Maserati SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7436
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SWOT Analysis of Maserati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maserati

Parent Company

Fiat

Category

Sports Car, luxury cars

Sector

Automobiles

Tagline/ Slogan

Excellence through passion

USP

Maserati is a unique blend of luxurious and sporty driving experience due to product innovations and expertise

Maserati STP

Segment

Luxury & Sports car for elite customers

Target Group

Targeted towards extremely affluent customers seeking ultimate luxury with sportiness

Positioning

Maserati is positioned as a company which passionately manufacturers cars to provide a luxurious experience along with sporty thrill

Maserati SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maserati :

1. Maserati has a great presence in motor sports and racing building a strong brand identity

2. One of the oldest car manufacturing companies which has constantly evolved to gain excellence

3. Diversified product portfolio of Maserati, providing the customers options to select from (GranTurismo, GranCabrio & Quattroporte)

4. Provides services like warranty assistance & financing

5. Authentic & reliable services of Maserati adds to its brand value

6. Brilliant styling & designing makes the company stand out

Weaknesses

1. Limited product portfolio of Maserati cars in growing markets

2. Tough competition means limited market share

Opportunities

1. Accommodating & expanding automobile market can be targeted by Maserati

2. Gain the early movers advantage in hybrid & concept car segments

3. Acquire newer customers by increasing market penetration

4. More inclination of affluent customers to purchase international brand

Threats

1. Maserati is perceived as a very costly brand which can lead to limited exposure to potential customers

2. Competition from other sports & luxury automobile company

3. Product innovations and frugal engineering by competitors

Maserati Competition

Competitors

Below are the 10 main Maserati competitors :

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Porsche


The brandguide table above concludes the Maserati SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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