Deutsche Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Deutsche Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Deutsche Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deutsche Bank competitors and includes Deutsche Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Deutsche Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Deutsche Bank Brand Analysis
Parent Company

Deutsche Bank AG




Banking & Financial Services

Tagline/ Slogan

A Passion to Perform


Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans

Deutsche Bank STP
Deutsche Bank Segmentation

Enterprise and Individuals who are seeking financial help and advice

Deutsche Bank Target Market

Large enteprises and rich individual investors

Deutsche Bank Positioning

A bank which works with all enthusiasm for giving the best to its customers

Deutsche Bank SWOT Analysis
Deutsche Bank Strengths

Below are the Strengths in the SWOT Analysis of Deutsche Bank:

1.Strong brand name and good financial position
2.Geographic presence across the world in many countries
3.R&D is a strength in wealth management
4.Diverse and wide product portfolio
5.Has over 102,000 employees
6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world

Deutsche Bank Weaknesses

Here are the weaknesses in the Deutsche Bank SWOT Analysis:

1.Intense competition from other leading banks
2.NPA’s and fluctuating profits
3.Retail banking is a weakness compared to other banks
4.Employee non-payment issues

Deutsche Bank Opportunities

Following are the Opportunities in Deutsche Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Joint ventures and mergers

Deutsche Bank Threats

The threats in the SWOT Analysis of Deutsche Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Varying interest rates may affect financial position

Deutsche Bank Competition

Below are the top 8 Deutsche Bank competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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