3M SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 12729

SWOT analysis of 3M analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3M SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3M to benchmark its business & performance as compared to the competitors and industry. 3M is one of the leading brands in the conglomerates sector. The table below also lists the top 3M competitors and elaborates 3M market segmentation, target group, positioning & Unique Selling Proposition (USP).

3M SWOT, Competitors, Marketing STP & Brand analysis Table
3M Brand Analysis
Parent Company



Manufacturing and Technology



Tagline/ Slogan

Innovative technology for a changing world


Innovation and fast organic growth


Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications

Target Group

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets


Creativity and process Innovation in various fields

3M SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3M. Strengths are:

1. Strong research and development capability with over 80,000 employees worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years

5. Its product reach through retailers and distributors is in nearly 200 countries

6. CSR activities for environmental benefits is a good way to enhance market position


Here are the weaknesses in the 3M SWOT Analysis:

1. Environmental issues and litigations have sometime affected the image

2. Being a market leader, any mistake hurts the brand image world over


Following are the Opportunities in 3M SWOT Analysis:

1. Acquisitions to strengthen existing businesses
2. Automotive industry on road to recovery would mean more business

3. More global presence through tie-ups and diversification in businesses can lead to more growth


The threats in the SWOT Analysis of 3M are as mentioned:

1. Unfriendly environmental regulations and strct govt policies can affect position
2. Intense competition can lead to loss of market share
3. Risks associated with conducting business outside the US

3M Competition

Below are the top 9 3M competitors:

1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.

4. CONMED Corporation

5. Honeywell International Inc.

6. ITT Corporation

7. Johnson & Johnson

8. Textron Inc.

9. Tyco International Ltd.

The brandguide table above concludes the 3M SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3M. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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