Petrobras SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Petrobras analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Petrobras SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petrobras to benchmark its business & performance as compared to the competitors and industry. Petrobras is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Petrobras competitors and includes Petrobras target market, segmentation, positioning & Unique Selling Proposition (USP).

Petrobras SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Petrobras Brand Analysis
Parent CompanyPetrobras

Oil & Gas


Energy & Power

Tagline/ Slogan

The challenge is our energy


Petrobras is the largest company in Latin America by market capitalization and revenue

Petrobras STP
Petrobras Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Petrobras Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Petrobras Positioning

Delivering the best despite all challenges

Petrobras SWOT Analysis
Petrobras Strengths

Below are the Strengths in the SWOT Analysis of Petrobras:

1.Brazil's semi public energy company
2.Strong presence in Mexico
3.World leader in development of advanced technology from deep-water and ultra-deep water oil production
4.Has over 80,000 employees
5.Largest company in South America by market value

Petrobras Weaknesses

Here are the weaknesses in the Petrobras SWOT Analysis:

1.Overdependence on Brazil
2.Accident on the P-36 platform
3.Strained relation between Petrobras and Bolivia after army takeover controversy

Petrobras Opportunities

Following are the Opportunities in Petrobras SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Petrobras Threats

The threats in the SWOT Analysis of Petrobras are as mentioned:

1.Government regulations
2.High Competition
3.Political instability

Petrobras Competition

Below are the top 2 Petrobras competitors:

1. Pemex

2. Repsol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Petrobras. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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