Lamborghini SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Lamborghini analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lamborghini SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lamborghini to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lamborghini is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lamborghini competitors and includes Lamborghini target market, segmentation, positioning & Unique Selling Proposition (USP).

Lamborghini SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lamborghini Brand Analysis
Parent Company



Sports Cars & Super Cars



Tagline/ Slogan

Feels Italian wherever you are; I’m two German sports cars


Lamborghini cars have superior handling & performance

Lamborghini STP
Lamborghini Segmentation

The upper class of the society

Lamborghini Target Market

The rich & affluent from the urban

Lamborghini Positioning

Lamborghini are premium Super sports car for people who want superior performance

Lamborghini SWOT Analysis
Lamborghini Strengths

Below are the Strengths in the SWOT Analysis of Lamborghini:

1. Lamborghini is known for superior handling & high speed i.e. performance

2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen

3. Small workforce of around 850 employees they design & produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year

4. Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars

5. Lamborghini has top of the mind brand recall owing to its stylish looks and power performance

Lamborghini Weaknesses

Here are the weaknesses in the Lamborghini SWOT Analysis:

1.Being a super car, Lamborghini is allegedly under the scanner of environmentalists who feel fuel consumption is a lot

2.Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales

Lamborghini Opportunities

Following are the Opportunities in Lamborghini SWOT Analysis:

1. To go increase customer relations events & activities which will enhance the ownership experience

2. Lamborghini can increase the global reach as currently it is present in very few regions

3. To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors

Lamborghini Threats

The threats in the SWOT Analysis of Lamborghini are as mentioned:

1.The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer

2. Intense competition for Lamborghini in the niche segment from other premium brands

3. Govt policies against high fuel consuming super cars

Lamborghini Competition

Below are the top 8 Lamborghini competitors:

1. Ferrari

2. Porsche

3. Aston Martin

4. Jaguar

5. Lexus

6. Maserati

7. Mercedes Benz

8. BMW

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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