Lamborghini SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 18373

SWOT analysis of Lamborghini analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lamborghini is one of the leading brands in the automobiles sector. The table below also lists the top Lamborghini competitors and elaborates Lamborghini segmentation, targeting, positioning & USP.

Lamborghini SWOT, Competitors, Marketing STP & Brand analysis Table
Lamborghini Brand Analysis
Parent Company



Sports Cars & Super Cars



Tagline/ Slogan

Feels Italian wherever you are; I’m two German sports cars


Lamborghini cars have superior handling & performance

Lamborghini STP

The upper class of the society

Target Group

The rich & affluent from the urban


Lamborghini are premium Super sports car for people who want superior performance

Lamborghini SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lamborghini. Strengths are:

1. Lamborghini is known for superior handling & high speed i.e. performance

2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen

3. Small workforce of around 850 employees they design & produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year

4. Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars

5. Lamborghini has top of the mind brand recall owing to its stylish looks and power performance


Here are the weaknesses in the Lamborghini SWOT Analysis:

1.Being a super car, Lamborghini is allegedly under the scanner of environmentalists who feel fuel consumption is a lot

2.Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales


Following are the Opportunities in Lamborghini SWOT Analysis:

1. To go increase customer relations events & activities which will enhance the ownership experience

2. Lamborghini can increase the global reach as currently it is present in very few regions

3. To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors


The threats in the SWOT Analysis of Lamborghini are as mentioned:

1.The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer

2. Intense competition for Lamborghini in the niche segment from other premium brands

3. Govt policies against high fuel consuming super cars

Lamborghini Competition

Below are the top 8 Lamborghini competitors:

1. Ferrari

2. Porsche

3. Aston Martin

4. Jaguar

5. Lexus

6. Maserati

7. Mercedes Benz

8. BMW

The brandguide table above concludes the Lamborghini SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lamborghini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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