Meswak SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7116

SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. Meswak is one of the leading brands in the FMCG sector. The table below also lists the top Meswak competitors and elaborates Meswak segmentation, targeting, positioning & USP.


Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Complete natural oral care; Complete protection to teeth


Provides protection against all forms of tooth decay

Meswak STP


Herbal, white toothpaste

Target Group

Urban and especially rural population


A product containing Indian ingredients providing complete protection from oral problems

Meswak SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meswak. Strengths are:

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market


Here are the weaknesses in the Meswak SWOT Analysis:

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base


Following are the Opportunities in Meswak SWOT Analysis:

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion


The threats in the SWOT Analysis of Meswak are as mentioned:

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competition


Below are the top 3 Meswak competitors:

2.Close Up

The brandguide table above concludes the Meswak SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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