SWOT Analysis of Lexus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lexus |
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Parent Company |
Toyota |
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Category |
Sports Car, SUV, Sedan, convertibles |
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Sector |
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Tagline/ Slogan |
Engineering the impossible; Pursuit of perfection |
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USP |
A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage |
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Lexus STP |
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Segment |
Luxury cars for Elite class |
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Target Group |
Targeted towards extremely affluent customers seeking ultimate luxury |
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Positioning |
Lexus is positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies |
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Lexus SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lexus : 1. Lexus is extremely prestigious in the luxury segment 2. Stylish and dynamic design which reduces aerodynamic drag providing swift drive 3. Motto of Lexus cars is continuous innovation to achieve maximum power from minimum fuel consumption 4. Wide range of diversified product portfolio 5. Strong presence of Lexus in racing events which builds good customer connect 6. Already forayed into hybrid & concept cars which hold tremendous potential |
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Weaknesses |
1. Limited product portfolio of Lexus cars in growing markets 2. Tough competition means limited market share 3. Limited distribution & service network and spare part availability |
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Opportunities |
1. Accommodating & expanding automobile market can be tapped by Lexus globally 2. Leverage the early movers advantage in hybrid & concept car segments 3. Acquire newer customers by increasing market penetration 4. More inclination of affluent customers to purchase international brand can boost Lexus sales |
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Threats |
1. Perceived as a very costly brand which can lead to limited exposure to potential customers 2. Competition from other big automobile giants can affect Lexus' business 3. Product innovations and frugal engineering by competitors |
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Lexus Competition |
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Competitors |
Below are the 10 main Lexus competitors : 1. BMW 2. Audi 4. Ferrari 5. Jaguar 6. Aston Martin 7. Bentley 8. Lamborghini 9. Porsche 10. Maserati |
The brandguide table above concludes the Lexus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Lexus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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