Maybach SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maybach analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maybach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maybach to benchmark its business & performance as compared to the competitors and industry. Maybach is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybach competitors and includes Maybach target market, segmentation, positioning & Unique Selling Proposition (USP).

Maybach SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maybach Brand Analysis
Parent Company

Daimler AG

Category

Luxury

Sector

Automobiles

Tagline/ Slogan

Not so much a name as a philosophy

USP

Maybach's luxury status & perception

Maybach STP
Maybach Segmentation

Premium and luxury automobile segment

Maybach Target Market

The very rich and affluent class

Maybach Positioning

Maybach is positioned as a super premium luxury car

Maybach SWOT Analysis
Maybach Strengths

Below are the Strengths in the SWOT Analysis of Maybach:

1. Strong luxury status of Maybach cars across the world

2. Owning a Maybach is more than just a status symbol

3. Being an aspirational luxury brand, it has a high brand recall

4. Not available in most countries shows Maybach's exclusivity

5. Imported from Stuttgart in Germany for all the customers in a Fully built format

Maybach Weaknesses

Here are the weaknesses in the Maybach SWOT Analysis:

1. Has not been profitable in recent times

2. Maybach's inability to leverage the Daimler group’s strengths

Maybach Opportunities

Following are the Opportunities in Maybach SWOT Analysis:

1. Since it has the Luxury perception, Maybach should venture in truly customized product

2. It should increase its focus on the Luxury aspect & more on the performance

3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers

Maybach Threats

The threats in the SWOT Analysis of Maybach are as mentioned:

1. Limited sales and competition from other luxury brands

2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

Maybach Competition
Competitors

Below are the top 8 Maybach competitors:

1. Mercedes Benz

2. BMW

3. Bentley

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Rolls Royce Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maybach. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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