Meswak SWOT Analysis, Competitors & USP

Meswak

Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Complete natural oral care; Complete protection to teeth

USP

Provides protection against all forms of tooth decay

Meswak STP

Segment

Herbal, white toothpaste

Target Group

Urban and especially rural population

Positioning

A product containing Indian ingredients providing complete protection from oral problems

Meswak SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meswak. Strengths are:

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market

Weaknesses

Here are the weaknesses of Meswak :

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base

Opportunities

Following are the Opportunities of Meswak :

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion

Threats

The threats of Meswak are as mentioned :

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competition

Competitors

Below are the 3 main Meswak competitors :

1.Colgate
2.Close Up
3.Pepsodent