Published in Banking & Financial Services category by MBA Skool Team
American Express is one of the leading brands in the banking & financial services sector. American Express SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Express:
Strong brand name and good financial position of American Express
Globally acclaimed and recognized brand
American Express is considered one of the safest mode of spending while travelling
The company is known for ease of use and is best known for its credit card, charge card, and traveler's cheque businesses
Over 60,000 employees work with the company
Loyalty programs for customers have boosted the business
Strong branding and advertising of American Express through TVCs, online, print media etc
Above are the strengths in the SWOT Analysis of American Express. The strengths of American Express looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Express Weaknesses
Decline in Traveller’s cheque usage can affect the American Express's business
Lacking in debit card services at the point-of-sale
These were the weaknesses in the American Express SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards
American Express STP
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An essential to be carried along everywhere you go
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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