3M SWOT Analysis

Published in Conglomerates category by MBA Skool Team

Here is a detailed SWOT analysis of 3M covering strengths, weaknesses, opportunities and threats.

Strengths

  1. Strong research and development capability with over 80,000 employees worldwide
  2. Diversified business with over 55000 products in its portfolio
  3. It has operations in over 65 countries and commands a strong brand name
  4. Robust cash position and financially improving performance over the years
  5. Its product reach through retailers and distributors is in nearly 200 countries
  6. CSR activities for environmental benefits is a good way to enhance market position

Above are the strengths in the SWOT Analysis of 3M. The strengths of 3M looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Weaknesses

  1. Environmental issues and litigations have sometime affected the image
  2. Being a market leader, any mistake hurts the brand image world over

These were the weaknesses in the 3M SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Opportunities

  1. Acquisitions to strengthen existing businesses
  2. Automotive industry on road to recovery would mean more business
  3. More global presence through tie-ups and diversification in businesses can lead to more growth

Above we covered the opportunities in 3M SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Threats

  1. Unfriendly environmental regulations and strct govt policies can affect position
  2. Intense competition can lead to loss of market share
  3. Risks associated with conducting business outside the US

The threats in the SWOT Analysis of 3M are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 3M SWOT analysis.

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About 3M

The table below gives the brand overview along with its target market, segmentation, positioning & USP

3M Overview
Parent Company

3M

Category

Manufacturing and Technology

Sector

Conglomerates

Tagline/ Slogan

Innovative technology for a changing world

USP

Innovation and fast organic growth

3M STP
Segmentation

Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications

Target Market

Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets

Positioning

Creativity and process Innovation in various fields


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to 3M. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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