Aston Martin SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

Aston Martin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aston Martin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Aston Martin is one of the leading brands in the automobiles sector. The article below lists the Aston Martin SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Aston Martin Strengths

The strengths of Aston Martin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Aston Martin :

1. Aston Martin has a high brand equity and strong legacy

2. Rich historical heritage and values leading to strong customer connect

3. Strong engineering & designing team of Aston Martin ensures a stylish & powerful range of cars

4. Ultimate luxury & comfort through its cars as well as services

5. Cutting Edge & innovative technological features

6. Strong presence of Aston Martin in racing and motor sports events

7. Strong marketing and branding through advertising

Aston Martin Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Aston Martin SWOT Analysis:

1. Comparitively, lesser market penetration

2. Limited product portfolio of Aston Martin cars in emerging economies

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Aston Martin Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Aston Martin SWOT Analysis:

1. Expanding automobile market can be tapped by Aston Martin

2. The historical values and heritage can be leveraged to acquire new customers

3. Increase market penetration through extensive distribution and increased promotion

4. Attract more customers through competitive pricing

Aston Martin Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Aston Martin are as mentioned:

1. Increasing fuel costs & strict government policies & taxes can affect Aston Martin sales

2. Competition from other big automobile giants

3. Product innovations and frugal engineering by competitors

Hence this concludes the Aston Martin SWOT analysis.

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About Aston Martin

Aston Martin Overview
Parent Company

Aston Martin


Sports Car



Tagline/ Slogan

Power, Beauty & Soul


Aston Martin offers ultimate luxury and powerful performance

Aston Martin STP

Luxury Cars, Sports Car

Target Market

Targeted towards the elite class of affluent customers


Aston Martin is positioned as a company which  has been delivering value to customers for many years through unmatchable performance & exclusive luxury

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aston Martin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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