the affluent class from emerging economies 3. Sponsorships of premium events to increase brand visibility |
| Threats |
The threats in the SWOT Analysis of Bentley are as mentioned: 1. People preference for environmentally friendly vehicles increasing, as Bentley motorcars are famous for their large displacement engines 2. Increasing fuel prices and strict govt regulations 3. More awareness and penetration of competing premium brands |
| Bentley Competition | |
| Competitors |
Below are the top 8 Bentley competitors: 2. BMW 4. Aston Martin 5. Ferrari 6. Jaguar 7. Porsche 8. Maybach |
The brandguide table above concludes the Bentley SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bentley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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