Published in Banking & Financial Services category by MBA Skool Team
Banco Santander is one of the leading brands in the banking & financial services sector. Banco Santander SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Banco Santander:
Strong Strategic Alliances with other leading institutions
Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
Robust Operating Performance
Has over 175,000 employees
It has over 90 million customers, 13,000 branches and 2 million shareholders
Sponsor of many sporting events
Above are the strengths in the SWOT Analysis of Banco Santander. The strengths of Banco Santander looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Banco Santander Weaknesses
Dependency on Eurozone policies
Negligible presence in Asia as compared to other banks
These were the weaknesses in the Banco Santander SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Banco Santander Opportunities
Small enterprise banking
Above we covered the opportunities in Banco Santander SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Banco Santander Threats
Stringent economic policies world over
Changing govt regulations and financial crisis like recessions
The threats in the SWOT Analysis of Banco Santander are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Banco Santander SWOT analysis.
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About Banco Santander
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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