SWOT Analysis of China Construction Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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China Construction Bank Corporation |
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Parent Company |
China Construction Bank (CCB) |
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Category |
Banking |
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Sector |
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Tagline/ Slogan |
Builds Modern Living; Progress with our customers, prosper with the society |
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USP |
It is ranked as China’s second largest and the eighth largest bank in the world by market capitalization |
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China Construction Bank STP |
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Segment |
Enterprise and Individuals who are seeking financial help and advice |
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Target Group |
Large enteprises and rich individual investors |
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Positioning |
Providing prosperity and progress to customers in modern times |
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China Construction Bank SWOT Analysis |
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Strengths |
1.Strong brand name and good financial position 4.One of the leading banks in China as well as Asia |
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Weaknesses |
1.Strong competition from inernational banks 2.Unstable market conditions lead to fluctuating profits |
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Opportunities |
1.Expansion in other countries |
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Threats |
1.Changing govt regulations and financial crisis like recessions |
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China Construction Bank Competition |
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Competitors |
1. BNP Paribas |
The brandguide table above concludes the China Construction Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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