American Express Company SWOT Analysis, USP & Competitors

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SWOT Analysis of American Express Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Express Company

Parent Company

American Express Company


Consumer Financial Services


Financial Institutions

Tagline/ Slogan

Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding


American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards

American Express STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An essential to be carried along everywhere you go

American Express SWOT Analysis


1.Strong brand name and good financial position of American Express
2.Globally acclaimed and recognised brand
3.American Express is considered one of the safest mode of spending while travelling
4.The company is known for ease of use and is best known for its credit card, charge card, and traveler's cheque businesses
5.Over 60,000 employees work with the company
6.Loyalty programs for customers have boosted the business
7.Strong branding and advertising of American Express through TVCs, online, print media etc


1.Decline in Traveller’s cheque usage can affect the American Express's business
2.Lacking in debit card services at the point-of-sale


1.Expansion in other countries can be a huge opportunity for American Express
2.Diversifying portfolios for existing customers
3.Innovative schemes for easier usage and venturing into online payments


1.Changing govt regulations and financial crisis like recessions can affect American Express adversely
2.Uncertainity in interchange fee
3.Fierce competition with other companies can reduce American Express's business




The table above concludes the American Express Company SWOT analysis along with its marketing and brand parameters.


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