Maybach SWOT Analysis, Competitors & USP

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SWOT Analysis of Maybach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maybach

Parent Company

Daimler AG

Category

Luxury

Sector

Automobiles

Tagline/ Slogan

Not so much a name as a philosophy

USP

Maybach's luxury status & perception

Maybach STP

Segment

Premium and luxury automobile segment

Target Group

The very rich and affluent class

Positioning

Maybach is positioned as a super premium luxury car

Maybach SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maybach :

1. Strong luxury status of Maybach cars across the world

2. Owning a Maybach is more than just a status symbol

3. Being an aspirational luxury brand, it has a high brand recall

4. Not available in most countries shows Maybach's exclusivity

5. Imported from Stuttgart in Germany for all the customers in a Fully built format

Weaknesses

1. Has not been profitable in recent times

2. Maybach's inability to leverage the Daimler group’s strengths

Opportunities

1. Since it has the Luxury perception, Maybach should venture in truly customized product

2. It should increase its focus on the Luxury aspect & more on the performance

3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers

Threats

1. Limited sales and competition from other luxury brands

2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

Maybach Competition

Competitors

Below are the 8 main Maybach competitors :

1. Mercedes Benz

2. BMW

3. Bentley

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Rolls Royce Motors


The brandguide table above concludes the Maybach SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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