Goldman Sachs Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 16457

SWOT analysis of Goldman Sachs Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Goldman Sachs Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Goldman Sachs Group to benchmark its business & performance as compared to the competitors and industry. Goldman Sachs Group is one of the leading brands in the banking & financial services sector. The table below also lists the top Goldman Sachs Group competitors and elaborates Goldman Sachs Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Goldman Sachs Group SWOT, Competitors, Marketing STP & Brand analysis Table
Goldman Sachs Group Brand Analysis
Parent Company

The Goldman Sachs Group, Inc


Investment services


Banking & Financial Services

Tagline/ Slogan

Our client’s interest always comes first


A full-service global investment banking and securities firm

Goldman Sachs Group STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which keeps its customers as first priority

Goldman Sachs Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Goldman Sachs Group. Strengths are:

1.Strong brand name and good financial position
2.Geographically present across various countries
3.Diverse operations and advanced technology
4.R&D is very strong as compared to competitors
5.Has over 35,000 employees globally


Here are the weaknesses in the Goldman Sachs Group SWOT Analysis:

1.Legal issues
2.Flutuating markets create variable revenues
3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image
4.Fraud and bribery cases


Following are the Opportunities in Goldman Sachs Group SWOT Analysis:

1.Expansion in emerging economies
2.Diversifying portfolios for customers
3.Investment banking is growing


The threats in the SWOT Analysis of Goldman Sachs Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Variable interest rates
3.Declining stock markets

Goldman Sachs Group Competition

Below are the top 2 Goldman Sachs Group competitors:

1.Morgan Stanley
2.Merrill Lynch

The brandguide table above concludes the Goldman Sachs Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Goldman Sachs Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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