Banco Santander SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Banco Santander is one of the leading brands in the banking & financial services sector. Banco Santander SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Banco Santander:

Banco Santander Strengths

  1. Strong Strategic Alliances with other leading institutions
  2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
  3. Robust Operating Performance
  4. Has over 175,000 employees
  5. It has over 90 million customers, 13,000 branches and 2 million shareholders
  6. Sponsor of many sporting events

Above are the strengths in the SWOT Analysis of Banco Santander. The strengths of Banco Santander looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Banco Santander Weaknesses

  1. Dependency on Eurozone policies
  2. Negligible presence in Asia as compared to other banks

These were the weaknesses in the Banco Santander SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Banco Santander Opportunities

  1. Small enterprise banking
  2. Microfinance

Above we covered the opportunities in Banco Santander SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Banco Santander Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment
  3. Changing govt regulations and financial crisis like recessions

The threats in the SWOT Analysis of Banco Santander are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Banco Santander SWOT analysis.

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About Banco Santander

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Banco Santander Overview
Parent Company

Santader Group




Banking & Financial Services

Tagline/ Slogan

Values from ideas


Great International Presence

Banco Santander STP

Business and Personal Banking

Target Market

Large enterprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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