Cooper Tires SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 10193

SWOT analysis of Cooper Tires analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cooper Tires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cooper Tires to benchmark its business & performance as compared to the competitors and industry. Cooper Tires is one of the leading brands in the automobiles sector. The table below also lists the top Cooper Tires competitors and elaborates Cooper Tires market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cooper Tires SWOT, Competitors, Marketing STP & Brand analysis Table
Cooper Tires Brand Analysis
Parent Company

Cooper Tire & Rubber Company


Tyre Industry



Tagline/ Slogan

Let other people make tires just for cars we make tires for people.


Creating superior value for our customers, employees, partners and shareholders.

Cooper Tires STP

Automobile industry

Target Group

Light Car tire replacement segment in US and OEMs in China


Superior quality tires; safety; socially responsible

Cooper Tires SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cooper Tires. Strengths are:

1. Cooper Tires has excellent brand equity.
2. Cooper employees nearly 13,000 people around the world and have a strong revenue
3. Cooper tires have a global presence being the tenth largest tire manufacturer in the world.
4. Company is into business of manufacturing, sales and distribution of light vehicle replacement tires in US; it has 13% market share in US.

5. Company is in top 8 truck manufacturing tires in China.


Here are the weaknesses in the Cooper Tires SWOT Analysis:

1. They are primarily into the replacement market business in US but have less business with OEMs.
2. Minimal presence in Brazil, India and South Africa-the three upcoming economies of the world and India becoming Automobile hub.


Following are the Opportunities in Cooper Tires SWOT Analysis:

1. They have growth opportunity in emerging economies like India, china, brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

4. Company needs to market its recycle technology along-with various other green initiatives taken by them towards making contribution to society.


The threats in the SWOT Analysis of Cooper Tires are as mentioned:

1. There is Stiff Competition from national and international brands.

2. US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Cooper Tires Competition

Below are the top 8 Cooper Tires competitors:

1. Yokohama

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook

The brandguide table above concludes the Cooper Tires SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cooper Tires. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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