American Express Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Express Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
American Express Company is one of the leading brands in the banking & financial services sector. The article below lists the American Express Company SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
For American Express Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of American Express Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of American Express Company :
1.Strong brand name and good financial position of American Express
2.Globally acclaimed and recognised brand
3.American Express is considered one of the safest mode of spending while travelling
4.The company is known for ease of use and is best known for its credit card, charge card, and traveler's cheque businesses
5.Over 60,000 employees work with the company
6.Loyalty programs for customers have boosted the business
7.Strong branding and advertising of American Express through TVCs, online, print media etc
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Express Company SWOT Analysis:
1.Decline in Traveller’s cheque usage can affect the American Express's business
2.Lacking in debit card services at the point-of-sale
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Express Company SWOT Analysis:
1.Expansion in other countries can be a huge opportunity for American Express
2.Diversifying portfolios for existing customers
3.Innovative schemes for easier usage and venturing into online payments
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Express Company are as mentioned:
1.Changing govt regulations and financial crisis like recessions can affect American Express adversely
2.Uncertainity in interchange fee
3.Fierce competition with other companies can reduce American Express's business
Similar to American Express Company
Hence this concludes the American Express Company SWOT analysis.
Continue reading more about the brand/company.
|American Express Company Overview|
American Express Company
Consumer Financial Services
Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards
|American Express Company STP|
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An essential to be carried along everywhere you go
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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