Aston Martin SWOT Analysis
Aston Martin is one of the leading brands in the automobiles sector. Aston Martin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aston Martin:
Quick Glance:
Aston Martin Strengths
- Aston Martin has a high brand equity and strong legacy
- Rich historical heritage and values leading to strong customer connect
- Strong engineering & designing team of Aston Martin ensures a stylish & powerful range of cars
- Ultimate luxury & comfort through its cars as well as services
- Cutting Edge & innovative technological features
- Strong presence of Aston Martin in racing and motor sports events
- Strong marketing and branding through advertising
Above are the strengths in the SWOT Analysis of Aston Martin. The strengths of Aston Martin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aston Martin Weaknesses
- Comparitively, lesser market penetration
- Limited product portfolio of Aston Martin cars in emerging economies
These were the weaknesses in the Aston Martin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Aston Martin Opportunities
- Expanding automobile market can be tapped by Aston Martin
- The historical values and heritage can be leveraged to acquire new customers
- Increase market penetration through extensive distribution and increased promotion
- Attract more customers through competitive pricing
Above we covered the opportunities in Aston Martin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aston Martin Threats
- Increasing fuel costs & strict government policies & taxes can affect Aston Martin sales
- Competition from other big automobile giants
- Product innovations and frugal engineering by competitors
The threats in the SWOT Analysis of Aston Martin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Aston Martin SWOT analysis.
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About Aston Martin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aston Martin Overview | |
|---|---|
| Parent Company |
Aston Martin |
| Category |
Sports Car |
| Sector | |
| Tagline/ Slogan |
Power, Beauty & Soul |
| USP |
Aston Martin offers ultimate luxury and powerful performance |
| Aston Martin STP | |
| Segmentation |
Luxury Cars, Sports Car |
| Target Market |
Targeted towards the elite class of affluent customers |
| Positioning |
Aston Martin is positioned as a company which has been delivering value to customers for many years through unmatchable performance & exclusive luxury |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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