Published in Banking & Financial Services category by MBA Skool Team
Barclays is one of the leading brands in the banking & financial services sector. Barclays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barclays:
Barclays has different Business units like wealth management, retail banking etc contribute to overall growth
Barclays was the First Bank to launch website in 1995
Large international network with good brand visibility
More than 145,000 employees are with the Barclays bank group
Sponsor of major sporting events
Operations in over 50 countries and around 48 million customers
Strong marketing and advertising has boosted the brand's presence. Barclays' most prominent sponsorship was the Premier League football tournament in England
Above are the strengths in the SWOT Analysis of Barclays. The strengths of Barclays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Need of bailout in UK during recent economic crises
Controversies like funding of government in Zimbabwe affected the brand images of Barclays
Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image
These were the weaknesses in the Barclays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fluent in finance; It's our business to know your business
Barclays has an experience of 300 years
Merchant and Personal Banking
Large enterprises and rich individual investors from urban areas
Complete Banking and financial solutions
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