Deutsche Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 14464

SWOT analysis of Deutsche Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Bank to benchmark its business & performance as compared to the competitors and industry. Deutsche Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Deutsche Bank competitors and elaborates Deutsche Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Deutsche Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Deutsche Bank Brand Analysis
Parent Company

Deutsche Bank AG




Banking & Financial Services

Tagline/ Slogan

A Passion to Perform


Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans

Deutsche Bank STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A bank which works with all enthusiasm for giving the best to its customers

Deutsche Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Bank. Strengths are:

1.Strong brand name and good financial position
2.Geographic presence across the world in many countries
3.R&D is a strength in wealth management
4.Diverse and wide product portfolio
5.Has over 102,000 employees
6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world


Here are the weaknesses in the Deutsche Bank SWOT Analysis:

1.Intense competition from other leading banks
2.NPA’s and fluctuating profits
3.Retail banking is a weakness compared to other banks
4.Employee non-payment issues


Following are the Opportunities in Deutsche Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Joint ventures and mergers


The threats in the SWOT Analysis of Deutsche Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Varying interest rates may affect financial position

Deutsche Bank Competition

Below are the top 8 Deutsche Bank competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the Deutsche Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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