Maybach SWOT Analysis, Competitors, STP & USP
SWOT analysis of Maybach analyses the brand by its strengths, weaknesses, opportunities & threats. In Maybach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maybach to benchmark its business & performance as compared to the competitors. Maybach is one of the leading brands in the automobiles sector.
The table below lists the Maybach SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybach competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maybach Brand Analysis | |
|---|---|
| Parent Company |
Daimler AG |
| Category |
Luxury |
| Sector | |
| Tagline/ Slogan |
Not so much a name as a philosophy |
| USP |
Maybach's luxury status & perception |
| Maybach STP | |
| Maybach Segmentation |
Premium and luxury automobile segment |
| Maybach Target Market |
The very rich and affluent class |
| Maybach Positioning |
Maybach is positioned as a super premium luxury car |
| SWOT Analysis of Maybach | |
| Maybach Strengths |
Below are the Strengths in the SWOT Analysis of Maybach: 1. Strong luxury status of Maybach cars across the world 2. Owning a Maybach is more than just a status symbol 3. Being an aspirational luxury brand, it has a high brand recall 4. Not available in most countries shows Maybach's exclusivity 5. Imported from Stuttgart in Germany for all the customers in a Fully built format |
| Maybach Weaknesses |
Here are the weaknesses in the Maybach SWOT Analysis: 1. Has not been profitable in recent times 2. Maybach's inability to leverage the Daimler group’s strengths |
| Maybach Opportunities |
Following are the Opportunities in Maybach SWOT Analysis: 1. Since it has the Luxury perception, Maybach should venture in truly customized product 2. It should increase its focus on the Luxury aspect & more on the performance 3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers |
| Maybach Threats |
The threats in the SWOT Analysis of Maybach are as mentioned: 1. Limited sales and competition from other luxury brands 2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically |
| Maybach Competition | |
| Competitors |
Below are the top 8 Maybach competitors: 2. BMW 3. Bentley 4. Aston Martin 5. Ferrari 6. Jaguar 7. Porsche |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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