3M SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of 3M analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3M SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3M to benchmark its business & performance as compared to the competitors and industry. As of 2020, 3M is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 3M competitors and includes 3M target market, segmentation, positioning & Unique Selling Proposition (USP).

3M SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
3M Brand Analysis
Parent Company



Manufacturing and Technology



Tagline/ Slogan

Innovative technology for a changing world


Innovation and fast organic growth

3M Segmentation

Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications

3M Target Market

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets

3M Positioning

Creativity and process Innovation in various fields

3M SWOT Analysis
3M Strengths

Below are the Strengths in the SWOT Analysis of 3M:

1. Strong research and development capability with over 80,000 employees worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years

5. Its product reach through retailers and distributors is in nearly 200 countries

6. CSR activities for environmental benefits is a good way to enhance market position

3M Weaknesses

Here are the weaknesses in the 3M SWOT Analysis:

1. Environmental issues and litigations have sometime affected the image

2. Being a market leader, any mistake hurts the brand image world over

3M Opportunities

Following are the Opportunities in 3M SWOT Analysis:

1. Acquisitions to strengthen existing businesses
2. Automotive industry on road to recovery would mean more business

3. More global presence through tie-ups and diversification in businesses can lead to more growth

3M Threats

The threats in the SWOT Analysis of 3M are as mentioned:

1. Unfriendly environmental regulations and strct govt policies can affect position
2. Intense competition can lead to loss of market share
3. Risks associated with conducting business outside the US

3M Competition

Below are the top 9 3M competitors:

1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.

4. CONMED Corporation

5. Honeywell International Inc.

6. ITT Corporation

7. Johnson & Johnson

8. Textron Inc.

9. Tyco International Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3M. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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