Barclays SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Barclays is one of the leading brands in the banking & financial services sector. Barclays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barclays:

Barclays Strengths

  1. Barclays has different Business units like wealth management, retail banking etc contribute to overall growth
  2. Barclays was the First Bank to launch website in 1995
  3. Large international network with good brand visibility
  4. More than 145,000 employees are with the Barclays bank group
  5. Sponsor of major sporting events
  6. Operations in over 50 countries and around 48 million customers
  7. Strong marketing and advertising has boosted the brand's presence. Barclays' most prominent sponsorship was the Premier League football tournament in England

Above are the strengths in the SWOT Analysis of Barclays. The strengths of Barclays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Barclays Weaknesses

  1. Need of bailout in UK during recent economic crises
  2. Controversies like funding of government in Zimbabwe affected the brand images of Barclays
  3. Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image

These were the weaknesses in the Barclays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Barclays Opportunities

  1. Growth and expansion opportunities in emerging economies is a huge opportunity for Barclays bank
  2. Earning urban youth looking for investment options
  3. Venturing into online banking is a huge untapped area

Above we covered the opportunities in Barclays SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Barclays Threats

  1. Stringent economic policies world over
  2. Highly competitive environment from other banks can affect market share of Barclays bank

The threats in the SWOT Analysis of Barclays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Barclays SWOT analysis.

Continue reading more about the brand/company.

About Barclays

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Barclays Overview
Parent Company

Barclays plc

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Fluent in finance; It's our business to know your business

USP

Barclays has an experience of 300 years

Barclays STP
Segmentation

Merchant and Personal Banking

Target Market

Large enterprises and rich individual investors from urban areas

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Barclays. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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