Exxon Mobil SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 18576

SWOT analysis of Exxon Mobil analyses the brand/company with its strengths, weaknesses, opportunities & threats. Exxon Mobil is one of the leading brands in the energy & power sector. The table below also lists the top Exxon Mobil competitors and elaborates Exxon Mobil segmentation, targeting, positioning & USP.

Exxon Mobil

Parent CompanyExxon Mobil

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy

USP

One of the six world's "supermajor"

Exxon Mobil STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Providing the best energy solutions to the world

Exxon Mobil SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exxon Mobil. Strengths are:

1.One of the strongest brands being one of the top companies of the world
2.R&D and diverse operations
3.Growing financial performance
4.Has over 83,000 employees
5.37 oil refineries in 21 countries

Weaknesses

Here are the weaknesses in the Exxon Mobil SWOT Analysis:

1.Employee management across the world
2.Legal issues and human rights issues
3.Environmental hazards and oil spills
3.Frauds and cases of bribery in global operations

Opportunities

Following are the Opportunities in Exxon Mobil SWOT Analysis:

1.Increasing demand for LPG
2.High investments
3.Increasing prices of fuels across the world

Threats

The threats in the SWOT Analysis of Exxon Mobil are as mentioned:

1.Government regulations
2.High Competition

Exxon Mobil Competition

Competitors

Below are the top 5 Exxon Mobil competitors:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

The brandguide table above concludes the Exxon Mobil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Exxon Mobil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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