Exxon Mobil SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Exxon Mobil is one of the leading brands in the energy & power sector. Exxon Mobil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Exxon Mobil:

Exxon Mobil Strengths

  1. One of the strongest brands being one of the top companies of the world
  2. R&D and diverse operations
  3. Growing financial performance
  4. Has over 83,000 employees
  5. 37 oil refineries in 21 countries

Above are the strengths in the SWOT Analysis of Exxon Mobil. The strengths of Exxon Mobil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Exxon Mobil Weaknesses

  1. Employee management across the world
  2. Legal issues and human rights issues
  3. Environmental hazards and oil spills
  4. Frauds and cases of bribery in global operations

These were the weaknesses in the Exxon Mobil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Exxon Mobil Opportunities

  1. Increasing demand for LPG
  2. High investments
  3. Increasing prices of fuels across the world

Above we covered the opportunities in Exxon Mobil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Exxon Mobil Threats

  1. Government regulations
  2. High Competition

The threats in the SWOT Analysis of Exxon Mobil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Exxon Mobil SWOT analysis.

Continue reading more about the brand/company.

About Exxon Mobil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Exxon Mobil Overview
Parent CompanyExxon Mobil

Oil & Gas


Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy


One of the six world's "supermajor"

Exxon Mobil STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing the best energy solutions to the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Exxon Mobil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin