Published in Consumer Electronics category by MBA Skool Team
Olympus is one of the leading brands in the consumer electronics sector. Olympus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olympus:
Strength of Olympus is its core competence is Opto-Digital Technology
Olympus has a very diversified business ( present in a number of industries and markets)
Brand name has fair recognition globally
Global pioneers in imaging business
Olympus has good brand visibility and marketing through print ads, TVCs, online ads etc
Nearly 40,000 people are employed
Apart from digital cameras, Olympus offers medical equipment, precision machines & other electronics
Above are the strengths in the SWOT Analysis of Olympus. The strengths of Olympus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Olympus
The brand image was hurt due to alleged accounting scandals and other legal issues
These were the weaknesses in the Olympus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
High end quality SLR cameras, ophthalmic lenses and optical products for consumers
Urban upper & middle class individuals
Olympus offers innovative products & cameras for its customers
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