Published in Automobiles category by MBA Skool Team
Lexus is one of the leading brands in the automobiles sector. Lexus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lexus:
Lexus is extremely prestigious in the luxury segment
Stylish and dynamic design which reduces aerodynamic drag providing swift drive
Motto of Lexus cars is continuous innovation to achieve maximum power from minimum fuel consumption
Wide range of diversified product portfolio
Strong presence of Lexus in racing events which builds good customer connect
Already forayed into hybrid & concept cars which hold tremendous potential
Above are the strengths in the SWOT Analysis of Lexus. The strengths of Lexus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited product portfolio of Lexus cars in growing markets
Tough competition means limited market share
Limited distribution & service network and spare part availability
These were the weaknesses in the Lexus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage
Luxury cars for Elite class
Targeted towards extremely affluent customers seeking ultimate luxury
Lexus is positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies
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