American Express Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of American Express Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Express Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Express Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, American Express Company is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Express Company competitors and includes American Express Company target market, segmentation, positioning & Unique Selling Proposition (USP).

American Express Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Express Company Brand Analysis
Parent Company

American Express Company


Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding


American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards

American Express Company STP
American Express Company Segmentation

Enterprise and Individuals who are seeking financial help and advice

American Express Company Target Market

Large enteprises and rich individual investors

American Express Company Positioning

An essential to be carried along everywhere you go

American Express Company SWOT Analysis
American Express Company Strengths

Below are the Strengths in the SWOT Analysis of American Express Company:

1.Strong brand name and good financial position of American Express
2.Globally acclaimed and recognised brand
3.American Express is considered one of the safest mode of spending while travelling
4.The company is known for ease of use and is best known for its credit card, charge card, and traveler's cheque businesses
5.Over 60,000 employees work with the company
6.Loyalty programs for customers have boosted the business
7.Strong branding and advertising of American Express through TVCs, online, print media etc

American Express Company Weaknesses

Here are the weaknesses in the American Express Company SWOT Analysis:

1.Decline in Traveller’s cheque usage can affect the American Express's business
2.Lacking in debit card services at the point-of-sale

American Express Company Opportunities

Following are the Opportunities in American Express Company SWOT Analysis:

1.Expansion in other countries can be a huge opportunity for American Express
2.Diversifying portfolios for existing customers
3.Innovative schemes for easier usage and venturing into online payments

American Express Company Threats

The threats in the SWOT Analysis of American Express Company are as mentioned:

1.Changing govt regulations and financial crisis like recessions can affect American Express adversely
2.Uncertainity in interchange fee
3.Fierce competition with other companies can reduce American Express's business

American Express Company Competition

Below are the top 2 American Express Company competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Express Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin