Deutsche Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Deutsche Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Deutsche Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Bank to benchmark its business & performance as compared to the competitors. Deutsche Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Deutsche Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deutsche Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Deutsche Bank

Deutsche Bank Overview
Parent Company

Deutsche Bank AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

A Passion to Perform

USP

Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans

Deutsche Bank STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

A bank which works with all enthusiasm for giving the best to its customers

SWOT Analysis of Deutsche Bank

For Deutsche Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Deutsche Bank SWOT Analysis:

Deutsche Bank Strengths

The strengths of Deutsche Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Deutsche Bank :

1.Strong brand name and good financial position
2.Geographic presence across the world in many countries
3.R&D is a strength in wealth management
4.Diverse and wide product portfolio
5.Has over 102,000 employees
6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world

Deutsche Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Deutsche Bank SWOT Analysis:

1.Intense competition from other leading banks
2.NPA’s and fluctuating profits
3.Retail banking is a weakness compared to other banks
4.Employee non-payment issues


Deutsche Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Deutsche Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Joint ventures and mergers


Deutsche Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Deutsche Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Varying interest rates may affect financial position

Deutsche Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Deutsche Bank:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Bank of America
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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