Barclays Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Barclays Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barclays Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barclays Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Barclays Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Barclays Bank competitors and includes Barclays Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Barclays Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Barclays Bank Brand Analysis
Parent Company

Barclays plc




Banking & Financial Services

Tagline/ Slogan

Fluent in finance; It's our business to know your business


Barclays has an experience of 300 years

Barclays Bank STP
Barclays Bank Segmentation

Merchant and Personal Banking

Barclays Bank Target Market

Large enterprises and rich individual investors from urban areas

Barclays Bank Positioning

Complete Banking and financial solutions

Barclays Bank SWOT Analysis
Barclays Bank Strengths

Below are the Strengths in the SWOT Analysis of Barclays Bank:

1. Barclays has different Business units like wealth management, retail banking etc contribute to overall growth
2. Barclays was the First Bank to launch website in 1995
3. Large international network with good brand visibility

4. More than 145,000 employees are with the Barclays bank group
5. Sponsor of major sporting events
6. Operations in over 50 countries and around 48 million customers

7. Strong marketing and advertising has boosted the brand's presence. Barclays' most prominent sponsorship was the Premier League football tournament in England

Barclays Bank Weaknesses

Here are the weaknesses in the Barclays Bank SWOT Analysis:

1.  Need of bailout in UK during recent economic crises

2. Controversies like funding of government in Zimbabwe affected the brand images of Barclays
3. Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image

Barclays Bank Opportunities

Following are the Opportunities in Barclays Bank SWOT Analysis:

1.  Growth and expansion opportunities in emerging economies is a huge opportunity for Barclays bank
2.  Earning urban youth looking for investment options

3. Venturing into online banking is a huge untapped area

Barclays Bank Threats

The threats in the SWOT Analysis of Barclays Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment from other banks can affect market share of Barclays bank

Barclays Bank Competition

Below are the top 10 Barclays Bank competitors:


2.Credit Suisse

3.RBS (Royal Bank of Scotland)

4.Goldman Sachs Group

5.JP Morgan and Chase

6.BNP Paribas


8.Wells Fargo

10.Morgan Stanley


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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