Olympus SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Olympus is one of the leading brands in the consumer electronics sector. Olympus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olympus:

Olympus Strengths

  1. Strength of Olympus is its core competence is Opto-Digital Technology
  2. Olympus has a very diversified business ( present in a number of industries and markets)
  3. Brand name has fair recognition globally
  4. Global pioneers in imaging business
  5. Olympus has good brand visibility and marketing through print ads, TVCs, online ads etc
  6. Nearly 40,000 people are employed
  7. Apart from digital cameras, Olympus offers medical equipment, precision machines & other electronics

Above are the strengths in the SWOT Analysis of Olympus. The strengths of Olympus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olympus Weaknesses

  1. Intense competition means limited market share growth for Olympus
  2. The brand image was hurt due to alleged accounting scandals and other legal issues

These were the weaknesses in the Olympus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Olympus Opportunities

  1. Growing customer spending on various digital camera equipment can benefit Olympus
  2. Expanding presence in the global market
  3. More growth potential in the high-end point-and-shoot and interchangeable lens camera sectors

Above we covered the opportunities in Olympus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Olympus Threats

  1. Having sole supplier of raw materials could be a threat
  2. Reducing ability to spend on R&D due to lowering sales
  3. Economic crisis and fluctuating currency can affect the margins
  4. Emergence of camera phones can decline the sale of Olympus cameras

The threats in the SWOT Analysis of Olympus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Olympus SWOT analysis.

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About Olympus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olympus Overview
Parent Company

Olympus Corporation


Camera & Optics


Consumer Electronics

Tagline/ Slogan

Your Vision, Our Future


Olympus are pioneers in imaging business

Olympus STP

High end quality SLR cameras, ophthalmic lenses and optical products for consumers

Target Market

Urban upper & middle class individuals


Olympus offers innovative products & cameras for its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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