Petrobras SWOT Analysis
Petrobras is one of the leading brands in the energy & power sector. Petrobras SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petrobras:
Quick Glance:
Petrobras Strengths
- Brazil's semi public energy company
- Strong presence in Mexico
- World leader in development of advanced technology from deep-water and ultra-deep water oil production
- Has over 80,000 employees
- Largest company in South America by market value
Above are the strengths in the SWOT Analysis of Petrobras. The strengths of Petrobras looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Petrobras Weaknesses
- Overdependence on Brazil
- Accident on the P-36 platform
- Strained relation between Petrobras and Bolivia after army takeover controversy
These were the weaknesses in the Petrobras SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Petrobras Opportunities
- Increasing fuel/oil prices
- Increasing natural gas market
- More oil well discoveries
- Expand export market
Above we covered the opportunities in Petrobras SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Petrobras Threats
- Government regulations
- High Competition
- Political instability
The threats in the SWOT Analysis of Petrobras are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Petrobras SWOT analysis.
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About Petrobras
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Petrobras Overview | |
|---|---|
| Parent Company | Petrobras |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
The challenge is our energy |
| USP |
Petrobras is the largest company in Latin America by market capitalization and revenue |
| Petrobras STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
Delivering the best despite all challenges |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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