Exxon Mobil SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 18844

SWOT analysis of Exxon Mobil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Exxon Mobil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exxon Mobil to benchmark its business & performance as compared to the competitors and industry. Exxon Mobil is one of the leading brands in the energy & power sector. The table below also lists the top Exxon Mobil competitors and elaborates Exxon Mobil market segmentation, target group, positioning & Unique Selling Proposition (USP).

Exxon Mobil SWOT, Competitors, Marketing STP & Brand analysis Table
Exxon Mobil Brand Analysis
Parent CompanyExxon Mobil

Oil & Gas


Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy


One of the six world's "supermajor"

Exxon Mobil STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing the best energy solutions to the world

Exxon Mobil SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exxon Mobil. Strengths are:

1.One of the strongest brands being one of the top companies of the world
2.R&D and diverse operations
3.Growing financial performance
4.Has over 83,000 employees
5.37 oil refineries in 21 countries


Here are the weaknesses in the Exxon Mobil SWOT Analysis:

1.Employee management across the world
2.Legal issues and human rights issues
3.Environmental hazards and oil spills
3.Frauds and cases of bribery in global operations


Following are the Opportunities in Exxon Mobil SWOT Analysis:

1.Increasing demand for LPG
2.High investments
3.Increasing prices of fuels across the world


The threats in the SWOT Analysis of Exxon Mobil are as mentioned:

1.Government regulations
2.High Competition

Exxon Mobil Competition

Below are the top 5 Exxon Mobil competitors:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

The brandguide table above concludes the Exxon Mobil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exxon Mobil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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