Goldman Sachs Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 10630

SWOT Analysis of Goldman Sachs Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goldman Sachs Group

Parent Company

The Goldman Sachs Group, Inc


Investment services


Financial Institutions

Tagline/ Slogan

Our client’s interest always comes first


A full-service global investment banking and securities firm



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which keeps its customers as first priority

SWOT Analysis


1.Strong brand name and good financial position
2.Geographically present across various countries
3.Diverse operations and advanced technology
4.R&D is very strong as compared to competitors
5.Has over 35,000 employees globally


1.Legal issues
2.Flutuating markets create variable revenues
3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image
4.Fraud and bribery cases


1.Expansion in emerging economies
2.Diversifying portfolios for customers
3.Investment banking is growing


1.Changing govt regulations and financial crisis like recessions

2.Variable interest rates
3.Declining stock markets



1.Morgan Stanley
2.Merrill Lynch

The table above concludes the Goldman Sachs Group SWOT analysis along with its marketing and brand parameters.


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