China Construction Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Construction Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In China Construction Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Construction Bank to benchmark its business & performance as compared to the competitors. China Construction Bank is one of the leading brands in the banking & financial services sector.

The article below lists the China Construction Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Construction Bank SWOT Analysis:

SWOT Analysis of China Construction Bank

For China Construction Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Construction Bank Strengths

The strengths of China Construction Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Construction Bank :

1.Strong brand name and good financial position
2.High number of branches across China
3.Extensive facilities and services

4.One of the leading banks in China as well as Asia

China Construction Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Construction Bank SWOT Analysis:

1.Strong competition from inernational banks

2.Unstable market conditions lead to fluctuating profits


China Construction Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Construction Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Expanding Cinese economy

China Construction Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Construction Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies


China Construction Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of China Construction Bank:

1. BNP Paribas
2. Citigroup
3. Bank of America
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

Hence this concludes the China Construction Bank SWOT analysis.

Continue reading more about the brand/company.

About China Construction Bank

China Construction Bank Overview
Parent Company

China Construction Bank (CCB)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Builds Modern Living; Progress with our customers, prosper with the society

USP

It is ranked as China’s second largest and the eighth largest bank in the world by market capitalization

China Construction Bank STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

Providing prosperity and progress to customers in modern times


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to China Construction Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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