Petrobras SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Petrobras SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Petrobras, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petrobras to benchmark its business & performance as compared to the competitors, and make strategic improvements. Petrobras is one of the leading brands in the energy & power sector.

The article below lists the Petrobras SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Petrobras SWOT Analysis:

SWOT Analysis of Petrobras

For Petrobras, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Petrobras Strengths

The strengths of Petrobras looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Petrobras :

1.Brazil's semi public energy company
2.Strong presence in Mexico
3.World leader in development of advanced technology from deep-water and ultra-deep water oil production
4.Has over 80,000 employees
5.Largest company in South America by market value

Petrobras Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Petrobras SWOT Analysis:

1.Overdependence on Brazil
2.Accident on the P-36 platform
3.Strained relation between Petrobras and Bolivia after army takeover controversy

Petrobras Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Petrobras SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Petrobras Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Petrobras are as mentioned:

1.Government regulations
2.High Competition
3.Political instability

Petrobras Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Petrobras:

1. Pemex

2. Repsol

Hence this concludes the Petrobras SWOT analysis.

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About Petrobras

Petrobras Overview
Parent CompanyPetrobras

Oil & Gas


Energy & Power

Tagline/ Slogan

The challenge is our energy


Petrobras is the largest company in Latin America by market capitalization and revenue

Petrobras STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Delivering the best despite all challenges

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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