Banco Santander SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Banco Santander SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Banco Santander, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Santander to benchmark its business & performance as compared to the competitors, and make strategic improvements. Banco Santander is one of the leading brands in the banking & financial services sector.

The article below lists the Banco Santander SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Banco Santander SWOT Analysis:

SWOT Analysis of Banco Santander

For Banco Santander, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Banco Santander Strengths

The strengths of Banco Santander looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Banco Santander :

1. Strong Strategic Alliances with other leading institutions
2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
3. Robust Operating Performance

4. Has over 175,000 employees
5. It has over 90 million customers, 13,000 branches and 2 million shareholders
6. Sponsor of many sporting events

Banco Santander Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Banco Santander SWOT Analysis:

1. Dependency on Eurozone policies

2. Negligible presence in Asia as compared to other banks

Banco Santander Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Banco Santander SWOT Analysis:

1.  Small enterprise banking
2.  Microfinance

Banco Santander Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Banco Santander are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Changing govt regulations and financial crisis like recessions

Banco Santander Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Banco Santander:

1.  Standard Chartered Bank
2.  Barclays Bank

3.  RBS

Hence this concludes the Banco Santander SWOT analysis.

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About Banco Santander

Banco Santander Overview
Parent Company

Santader Group




Banking & Financial Services

Tagline/ Slogan

Values from ideas


Great International Presence

Banco Santander STP

Business and Personal Banking

Target Market

Large enterprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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