China Construction Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4956

SWOT Analysis of China Construction Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Construction Bank Corporation

Parent Company

China Construction Bank (CCB)




Banking & Financial Services

Tagline/ Slogan

Builds Modern Living; Progress with our customers, prosper with the society


It is ranked as China’s second largest and the eighth largest bank in the world by market capitalization

China Construction Bank STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


Providing prosperity and progress to customers in modern times

China Construction Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Construction Bank :

1.Strong brand name and good financial position
2.High number of branches across China
3.Extensive facilities and services

4.One of the leading banks in China as well as Asia


1.Strong competition from inernational banks

2.Unstable market conditions lead to fluctuating profits


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Expanding Cinese economy


1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies

China Construction Bank Competition


Below are the 8 main China Construction Bank competitors :

1. BNP Paribas
2. Citigroup
3. Bank of America
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the China Construction Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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