Lexus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Lexus analyses the brand by its strengths, weaknesses, opportunities & threats. In Lexus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lexus to benchmark its business & performance as compared to the competitors. Lexus is one of the leading brands in the automobiles sector.

The table below lists the Lexus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lexus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lexus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lexus Brand Analysis
Parent Company



Sports Car, SUV, Sedan, convertibles



Tagline/ Slogan

Engineering the impossible; Pursuit of perfection


A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage

Lexus STP

Luxury cars for Elite class

Target Group

Targeted towards extremely affluent customers seeking ultimate luxury


Lexus is positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies

SWOT Analysis of Lexus
Lexus Strengths

Below are the Strengths in the SWOT Analysis of Lexus:

1. Lexus is extremely prestigious in the luxury segment

2. Stylish and dynamic design which reduces aerodynamic drag providing swift drive

3. Motto of Lexus cars is continuous innovation to achieve maximum power from minimum fuel consumption

4. Wide range of diversified product portfolio

5. Strong presence of Lexus in racing events which builds good customer connect

6. Already forayed into hybrid & concept cars which hold tremendous potential

Lexus Weaknesses

Here are the weaknesses in the Lexus SWOT Analysis:

1. Limited product portfolio of Lexus cars in growing markets

2. Tough competition means limited market share

3. Limited distribution & service network and spare part availability

Lexus Opportunities

Following are the Opportunities in Lexus SWOT Analysis:

1. Accommodating & expanding automobile market can be tapped by Lexus globally

2. Leverage the early movers advantage in hybrid & concept car segments

3. Acquire newer customers by increasing market penetration

4. More inclination of affluent customers to purchase international brand can boost Lexus sales

Lexus Threats

The threats in the SWOT Analysis of Lexus are as mentioned:

1. Perceived as a very costly brand which can lead to limited exposure to potential customers

2. Competition from other big automobile giants can affect Lexus' business

3. Product innovations and frugal engineering by competitors

Lexus Competition
Lexus Competitors

Below are the top 10 competitors of Lexus:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Porsche

10. Maserati

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lexus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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