SWOT analysis of 3M analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3M SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 3M to benchmark its business & performance as compared to the competitors and industry. As of 2020, 3M is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 3M competitors and includes 3M target market, segmentation, positioning & Unique Selling Proposition (USP).
| 3M Brand Analysis | |
|---|---|
| Parent Company |
3M |
| Category |
Manufacturing and Technology |
| Sector | |
| Tagline/ Slogan |
Innovative technology for a changing world |
| USP |
Innovation and fast organic growth |
| 3M STP | |
| 3M Segmentation |
Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications |
| 3M Target Market |
Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets |
| 3M Positioning |
Creativity and process Innovation in various fields |
| 3M SWOT Analysis | |
| 3M Strengths |
Below are the Strengths in the SWOT Analysis of 3M: 1. Strong research and development capability with over 80,000 employees worldwide 5. Its product reach through retailers and distributors is in nearly 200 countries 6. CSR activities for environmental benefits is a good way to enhance market position |
| 3M Weaknesses |
Here are the weaknesses in the 3M SWOT Analysis: 1. Environmental issues and litigations have sometime affected the image 2. Being a market leader, any mistake hurts the brand image world over |
| 3M Opportunities |
Following are the Opportunities in 3M SWOT Analysis: 1. Acquisitions to strengthen existing businesses 3. More global presence through tie-ups and diversification in businesses can lead to more growth |
| 3M Threats |
The threats in the SWOT Analysis of 3M are as mentioned: 1. Unfriendly environmental regulations and strct govt policies can affect position |
| 3M Competition | |
| Competitors |
Below are the top 9 3M competitors: 1. Avery Dennison Corporation 4. CONMED Corporation 5. Honeywell International Inc. 7. Johnson & Johnson 8. Textron Inc. 9. Tyco International Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3M. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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