Exxon Mobil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Exxon Mobil analyses the brand by its strengths, weaknesses, opportunities & threats. In Exxon Mobil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exxon Mobil to benchmark its business & performance as compared to the competitors. Exxon Mobil is one of the leading brands in the energy & power sector.

The table below lists the Exxon Mobil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Exxon Mobil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Exxon Mobil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Exxon Mobil Brand Analysis
Parent CompanyExxon Mobil

Oil & Gas


Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy


One of the six world's "supermajor"

Exxon Mobil STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing the best energy solutions to the world

SWOT Analysis of Exxon Mobil
Exxon Mobil Strengths

Below are the Strengths in the SWOT Analysis of Exxon Mobil:

1.One of the strongest brands being one of the top companies of the world
2.R&D and diverse operations
3.Growing financial performance
4.Has over 83,000 employees
5.37 oil refineries in 21 countries

Exxon Mobil Weaknesses

Here are the weaknesses in the Exxon Mobil SWOT Analysis:

1.Employee management across the world
2.Legal issues and human rights issues
3.Environmental hazards and oil spills
3.Frauds and cases of bribery in global operations

Exxon Mobil Opportunities

Following are the Opportunities in Exxon Mobil SWOT Analysis:

1.Increasing demand for LPG
2.High investments
3.Increasing prices of fuels across the world

Exxon Mobil Threats

The threats in the SWOT Analysis of Exxon Mobil are as mentioned:

1.Government regulations
2.High Competition

Exxon Mobil Competition
Exxon Mobil Competitors

Below are the top 5 competitors of Exxon Mobil:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exxon Mobil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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