Corvette SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1985

SWOT Analysis of Corvette with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

General Motors


Sports Car



Tagline/ Slogan

The Great American Sport Car.


American Sports Car



People looking for a American Sports Car

Target Group

High & Affluent individuals


All American Sports Car

SWOT Analysis


1. Has been the recipient of several awards being a premium sports car

2. The brand manufactures lesser units of the car which helps retain its uniqueness and aspirational value

3. It is a strong performer in many racing events
4. It has a lineage to it which very few cars have

5. The brand is backed by the General Motors group

6. The brand keeps on innovating by coming up with stylish high performance concept cars


1. Strong competition from international brands have increased pressure on the brand

2. Fluctuating market condition of General Motors has reduced the brand’s performance


1. It is yet to explore new markets in term of geography, thus new markets opportunity
2.The engine size can either be reduced or re-tuned to generate more power as it has been noticed that it has less power comparatively
3. More branding and advertising  to make it a high recall brand


1. Its market share can be taken by the European manufacturers
2. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
3. Macro-economic factors that are against consumption of luxury goods



1. Porche
2. Lotus
3. Cadillac

4. BMW

5. Mercedes Benz

The table above concludes the Corvette SWOT analysis along with its marketing and brand parameters.


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