Lexus SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 12327

SWOT analysis of Lexus analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lexus is one of the leading brands in the automobiles sector. The table below also lists the top Lexus competitors and elaborates Lexus segmentation, targeting, positioning & USP.

Lexus SWOT, Competitors, Marketing STP & Brand analysis Table
Lexus Brand Analysis
Parent Company



Sports Car, SUV, Sedan, convertibles



Tagline/ Slogan

Engineering the impossible; Pursuit of perfection


A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage

Lexus STP

Luxury cars for Elite class

Target Group

Targeted towards extremely affluent customers seeking ultimate luxury


Lexus is positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies

Lexus SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lexus. Strengths are:

1. Lexus is extremely prestigious in the luxury segment

2. Stylish and dynamic design which reduces aerodynamic drag providing swift drive

3. Motto of Lexus cars is continuous innovation to achieve maximum power from minimum fuel consumption

4. Wide range of diversified product portfolio

5. Strong presence of Lexus in racing events which builds good customer connect

6. Already forayed into hybrid & concept cars which hold tremendous potential


Here are the weaknesses in the Lexus SWOT Analysis:

1. Limited product portfolio of Lexus cars in growing markets

2. Tough competition means limited market share

3. Limited distribution & service network and spare part availability


Following are the Opportunities in Lexus SWOT Analysis:

1. Accommodating & expanding automobile market can be tapped by Lexus globally

2. Leverage the early movers advantage in hybrid & concept car segments

3. Acquire newer customers by increasing market penetration

4. More inclination of affluent customers to purchase international brand can boost Lexus sales


The threats in the SWOT Analysis of Lexus are as mentioned:

1. Perceived as a very costly brand which can lead to limited exposure to potential customers

2. Competition from other big automobile giants can affect Lexus' business

3. Product innovations and frugal engineering by competitors

Lexus Competition

Below are the top 10 Lexus competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Porsche

10. Maserati

The brandguide table above concludes the Lexus SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lexus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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