Cooper Tires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Cooper Tires analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cooper Tires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cooper Tires to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cooper Tires is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cooper Tires competitors and includes Cooper Tires target market, segmentation, positioning & Unique Selling Proposition (USP).

Cooper Tires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cooper Tires Brand Analysis
Parent Company

Cooper Tire & Rubber Company


Tyre Industry



Tagline/ Slogan

Let other people make tires just for cars we make tires for people.


Creating superior value for our customers, employees, partners and shareholders.

Cooper Tires STP
Cooper Tires Segmentation

Automobile industry

Cooper Tires Target Market

Light Car tire replacement segment in US and OEMs in China

Cooper Tires Positioning

Superior quality tires; safety; socially responsible

Cooper Tires SWOT Analysis
Cooper Tires Strengths

Below are the Strengths in the SWOT Analysis of Cooper Tires:

1. Cooper Tires has excellent brand equity.
2. Cooper employees nearly 13,000 people around the world and have a strong revenue
3. Cooper tires have a global presence being the tenth largest tire manufacturer in the world.
4. Company is into business of manufacturing, sales and distribution of light vehicle replacement tires in US; it has 13% market share in US.

5. Company is in top 8 truck manufacturing tires in China.

Cooper Tires Weaknesses

Here are the weaknesses in the Cooper Tires SWOT Analysis:

1. They are primarily into the replacement market business in US but have less business with OEMs.
2. Minimal presence in Brazil, India and South Africa-the three upcoming economies of the world and India becoming Automobile hub.

Cooper Tires Opportunities

Following are the Opportunities in Cooper Tires SWOT Analysis:

1. They have growth opportunity in emerging economies like India, china, brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

4. Company needs to market its recycle technology along-with various other green initiatives taken by them towards making contribution to society.

Cooper Tires Threats

The threats in the SWOT Analysis of Cooper Tires are as mentioned:

1. There is Stiff Competition from national and international brands.

2. US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Cooper Tires Competition

Below are the top 8 Cooper Tires competitors:

1. Yokohama

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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