Goldman Sachs Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Goldman Sachs Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Goldman Sachs Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Goldman Sachs Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Goldman Sachs Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Goldman Sachs Group competitors and includes Goldman Sachs Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Goldman Sachs Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Goldman Sachs Group Brand Analysis
Parent Company

The Goldman Sachs Group, Inc


Investment services


Banking & Financial Services

Tagline/ Slogan

Our client’s interest always comes first


A full-service global investment banking and securities firm

Goldman Sachs Group STP
Goldman Sachs Group Segmentation

Enterprise and Individuals who are seeking financial help and advice

Goldman Sachs Group Target Market

Large enteprises and rich individual investors

Goldman Sachs Group Positioning

An institution which keeps its customers as first priority

Goldman Sachs Group SWOT Analysis
Goldman Sachs Group Strengths

Below are the Strengths in the SWOT Analysis of Goldman Sachs Group:

1.Strong brand name and good financial position
2.Geographically present across various countries
3.Diverse operations and advanced technology
4.R&D is very strong as compared to competitors
5.Has over 35,000 employees globally

Goldman Sachs Group Weaknesses

Here are the weaknesses in the Goldman Sachs Group SWOT Analysis:

1.Legal issues
2.Flutuating markets create variable revenues
3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image
4.Fraud and bribery cases

Goldman Sachs Group Opportunities

Following are the Opportunities in Goldman Sachs Group SWOT Analysis:

1.Expansion in emerging economies
2.Diversifying portfolios for customers
3.Investment banking is growing

Goldman Sachs Group Threats

The threats in the SWOT Analysis of Goldman Sachs Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Variable interest rates
3.Declining stock markets

Goldman Sachs Group Competition

Below are the top 2 Goldman Sachs Group competitors:

1.Morgan Stanley
2.Merrill Lynch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Goldman Sachs Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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