Corvette SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Corvette analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Corvette SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Corvette to benchmark its business & performance as compared to the competitors and industry. Corvette is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Corvette competitors and includes Corvette target market, segmentation, positioning & Unique Selling Proposition (USP).

Corvette SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Corvette Brand Analysis
Parent Company

General Motors


Sports Car



Tagline/ Slogan

The Great American Sport Car.


American Sports Car

Corvette STP
Corvette Segmentation

People looking for a American Sports Car

Corvette Target Market

High & Affluent individuals

Corvette Positioning

All American Sports Car

Corvette SWOT Analysis
Corvette Strengths

Below are the Strengths in the SWOT Analysis of Corvette:

1. Has been the recipient of several awards being a premium sports car

2. The brand manufactures lesser units of the car which helps retain its uniqueness and aspirational value

3. It is a strong performer in many racing events
4. It has a lineage to it which very few cars have

5. The brand is backed by the General Motors group

6. The brand keeps on innovating by coming up with stylish high performance concept cars

Corvette Weaknesses

Here are the weaknesses in the Corvette SWOT Analysis:

1. Strong competition from international brands have increased pressure on the brand

2. Fluctuating market condition of General Motors has reduced the brand’s performance

Corvette Opportunities

Following are the Opportunities in Corvette SWOT Analysis:

1. It is yet to explore new markets in term of geography, thus new markets opportunity
2.The engine size can either be reduced or re-tuned to generate more power as it has been noticed that it has less power comparatively
3. More branding and advertising  to make it a high recall brand

Corvette Threats

The threats in the SWOT Analysis of Corvette are as mentioned:

1. Its market share can be taken by the European manufacturers
2. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
3. Macro-economic factors that are against consumption of luxury goods

Corvette Competition

Below are the top 5 Corvette competitors:

1. Porche
2. Lotus
3. Cadillac

4. BMW

5. Mercedes Benz

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Corvette. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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