ABB Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ABB Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ABB Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABB Ltd to benchmark its business & performance as compared to the competitors and industry. As of 2020, ABB Ltd is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ABB Ltd competitors and includes ABB Ltd target market, segmentation, positioning & Unique Selling Proposition (USP).

ABB Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ABB Ltd Brand Analysis
Parent Company

ABB Group

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Power and productivity for a better world

USP

It helps customers to use electrical power effectively and to increase industrial productivity in a sustainable way

ABB Ltd STP
ABB Ltd Segmentation

Power Products, Power Systems, Discrete Automation and Motion,Low Voltage Products and Process Automation

ABB Ltd Target Market

Major public utilities, largest industrial and resources organisations

ABB Ltd Positioning

ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact

ABB Ltd SWOT Analysis
ABB Ltd Strengths

Below are the Strengths in the SWOT Analysis of ABB Ltd:

1. Huge installed customer base with long term contracts
2. Superior brand value has helped it in cross selling and gave a lot of aftermarket sale opportunities

3. ABB has resources all over the world and is geographically well spread

4. Significant portion of its revenue is from emerging markets which have a increasing demand for infrastructure

5. Well known for manufacturing  consistent top quality products around the globe

ABB Ltd Weaknesses

Here are the weaknesses in the ABB Ltd SWOT Analysis:

1.The management has a history of overpaying for acquisitions and not delivering synergies on previous deals

2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit

ABB Ltd Opportunities

Following are the Opportunities in ABB Ltd SWOT Analysis:

1.Government  initiatives  in the infrastructure space will  augment  overall demand  for power industry

2. It is financially strong with huge cash flows which will help in acquisitions, buybacks and dividends
3. Increase in demand for smart grids increase demand for any companies that manufacture, supply or build smart grid infrastructure

4. Additional regulation will increase the demand for companies in the environmental services industry

ABB Ltd Threats

The threats in the SWOT Analysis of ABB Ltd are as mentioned:

1.A bad outlook of the economy will affect the cash flows and growth of the economy
2. Governments are under pressure for cutting down the costs, which may slow down replacement sales and put overall sales at risk

ABB Ltd Competition
Competitors

Below are the top 4 ABB Ltd competitors:

1.Siemens
2.Schneider Electric
3.Eaton

4. Emerson Electric


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ABB Ltd. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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