SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors and industry. As of 2020, Meswak is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meswak competitors and includes Meswak target market, segmentation, positioning & Unique Selling Proposition (USP).
| Meswak Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Complete natural oral care; Complete protection to teeth |
| USP |
Provides protection against all forms of tooth decay |
| Meswak STP | |
| Meswak Segmentation |
Herbal, white toothpaste |
| Meswak Target Market |
Urban and especially rural population |
| Meswak Positioning |
A product containing Indian ingredients providing complete protection from oral problems |
| Meswak SWOT Analysis | |
| Meswak Strengths |
Below are the Strengths in the SWOT Analysis of Meswak: 1. Made from the rare herb of the famous ‘Toothbrush Tree’ |
| Meswak Weaknesses |
Here are the weaknesses in the Meswak SWOT Analysis: 1. Toothpaste brands are overshadowed by Colgate |
| Meswak Opportunities |
Following are the Opportunities in Meswak SWOT Analysis: 1. Export potential |
| Meswak Threats |
The threats in the SWOT Analysis of Meswak are as mentioned: 1. Lack of brand loyalty of customers |
| Meswak Competition | |
| Competitors |
Below are the top 3 Meswak competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
