Meswak SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7568

SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors and industry. Meswak is one of the leading brands in the FMCG sector. The table below also lists the top Meswak competitors and elaborates Meswak market segmentation, target group, positioning & Unique Selling Proposition (USP).

Meswak SWOT, Competitors, Marketing STP & Brand analysis Table
Meswak Brand Analysis
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Complete natural oral care; Complete protection to teeth


Provides protection against all forms of tooth decay

Meswak STP

Herbal, white toothpaste

Target Group

Urban and especially rural population


A product containing Indian ingredients providing complete protection from oral problems

Meswak SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meswak. Strengths are:

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market


Here are the weaknesses in the Meswak SWOT Analysis:

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base


Following are the Opportunities in Meswak SWOT Analysis:

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion


The threats in the SWOT Analysis of Meswak are as mentioned:

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competition

Below are the top 3 Meswak competitors:

2.Close Up

The brandguide table above concludes the Meswak SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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