Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Banco Santander analyses the brand by its strengths, weaknesses, opportunities & threats. In Banco Santander SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Banco Santander to benchmark its business & performance as compared to the competitors. Banco Santander is one of the leading brands in the banking & financial services sector.
The table below lists the Banco Santander SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banco Santander competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Banco Santander:
1. Strong Strategic Alliances with other leading institutions 2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA 3. Robust Operating Performance
4. Has over 175,000 employees 5. It has over 90 million customers, 13,000 branches and 2 million shareholders 6. Sponsor of many sporting events
Banco Santander Weaknesses
Here are the weaknesses in the Banco Santander SWOT Analysis:
1. Dependency on Eurozone policies
2. Negligible presence in Asia as compared to other banks
Banco Santander Opportunities
Following are the Opportunities in Banco Santander SWOT Analysis:
1. Small enterprise banking 2. Microfinance
Banco Santander Threats
The threats in the SWOT Analysis of Banco Santander are as mentioned:
1. Stringent economic policies world over 2. Highly competitive environment 3. Changing govt regulations and financial crisis like recessions
Banco Santander Competition
Banco Santander Competitors
Below are the top 3 competitors of Banco Santander:
1. Standard Chartered Bank 2. Barclays Bank
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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