Maserati SWOT Analysis

SWOT analysis is a management strategy framework used by businesses like Maserati for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Maserati established in early 1914, as a manufacturer of motorcycle and aeroplane engines before moving onto the category of cars, Maserati has for many years been in the top league of the car manufacturers across the world. The company tagline is Luxury, sports and style cast in exclusive cars. By examining these internal and external factors, Maserati can capitalize on advantages, mitigate risks, and chart a more competitive path forward. The output capacity of the company is immense, it is known to produce 75,000 vehicles annually across the globe. Let us start the SWOT Analysis of Maserati below.

Maserati Strengths

1. Maserati has a great presence in motor sports and racing building a strong brand identity
2. One of the oldest car manufacturing companies which has constantly evolved to gain excellence
3. Diversified product portfolio of Maserati, providing the customers options to select from (GranTurismo, GranCabrio & Quattroporte)
4. Provides services like warranty assistance & financing
5. Authentic & reliable services of Maserati adds to its brand value
6. Brilliant styling & designing makes the company stand out

Above are the strengths in the SWOT Analysis of Maserati. The strengths of Maserati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maserati Weaknesses

1. Limited product portfolio of Maserati cars in growing markets
2. Tough competition means limited market share

These were the weaknesses in the Maserati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maserati Opportunities

1. Accommodating & expanding automobile market can be targeted by Maserati
2. Gain the early movers advantage in hybrid & concept car segments
3. Acquire newer customers by increasing market penetration
4. More inclination of affluent customers to purchase international brand

Above we covered the opportunities in Maserati SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maserati Threats

1. Maserati is perceived as a very costly brand which can lead to limited exposure to potential customers
2. Competition from other sports & luxury automobile company
3. Product innovations and frugal engineering by competitors

The threats in the SWOT Analysis of Maserati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maserati SWOT analysis.

About Maserati

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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