ExxonMobil SWOT Analysis
ExxonMobil is one of the leading brands in the energy & power sector. ExxonMobil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ExxonMobil:
Quick Glance:
ExxonMobil Strengths
- One of the strongest brands being one of the top companies of the world
- R&D and diverse operations
- Growing financial performance
- Has over 83,000 employees
- 37 oil refineries in 21 countries
Above are the strengths in the SWOT Analysis of ExxonMobil. The strengths of ExxonMobil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ExxonMobil Weaknesses
- Employee management across the world
- Legal issues and human rights issues
- Environmental hazards and oil spills
- Frauds and cases of bribery in global operations
These were the weaknesses in the ExxonMobil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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ExxonMobil Opportunities
- Increasing demand for LPG
- High investments
- Increasing prices of fuels across the world
Above we covered the opportunities in ExxonMobil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ExxonMobil Threats
- Government regulations
- High Competition
The threats in the SWOT Analysis of ExxonMobil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ExxonMobil SWOT analysis.
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About ExxonMobil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ExxonMobil Overview | |
|---|---|
| Parent Company | ExxonMobil |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy |
| USP |
One of the six world's "supermajor" |
| ExxonMobil STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
Providing the best energy solutions to the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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