Barclays SWOT Analysis
Barclays is one of the leading brands in the banking & financial services sector. Barclays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barclays:
Quick Glance:
Barclays Strengths
- Barclays has different Business units like wealth management, retail banking etc contribute to overall growth
- Barclays was the First Bank to launch website in 1995
- Large international network with good brand visibility
- More than 145,000 employees are with the Barclays bank group
- Sponsor of major sporting events
- Operations in over 50 countries and around 48 million customers
- Strong marketing and advertising has boosted the brand's presence. Barclays' most prominent sponsorship was the Premier League football tournament in England
Above are the strengths in the SWOT Analysis of Barclays. The strengths of Barclays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Barclays Weaknesses
- Need of bailout in UK during recent economic crises
- Controversies like funding of government in Zimbabwe affected the brand images of Barclays
- Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image
These were the weaknesses in the Barclays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Barclays Opportunities
- Growth and expansion opportunities in emerging economies is a huge opportunity for Barclays bank
- Earning urban youth looking for investment options
- Venturing into online banking is a huge untapped area
Above we covered the opportunities in Barclays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Barclays Threats
- Stringent economic policies world over
- Highly competitive environment from other banks can affect market share of Barclays bank
The threats in the SWOT Analysis of Barclays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Barclays SWOT analysis.
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About Barclays
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Barclays Overview | |
|---|---|
| Parent Company |
Barclays plc |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Fluent in finance; It's our business to know your business |
| USP |
Barclays has an experience of 300 years |
| Barclays STP | |
| Segmentation |
Merchant and Personal Banking |
| Target Market |
Large enterprises and rich individual investors from urban areas |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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