American Express Company SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

American Express Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Express Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

American Express Company is one of the leading brands in the banking & financial services sector. The article below lists the American Express Company SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of American Express Company

For American Express Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

American Express Company Strengths

The strengths of American Express Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of American Express Company :

1.Strong brand name and good financial position of American Express
2.Globally acclaimed and recognised brand
3.American Express is considered one of the safest mode of spending while travelling
4.The company is known for ease of use and is best known for its credit card, charge card, and traveler's cheque businesses
5.Over 60,000 employees work with the company
6.Loyalty programs for customers have boosted the business
7.Strong branding and advertising of American Express through TVCs, online, print media etc

American Express Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Express Company SWOT Analysis:

1.Decline in Traveller’s cheque usage can affect the American Express's business
2.Lacking in debit card services at the point-of-sale

American Express Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Express Company SWOT Analysis:

1.Expansion in other countries can be a huge opportunity for American Express
2.Diversifying portfolios for existing customers
3.Innovative schemes for easier usage and venturing into online payments

American Express Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Express Company are as mentioned:

1.Changing govt regulations and financial crisis like recessions can affect American Express adversely
2.Uncertainity in interchange fee
3.Fierce competition with other companies can reduce American Express's business

Similar to American Express Company


Hence this concludes the American Express Company SWOT analysis.

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About American Express Company

American Express Company Overview
Parent Company

American Express Company


Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding


American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards

American Express Company STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


An essential to be carried along everywhere you go

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to American Express Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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