Published in Automobiles category by MBA Skool Team
Maybach is one of the leading brands in the automobiles sector. Maybach SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maybach:
Strong luxury status of Maybach cars across the world
Owning a Maybach is more than just a status symbol
Being an aspirational luxury brand, it has a high brand recall
Not available in most countries shows Maybach's exclusivity
Imported from Stuttgart in Germany for all the customers in a Fully built format
Above are the strengths in the SWOT Analysis of Maybach. The strengths of Maybach looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Has not been profitable in recent times
Maybach's inability to leverage the Daimler group’s strengths
These were the weaknesses in the Maybach SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Since it has the Luxury perception, Maybach should venture in truly customized product
It should increase its focus on the Luxury aspect & more on the performance
It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers
Above we covered the opportunities in Maybach SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Limited sales and competition from other luxury brands
Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically
The threats in the SWOT Analysis of Maybach are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Maybach is positioned as a super premium luxury car
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