Barclays Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 34365

SWOT analysis of Barclays Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barclays Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barclays Bank to benchmark its business & performance as compared to the competitors and industry. Barclays Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Barclays Bank competitors and elaborates Barclays Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Barclays Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Barclays Bank Brand Analysis
Parent Company

Barclays plc




Banking & Financial Services

Tagline/ Slogan

Fluent in finance; It's our business to know your business


Barclays has an experience of 300 years

Barclays Bank STP

Merchant and Personal Banking

Target Group

Large enterprises and rich individual investors from urban areas


Complete Banking and financial solutions

Barclays Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barclays Bank. Strengths are:

1. Barclays has different Business units like wealth management, retail banking etc contribute to overall growth
2. Barclays was the First Bank to launch website in 1995
3. Large international network with good brand visibility

4. More than 145,000 employees are with the Barclays bank group
5. Sponsor of major sporting events
6. Operations in over 50 countries and around 48 million customers

7. Strong marketing and advertising has boosted the brand's presence. Barclays' most prominent sponsorship was the Premier League football tournament in England


Here are the weaknesses in the Barclays Bank SWOT Analysis:

1.  Need of bailout in UK during recent economic crises

2. Controversies like funding of government in Zimbabwe affected the brand images of Barclays
3. Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image


Following are the Opportunities in Barclays Bank SWOT Analysis:

1.  Growth and expansion opportunities in emerging economies is a huge opportunity for Barclays bank
2.  Earning urban youth looking for investment options

3. Venturing into online banking is a huge untapped area


The threats in the SWOT Analysis of Barclays Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment from other banks can affect market share of Barclays bank

Barclays Bank Competition

Below are the top 10 Barclays Bank competitors:


2.Credit Suisse

3.RBS (Royal Bank of Scotland)

4.Goldman Sachs Group

5.JP Morgan and Chase

6.BNP Paribas


8.Wells Fargo

10.Morgan Stanley


The brandguide table above concludes the Barclays Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barclays Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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