Credit Suisse SWOT Analysis
Credit Suisse is one of the leading brands in the banking & financial services sector. Credit Suisse SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Credit Suisse:
Quick Glance:
Credit Suisse Strengths
- Strong Franchises in core business
- Emphasis on sustainability
- Merger of private banking operations at right time
- Has over 50,000 employees & operations in more than 50 countries
- Credit Suisse is actively involved in sports sponsorships and events
Above are the strengths in the SWOT Analysis of Credit Suisse. The strengths of Credit Suisse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Credit Suisse Weaknesses
- Weak publicity and brand visibility as compared to other major brands
- Low performance in investment banking
These were the weaknesses in the Credit Suisse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Credit Suisse
Credit Suisse Opportunities
- Growing Forex market
- Global Asset management
- Expansion in emerging economies
Above we covered the opportunities in Credit Suisse SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Credit Suisse Threats
- Stringent economic policies world over
- Highlycompetitive environment
The threats in the SWOT Analysis of Credit Suisse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Credit Suisse SWOT analysis.
Continue reading more about the brand/company.
About Credit Suisse
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Credit Suisse Overview | |
|---|---|
| Parent Company |
Credit Suisse group AG |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance |
| USP |
Presence in more than 50 countries |
| Credit Suisse STP | |
| Segmentation |
Merchant and Personal Banking |
| Target Market |
Rural and SME group |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Credit Suisse. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
