Nintendo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nintendo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nintendo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nintendo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nintendo is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nintendo competitors and includes Nintendo target market, segmentation, positioning & Unique Selling Proposition (USP).

Nintendo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nintendo Brand Analysis
Parent Company

Nintendo Company Limited


Gaming Consoles


Consumer Electronics

Tagline/ Slogan

Now you're playing with power; Wii would like to play; Take a look inside


Motion sensing technology and simple controller design to appeal to the inexperienced console gamers.

Nintendo STP
Nintendo Segmentation

Activity oriented gaming consoles  and handheld mobile gaming devices

Nintendo Target Market

Urban kids and families from the upper middle class

Nintendo Positioning

Social and active entertainment that brings the whole family together and supports movement and exercise.

Nintendo SWOT Analysis
Nintendo Strengths

Below are the Strengths in the SWOT Analysis of Nintendo:

1. Established brand gives a competitiveadvantage

2. The basic strategy of ‘Gaming Population Expansion’ to provide a wider customer base in future.

3. Brand reputation and recognition – Unlike its primary competitors Nintendo is synonymous with gaming

4. Unique and innovative product offerings with latest games

5. Geographical diversification reduces the business risk

6. Innovative and simple game-play using a mixed of motion sensitivity and aiming device.

7. Affordable gaming for people of a variety of economic classes.

Nintendo Weaknesses

Here are the weaknesses in the Nintendo SWOT Analysis:

1. High dependence on few gaming titles unlike a few leading competitors

2. Brand hasn't established itself in the emerging economies

3. Limitations of enforcing intellectual property rights in some regions has led to growth of counterfeit products

Nintendo Opportunities

Following are the Opportunities in Nintendo SWOT Analysis:

1. Expansion of digital business by offering downloadable paid add-on content and digital distribution of packaged software

2. Increasing focus on third party softwaredevelopment will benefit Nintendo due to its relatively simple technology and low development costs

3. Expanding demographics of gaming consumers

4. Technological innovations set to improve gaming experience

5. Enhanced Wi-Fi capabilities can help make inroads in the online gaming sphere

6. Significant R&D capabilities can be employed to diversify in to related fields

Nintendo Threats

The threats in the SWOT Analysis of Nintendo are as mentioned:

1. High threat of substitutes - The growing trend of Online and Mobile gaming can prove to be a threat to both, the handheld and console gaming

2. Changing Industry Environment

3. Lack of diversification outside the video games design field

4. High proportion of overseas sales has exposed the company to risks relating to fluctuation in foreign exchange rates.

Nintendo Competition

Below are the top 2 Nintendo competitors:

1. Sony Playstation

2. Microsoft Xbox

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nintendo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin