Maybach SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3180

SWOT Analysis of Maybach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Daimler AG





Tagline/ Slogan

Not so much a name as a philosophy


Maybach's luxury status & perception

Maybach STP


Premium and luxury automobile segment

Target Group

The very rich and affluent class


Maybach is positioned as a super premium luxury car

Maybach SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maybach :

1. Strong luxury status of Maybach cars across the world

2. Owning a Maybach is more than just a status symbol

3. Being an aspirational luxury brand, it has a high brand recall

4. Not available in most countries shows Maybach's exclusivity

5. Imported from Stuttgart in Germany for all the customers in a Fully built format


1. Has not been profitable in recent times

2. Maybach's inability to leverage the Daimler group’s strengths


1. Since it has the Luxury perception, Maybach should venture in truly customized product

2. It should increase its focus on the Luxury aspect & more on the performance

3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers


1. Limited sales and competition from other luxury brands

2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

Maybach Competition


Below are the 8 main Maybach competitors :

1. Mercedes Benz

2. BMW

3. Bentley

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Rolls Royce Motors

The brandguide table above concludes the Maybach SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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