Exxon Mobil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Exxon Mobil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Exxon Mobil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exxon Mobil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Exxon Mobil is one of the leading brands in the energy & power sector.

The article below lists the Exxon Mobil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Exxon Mobil SWOT Analysis:

SWOT Analysis of Exxon Mobil

For Exxon Mobil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Exxon Mobil Strengths

The strengths of Exxon Mobil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Exxon Mobil :

1.One of the strongest brands being one of the top companies of the world
2.R&D and diverse operations
3.Growing financial performance
4.Has over 83,000 employees
5.37 oil refineries in 21 countries

Exxon Mobil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Exxon Mobil SWOT Analysis:

1.Employee management across the world
2.Legal issues and human rights issues
3.Environmental hazards and oil spills
3.Frauds and cases of bribery in global operations

Exxon Mobil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Exxon Mobil SWOT Analysis:

1.Increasing demand for LPG
2.High investments
3.Increasing prices of fuels across the world

Exxon Mobil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Exxon Mobil are as mentioned:

1.Government regulations
2.High Competition

Exxon Mobil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Exxon Mobil:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

Hence this concludes the Exxon Mobil SWOT analysis.

Continue reading more about the brand/company.

About Exxon Mobil

Exxon Mobil Overview
Parent CompanyExxon Mobil

Oil & Gas


Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy


One of the six world's "supermajor"

Exxon Mobil STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing the best energy solutions to the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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