Published in Banking & Financial Services category by MBA Skool Team
Santander is one of the leading brands in the banking & financial services sector. Santander SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Santander:
Strong Strategic Alliances with other leading institutions
Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
Robust Operating Performance
Has over 175,000 employees
It has over 90 million customers, 13,000 branches and 2 million shareholders
Sponsor of many sporting events
Above are the strengths in the SWOT Analysis of Santander. The strengths of Santander looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dependency on Eurozone policies
Negligible presence in Asia as compared to other banks
These were the weaknesses in the Santander SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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