Olympus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Olympus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Olympus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olympus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Olympus is one of the leading brands in the consumer electronics sector.

The article below lists the Olympus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Olympus SWOT Analysis:

SWOT Analysis of Olympus

For Olympus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Olympus Strengths

The strengths of Olympus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olympus :

1. Strength of Olympus is its core competence is Opto-Digital Technology
2. Olympus has a very diversified business ( present in a number of industries and markets)
3. Brand name has fair recognition globally
4. Global pioneers in imaging business

5. Olympus has good brand visibility and marketing through print ads, TVCs, online ads etc

6. Nearly 40,000 people are employed

7. Apart from digital cameras, Olympus offers medical equipment, precision machines & other electronics

Olympus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olympus SWOT Analysis:

1. Intense competition means limited market share growth for Olympus

2. The brand image was hurt due to alleged accounting scandals and other legal issues

Olympus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olympus SWOT Analysis:

1. Growing customer spending on various digital camera equipment can benefit Olympus
2. Expanding presence in the global market
3. More growth potential in the high-end point-and-shoot and interchangeable lens camera sectors

Olympus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olympus are as mentioned:

1. Having sole supplier of raw materials could be a threat
2. Reducing ability to spend on R&D due to lowering sales
3. Economic crisis and fluctuating currency can affect the margins

4. Emergence of camera phones can decline the sale of Olympus cameras

Olympus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Olympus:

1. Canon

2. Casio

3. Kodak

4. Sony

5. Pentax

6. Panasonic

7. Fujifilm

8. Nikon

9. Samsung

10. HP Hewlett-Packard

Hence this concludes the Olympus SWOT analysis.

Continue reading more about the brand/company.

About Olympus

Olympus Overview
Parent Company

Olympus Corporation


Camera & Optics


Consumer Electronics

Tagline/ Slogan

Your Vision, Our Future


Olympus are pioneers in imaging business

Olympus STP

High end quality SLR cameras, ophthalmic lenses and optical products for consumers

Target Market

Urban upper & middle class individuals


Olympus offers innovative products & cameras for its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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