China Construction Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Construction Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Construction Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Construction Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Construction Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Construction Bank competitors and includes China Construction Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

China Construction Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Construction Bank Brand Analysis
Parent Company

China Construction Bank (CCB)




Banking & Financial Services

Tagline/ Slogan

Builds Modern Living; Progress with our customers, prosper with the society


It is ranked as China’s second largest and the eighth largest bank in the world by market capitalization

China Construction Bank STP
China Construction Bank Segmentation

Enterprise and Individuals who are seeking financial help and advice

China Construction Bank Target Market

Large enteprises and rich individual investors

China Construction Bank Positioning

Providing prosperity and progress to customers in modern times

China Construction Bank SWOT Analysis
China Construction Bank Strengths

Below are the Strengths in the SWOT Analysis of China Construction Bank:

1.Strong brand name and good financial position
2.High number of branches across China
3.Extensive facilities and services

4.One of the leading banks in China as well as Asia

China Construction Bank Weaknesses

Here are the weaknesses in the China Construction Bank SWOT Analysis:

1.Strong competition from inernational banks

2.Unstable market conditions lead to fluctuating profits

China Construction Bank Opportunities

Following are the Opportunities in China Construction Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Expanding Cinese economy

China Construction Bank Threats

The threats in the SWOT Analysis of China Construction Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies

China Construction Bank Competition

Below are the top 8 China Construction Bank competitors:

1. BNP Paribas
2. Citigroup
3. Bank of America
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Construction Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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