Banco Santander SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4659

SWOT Analysis of Banco Santander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Santander

Parent Company

Santader Group




Banking and financial services

Tagline/ Slogan

Values from ideas


Great International Presence



Business and Personal Banking

Target Group

Large enterprises and individual investors


Complete Banking and financial solutions

SWOT Analysis


1. Strong Strategic Alliances with other leading institutions
2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
3. Robust Operating Performance

4. Has over 175,000 employees
5. It has over 90 million customers, 13,000 branches and 2 million shareholders
6. Sponsor of many sporting events


1. Dependency on Eurozone policies

2. Negligible presence in Asia as compared to other banks


1.  Small enterprise banking
2.  Microfinance


1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Changing govt regulations and financial crisis like recessions



1.  Standard Chartered Bank
2.  Barclays Bank

3.  RBS

The table above concludes the Banco Santander SWOT analysis along with its marketing and brand parameters.


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