3M SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 11028

SWOT analysis of 3M analyses the brand/company with its strengths, weaknesses, opportunities & threats. 3M is one of the leading brands in the conglomerates sector. The table below also lists the top 3M competitors and elaborates 3M segmentation, targeting, positioning & USP.

3M SWOT, Competitors, Marketing STP & Brand analysis Table
3M Brand Analysis
Parent Company

3M
Category

Manufacturing and Technology
Sector

Conglomerates
Tagline/ Slogan

Innovative technology for a changing world
USP

Innovation and fast organic growth
3M STP
Segment

Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications
Target Group

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets
Positioning

Creativity and process Innovation in various fields
3M SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3M. Strengths are:

1. Strong research and development capability with over 80,000 employees worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years

5. Its product reach through retailers and distributors is in nearly 200 countries

6. CSR activities for environmental benefits is a good way to enhance market position
Weaknesses

Here are the weaknesses in the 3M SWOT Analysis:

1. Environmental issues and litigations have sometime affected the image

2. Being a market leader, any mistake hurts the brand image world over
Opportunities

Following are the Opportunities in 3M SWOT Analysis:

1. Acquisitions to strengthen existing businesses
2. Automotive industry on road to recovery would mean more business

3. More global presence through tie-ups and diversification in businesses can lead to more growth
Threats

The threats in the SWOT Analysis of 3M are as mentioned:

1. Unfriendly environmental regulations and strct govt policies can affect position
2. Intense competition can lead to loss of market share
3. Risks associated with conducting business outside the US
3M Competition
Competitors

Below are the top 9 3M competitors:

1. Avery Dennison Corporation
2. Balchem Corporation
3. Cardinal Health, Inc.

4. CONMED Corporation

5. Honeywell International Inc.

6. ITT Corporation

7. Johnson & Johnson

8. Textron Inc.

9. Tyco International Ltd.

The brandguide table above concludes the 3M SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3M. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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