PetroChina SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

PetroChina SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PetroChina, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PetroChina to benchmark its business & performance as compared to the competitors, and make strategic improvements. PetroChina is one of the leading brands in the energy & power sector.

The article below lists the PetroChina SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PetroChina SWOT Analysis:

SWOT Analysis of PetroChina

For PetroChina, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PetroChina Strengths

The strengths of PetroChina looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PetroChina :

1.Controlled by China National Petroleum Corp
2.Strong name in China
3.Huge operations as it is the biggest producer in China
4.First Chinese company to touch the trillion dollar market capitalisation
5.Has over 540,000 employees

PetroChina Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PetroChina SWOT Analysis:

1.Cost of environmental hazards and chemical spill
2.Declining operations in China
3.Operating loss
4.Its western gas to east pipeline project controversy


PetroChina Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PetroChina SWOT Analysis:

1.Increasing demand in China
2.Exploring markets outside China

PetroChina Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PetroChina are as mentioned:

1.Government regulations
2.High Competition
3.Environmental laws


PetroChina Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of PetroChina:

1. Sinopec

2. CNPC

Hence this concludes the PetroChina SWOT analysis.

Continue reading more about the brand/company.

About PetroChina

PetroChina Overview
Parent CompanyPetroChina
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Harmony between the development of energy and the environment

USP

China's biggest oil producer and Subsidiary of China National Petroleum Corporation

PetroChina STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Largest oil producer in china


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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