Maserati SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5302

SWOT Analysis of Maserati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Sports Car, luxury cars



Tagline/ Slogan

Excellence through passion


A unique blend of luxurious and sporty driving experience due to product innovations and expertise



Luxury & Sports car for elite customers

Target Group

Targeted towards extremely affluent customers seeking ultimate luxury with sportiness


Positioned as a company which passionately manufacturers cars to provide a luxurious experience along with sporty thrill

SWOT Analysis


1. Great presence in motor sports and racing building a strong brand identity

2. One of the oldest car manufacturing companies which has constantly evolved to gain excellence

3. Diversified product portfolio, providing the customers options to select from (GranTurismo, GranCabrio & Quattroporte)

4. Provides services like warranty assistance & financing

5. Authentic & Reliable brand

6. Brilliant styling & designing


1. Limited product portfolio in growing markets

2. Tough competition means limited market share


1. Accommodating & Expanding automobile market

2. Gain the early movers advantage in hybrid & concept car segments

3. Acquire newer customers by increasing market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network


1. Perceived as a very costly brand which can lead to limited exposure to potential customers

2. Competition from other sports & luxury automobile company

3. Product innovations and frugal engineering by competitors



1. Ferrari

2. Lamborgini

3. Buggati

The table above concludes the Maserati SWOT analysis along with its marketing and brand parameters.


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