3M SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 9291
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SWOT Analysis of 3M with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

3M

Parent Company

3M

Category

Manufacturing and Technology

Sector

Conglomerates

Tagline/ Slogan

Innovative technology for a changing world

USP

Innovation and fast organic growth

3M STP

Segment

Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications

Target Group

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets

Positioning

Creativity and process Innovation in various fields

3M SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3M :

1. Strong research and development capability with over 80,000 employees worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years

5. Its product reach through retailers and distributors is in nearly 200 countries

6. CSR activities for environmental benefits is a good way to enhance market position

Weaknesses

1. Environmental issues and litigations have sometime affected the image

2. Being a market leader, any mistake hurts the brand image world over

Opportunities

1. Acquisitions to strengthen existing businesses
2. Automotive industry on road to recovery would mean more business

3. More global presence through tie-ups and diversification in businesses can lead to more growth

Threats

1. Unfriendly environmental regulations and strct govt policies can affect position
2. Intense competition can lead to loss of market share
3. Risks associated with conducting business outside the US

3M Competition

Competitors

Below are the 9 main 3M competitors :

1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.

4. CONMED Corporation

5. Honeywell International Inc.

6. ITT Corporation

7. Johnson & Johnson

8. Textron Inc.

9. Tyco International Ltd.


The brandguide table above concludes the 3M SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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