Deutsche Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Deutsche Bank covering strengths, weaknesses, opportunities and threats.

Deutsche Bank Strengths

  1. Strong brand name and good financial position
  2. Geographic presence across the world in many countries
  3. R&D is a strength in wealth management
  4. Diverse and wide product portfolio
  5. Has over 102,000 employees
  6. With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world

Above are the strengths in the SWOT Analysis of Deutsche Bank. The strengths of Deutsche Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Deutsche Bank Weaknesses

  1. Intense competition from other leading banks
  2. NPA’s and fluctuating profits
  3. Retail banking is a weakness compared to other banks
  4. Employee non-payment issues

These were the weaknesses in the Deutsche Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Deutsche Bank Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Joint ventures and mergers

Above we covered the opportunities in Deutsche Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Deutsche Bank Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Varying interest rates may affect financial position

The threats in the SWOT Analysis of Deutsche Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Deutsche Bank SWOT analysis.

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About Deutsche Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Deutsche Bank Overview
Parent Company

Deutsche Bank AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

A Passion to Perform

USP

Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans

Deutsche Bank STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

A bank which works with all enthusiasm for giving the best to its customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Deutsche Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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