Credit Suisse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Credit Suisse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Credit Suisse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Credit Suisse to benchmark its business & performance as compared to the competitors and industry. As of 2020, Credit Suisse is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Credit Suisse competitors and includes Credit Suisse target market, segmentation, positioning & Unique Selling Proposition (USP).

Credit Suisse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Credit Suisse Brand Analysis
Parent Company

Credit Suisse group AG




Banking & Financial Services

Tagline/ Slogan

It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance


Presence in more than 50 countries

Credit Suisse STP
Credit Suisse Segmentation

Merchant and Personal Banking

Credit Suisse Target Market

Rural and SME group

Credit Suisse Positioning

Complete Banking and financial solutions

Credit Suisse SWOT Analysis
Credit Suisse Strengths

Below are the Strengths in the SWOT Analysis of Credit Suisse:

1. Strong Franchises in core business
2. Emphasis on sustainability
3. Merger of private banking operations at right time

4. Has over 50,000 employees & operations in more than 50 countries

5. Credit Suisse is actively involved in sports sponsorships and events

Credit Suisse Weaknesses

Here are the weaknesses in the Credit Suisse SWOT Analysis:

1.  Weak publicity and brand visibility as compared to other major brands

2. Low performance in investment banking

Credit Suisse Opportunities

Following are the Opportunities in Credit Suisse SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management
3. Expansion in emerging economies

Credit Suisse Threats

The threats in the SWOT Analysis of Credit Suisse are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Credit Suisse Competition

Below are the top 11 Credit Suisse competitors:

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. UBS AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Credit Suisse. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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