Credit Suisse SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4675

SWOT Analysis of Credit Suisse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Suisse

Parent Company

Credit Suisse group AG




Banking and finance

Tagline/ Slogan

It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance


Presence in more than 50 countries



Merchant and Personal Banking

Target Group

Rural and SME group


Complete Banking and financial solutions

SWOT Analysis


1. Strong Franchises in core business
2. Emphasis on sustainability
3. Merger of private banking operations at right time

4. Has over 50,000 employees & operations in more than 50 countries

5. Credit Suisse is actively involved in sports sponsorships and events


1.  Weak publicity and brand visibility as compared to other major brands

2. Low performance in investment banking


1.  Growing Forex market
2.  Global Asset management
3. Expansion in emerging economies


1.  Stringent economic policies world over
2.  Highly  competitive environment



1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. UBS AG

The table above concludes the Credit Suisse SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Credit Suisse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: