ABB Ltd SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ABB Ltd, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ABB Ltd to benchmark its business & performance as compared to the competitors, and make strategic improvements. ABB Ltd is one of the leading brands in the energy & power sector.
The article below lists the ABB Ltd SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ABB Ltd SWOT Analysis:
In this article:
For ABB Ltd, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of ABB Ltd looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ABB Ltd :
1. Huge installed customer base with long term contracts
2. Superior brand value has helped it in cross selling and gave a lot of aftermarket sale opportunities
3. ABB has resources all over the world and is geographically well spread
4. Significant portion of its revenue is from emerging markets which have a increasing demand for infrastructure
5. Well known for manufacturing consistent top quality products around the globe
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ABB Ltd SWOT Analysis:
1.The management has a history of overpaying for acquisitions and not delivering synergies on previous deals
2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ABB Ltd SWOT Analysis:
1.Government initiatives in the infrastructure space will augment overall demand for power industry
2. It is financially strong with huge cash flows which will help in acquisitions, buybacks and dividends
3. Increase in demand for smart grids increase demand for any companies that manufacture, supply or build smart grid infrastructure
4. Additional regulation will increase the demand for companies in the environmental services industry
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ABB Ltd are as mentioned:
1.A bad outlook of the economy will affect the cash flows and growth of the economy
2. Governments are under pressure for cutting down the costs, which may slow down replacement sales and put overall sales at risk
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of ABB Ltd:
Hence this concludes the ABB Ltd SWOT analysis.
Continue reading more about the brand/company.
|ABB Ltd Overview|
Power and productivity for a better world
It helps customers to use electrical power effectively and to increase industrial productivity in a sustainable way
|ABB Ltd STP|
Power Products, Power Systems, Discrete Automation and Motion,Low Voltage Products and Process Automation
Major public utilities, largest industrial and resources organisations
ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to ABB Ltd. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us