Deutsche Bank SWOT Analysis
Deutsche Bank is one of the leading brands in the banking & financial services sector. Deutsche Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Deutsche Bank:
Quick Glance:
Deutsche Bank Strengths
- Strong brand name and good financial position
- Geographic presence across the world in many countries
- R&D is a strength in wealth management
- Diverse and wide product portfolio
- Has over 102,000 employees
- With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world
Above are the strengths in the SWOT Analysis of Deutsche Bank. The strengths of Deutsche Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Deutsche Bank Weaknesses
- Intense competition from other leading banks
- NPA’s and fluctuating profits
- Retail banking is a weakness compared to other banks
- Employee non-payment issues
These were the weaknesses in the Deutsche Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Deutsche Bank Opportunities
- Expansion in other countries
- Diversifying portfolios for customers
- Joint ventures and mergers
Above we covered the opportunities in Deutsche Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Deutsche Bank Threats
- Changing govt regulations and financial crisis like recessions
- Varying interest rates may affect financial position
The threats in the SWOT Analysis of Deutsche Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Deutsche Bank SWOT analysis.
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About Deutsche Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Deutsche Bank Overview | |
|---|---|
| Parent Company |
Deutsche Bank AG |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
A Passion to Perform |
| USP |
Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans |
| Deutsche Bank STP | |
| Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
| Target Market |
Large enteprises and rich individual investors |
| Positioning |
A bank which works with all enthusiasm for giving the best to its customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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