Olympus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Olympus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olympus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olympus to benchmark its business & performance as compared to the competitors and industry. As of 2020, Olympus is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olympus competitors and includes Olympus target market, segmentation, positioning & Unique Selling Proposition (USP).

Olympus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Olympus Brand Analysis
Parent Company

Olympus Corporation

Category

Camera & Optics

Sector

Consumer Electronics

Tagline/ Slogan

Your Vision, Our Future

USP

Olympus are pioneers in imaging business

Olympus STP
Olympus Segmentation

High end quality SLR cameras, ophthalmic lenses and optical products for consumers

Olympus Target Market

Urban upper & middle class individuals

Olympus Positioning

Olympus offers innovative products & cameras for its customers

Olympus SWOT Analysis
Olympus Strengths

Below are the Strengths in the SWOT Analysis of Olympus:

1. Strength of Olympus is its core competence is Opto-Digital Technology
2. Olympus has a very diversified business ( present in a number of industries and markets)
3. Brand name has fair recognition globally
4. Global pioneers in imaging business

5. Olympus has good brand visibility and marketing through print ads, TVCs, online ads etc

6. Nearly 40,000 people are employed

7. Apart from digital cameras, Olympus offers medical equipment, precision machines & other electronics

Olympus Weaknesses

Here are the weaknesses in the Olympus SWOT Analysis:

1. Intense competition means limited market share growth for Olympus

2. The brand image was hurt due to alleged accounting scandals and other legal issues

Olympus Opportunities

Following are the Opportunities in Olympus SWOT Analysis:

1. Growing customer spending on various digital camera equipment can benefit Olympus
2. Expanding presence in the global market
3. More growth potential in the high-end point-and-shoot and interchangeable lens camera sectors

Olympus Threats

The threats in the SWOT Analysis of Olympus are as mentioned:

1. Having sole supplier of raw materials could be a threat
2. Reducing ability to spend on R&D due to lowering sales
3. Economic crisis and fluctuating currency can affect the margins

4. Emergence of camera phones can decline the sale of Olympus cameras

Olympus Competition
Competitors

Below are the top 10 Olympus competitors:

1. Canon

2. Casio

3. Kodak

4. Sony

5. Pentax

6. Panasonic

7. Fujifilm

8. Nikon

9. Samsung

10. HP Hewlett-Packard

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olympus. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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