Maybach SWOT Analysis, USP & Competitors

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SWOT Analysis of Maybach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Daimler AG





Tagline/ Slogan

Not so much a name as a philosophy


Its Luxury Status & perception

Maybach STP


Premium and luxury automobile segment

Target Group

The very rich and affluent class


Super premium luxury car

Maybach SWOT Analysis


1. Strong Luxury status across the world
2. Owning it is more than just a status symbol
3. Being an aspirational luxury brand, it has a high brand recall
4. Not available in most countries shows its exclusivity

5. Imported from Stuttgart in Germany for all the customers in a Fully built format


1. Has not been profitable in recent times
2.Its inability to leverage the Daimler group’s strengths


1. Since it has the Luxury perception it should venture in truly customized products
2.It should increase its focus on the Luxury aspect & more on the performance
3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers


1.Weak sales and competition from other luxury brands
2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

Maybach Competition


1. Rolls Royce
2. Bentley
3. Aston Martin

The brandguide table above concludes the Maybach SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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