Published in Automobiles category by MBA Skool Team
Cooper Tires is one of the leading brands in the automobiles sector. Cooper Tires SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cooper Tires:
Cooper employees nearly 13,000 people around the world and have a strong revenue
Cooper tires have a global presence being the tenth largest tire manufacturer in the world.
Company is into business of manufacturing, sales and distribution of light vehicle replacement tires in US; it has 13% market share in US.
Company is in top 8 truck manufacturing tires in China.
Above are the strengths in the SWOT Analysis of Cooper Tires. The strengths of Cooper Tires looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cooper Tires Weaknesses
They are primarily into the replacement market business in US but have less business with OEMs.
Minimal presence in Brazil, India and South Africa-the three upcoming economies of the world and India becoming Automobile hub.
These were the weaknesses in the Cooper Tires SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Let other people make tires just for cars we make tires for people.
Creating superior value for our customers, employees, partners and shareholders.
Cooper Tires STP
Light Car tire replacement segment in US and OEMs in China
Superior quality tires; safety; socially responsible
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