Published in Automobiles category by MBA Skool Team
Lamborghini is one of the leading brands in the automobiles sector. Lamborghini SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lamborghini:
Lamborghini is known for superior handling & high speed i.e. performance
Technology sharing with the sister & parent companies i.e. Audi & Volkswagen
Small workforce of around 850 employees they design & produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year
Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars
Lamborghini has top of the mind brand recall owing to its stylish looks and power performance
Above are the strengths in the SWOT Analysis of Lamborghini. The strengths of Lamborghini looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being a super car, Lamborghini is allegedly under the scanner of environmentalists who feel fuel consumption is a lot
Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales
These were the weaknesses in the Lamborghini SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To go increase customer relations events & activities which will enhance the ownership experience
Lamborghini can increase the global reach as currently it is present in very few regions
To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors
Above we covered the opportunities in Lamborghini SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer
Intense competition for Lamborghini in the niche segment from other premium brands
Govt policies against high fuel consuming super cars
The threats in the SWOT Analysis of Lamborghini are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Feels Italian wherever you are; I’m two German sports cars
Lamborghini cars have superior handling & performance
The upper class of the society
The rich & affluent from the urban
Lamborghini are premium Super sports car for people who want superior performance
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