Credit Suisse SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Credit Suisse analyses the brand by its strengths, weaknesses, opportunities & threats. In Credit Suisse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Credit Suisse to benchmark its business & performance as compared to the competitors. Credit Suisse is one of the leading brands in the banking & financial services sector.

The article below lists the Credit Suisse SWOT (Strengths, Weaknesses, Opportunities, Threats), top Credit Suisse competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Credit Suisse

Credit Suisse Overview
Parent Company

Credit Suisse group AG

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance

USP

Presence in more than 50 countries

Credit Suisse STP
Segmentation

Merchant and Personal Banking

Target Market

Rural and SME group

Positioning

Complete Banking and financial solutions

SWOT Analysis of Credit Suisse

For Credit Suisse, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Credit Suisse SWOT Analysis:

Credit Suisse Strengths

The strengths of Credit Suisse looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Credit Suisse :

1. Strong Franchises in core business
2. Emphasis on sustainability
3. Merger of private banking operations at right time

4. Has over 50,000 employees & operations in more than 50 countries

5. Credit Suisse is actively involved in sports sponsorships and events

Credit Suisse Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Credit Suisse SWOT Analysis:

1.  Weak publicity and brand visibility as compared to other major brands

2. Low performance in investment banking


Credit Suisse Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Credit Suisse SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management
3. Expansion in emerging economies


Credit Suisse Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Credit Suisse are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Credit Suisse Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Credit Suisse:

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. UBS AG


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Credit Suisse. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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