3M SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 6375

SWOT Analysis of 3M with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Manufacturing and Technology

Tagline/ Slogan

Innovative technology for a changing world


Innovation and fast organic growth



Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications

Target Group

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets


Creativity and process Innovation in various fields

SWOT Analysis


1. Strong research and development capability with over 80,000 employees worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years

5. Its product reach through retailers and distributors is in nearly 200 countries

6. CSR activities for environmental benefits is a good way to enhance market position


1. Environmental issues and litigations have sometime affected the image

2. Being a market leader, any mistake hurts the brand image world over


1. Acquisitions to strengthen existing businesses
2. Automotive industry on road to recovery would mean more business

3. More global presence through tie-ups and diversification in businesses can lead to more growth


1. Unfriendly environmental regulations and strct govt policies can affect position
2. Intense competition can lead to loss of market share
3. Risks associated with conducting business outside the US



1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.

4. CONMED Corporation

5. Honeywell International Inc.

6. ITT Corporation

7. Johnson & Johnson

8. Textron Inc.

9. Tyco International Ltd.

The table above concludes the 3M SWOT analysis along with its marketing and brand parameters.


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