Banco Santander SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Banco Santander analyses the brand by its strengths, weaknesses, opportunities & threats. In Banco Santander SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Santander to benchmark its business & performance as compared to the competitors. Banco Santander is one of the leading brands in the banking & financial services sector.

The table below lists the Banco Santander SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banco Santander competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Banco Santander SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Banco Santander Brand Analysis
Parent Company

Santader Group




Banking & Financial Services

Tagline/ Slogan

Values from ideas


Great International Presence

Banco Santander STP

Business and Personal Banking

Target Group

Large enterprises and individual investors


Complete Banking and financial solutions

SWOT Analysis of Banco Santander
Banco Santander Strengths

Below are the Strengths in the SWOT Analysis of Banco Santander:

1. Strong Strategic Alliances with other leading institutions
2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
3. Robust Operating Performance

4. Has over 175,000 employees
5. It has over 90 million customers, 13,000 branches and 2 million shareholders
6. Sponsor of many sporting events

Banco Santander Weaknesses

Here are the weaknesses in the Banco Santander SWOT Analysis:

1. Dependency on Eurozone policies

2. Negligible presence in Asia as compared to other banks

Banco Santander Opportunities

Following are the Opportunities in Banco Santander SWOT Analysis:

1.  Small enterprise banking
2.  Microfinance

Banco Santander Threats

The threats in the SWOT Analysis of Banco Santander are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Changing govt regulations and financial crisis like recessions

Banco Santander Competition
Banco Santander Competitors

Below are the top 3 competitors of Banco Santander:

1.  Standard Chartered Bank
2.  Barclays Bank

3.  RBS

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco Santander. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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