Published in Consumer Electronics category by MBA Skool Team
Nintendo is one of the leading brands in the consumer electronics sector. Nintendo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nintendo:
Nintendo is an established brand in video games which gives it a great competitive advantage
The basic strategy of ‘Gaming Population Expansion’ to provide a wider customer base in future
Nintendo has a strong brand reputation and recognition unlike some of the new mobile gaming companies
The company has a unique and innovative product offerings with latest games
Geographical diversification has reduced the business risk of the company
Innovative and simple game-play using a mixed of motion sensitivity and aiming device was pioneered by Nintendo
Affordable gaming options for people of a variety of economic classes makes it popular
Nintendo company has more than 5000 employees and a revenue of more than $15 billion annually
Nintendo Switch Online (NSO) provides users gaming on cloud with a great experience
Above are the strengths in the SWOT Analysis of Nintendo. The strengths of Nintendo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High dependence on few gaming titles unlike a few leading competitors
Nintendo brand hasn't established itself in the emerging economies
Limitations of enforcing intellectual property rights in some regions has led to growth of counterfeit products
These were the weaknesses in the Nintendo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Now you're playing with power; Wii would like to play; Take a look inside
Motion sensing technology and simple controller design to appeal to the inexperienced console gamers.
Activity oriented gaming consoles and handheld mobile gaming devices
Urban kids and families from the upper middle class
Social and active entertainment that brings the whole family together and supports movement and exercise.
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