Meswak SWOT Analysis, Competitors & USP
SWOT analysis of Meswak analyses the brand by its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors. Meswak is one of the leading brands in the FMCG sector.
The table below lists the Meswak SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meswak competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Meswak Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Complete natural oral care; Complete protection to teeth |
| USP |
Provides protection against all forms of tooth decay |
| Meswak STP | |
| Segment |
Herbal, white toothpaste |
| Target Group |
Urban and especially rural population |
| Positioning |
A product containing Indian ingredients providing complete protection from oral problems |
| SWOT Analysis of Meswak | |
| Meswak Strengths |
Below are the Strengths in the SWOT Analysis of Meswak: 1. Made from the rare herb of the famous ‘Toothbrush Tree’ |
| Meswak Weaknesses |
Here are the weaknesses in the Meswak SWOT Analysis: 1. Toothpaste brands are overshadowed by Colgate |
| Meswak Opportunities |
Following are the Opportunities in Meswak SWOT Analysis: 1. Export potential |
| Meswak Threats |
The threats in the SWOT Analysis of Meswak are as mentioned: 1. Lack of brand loyalty of customers |
| Meswak Competition | |
| Meswak Competitors |
Below are the top 3 competitors of Meswak: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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