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Meswak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors and industry. As of 2020, Meswak is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meswak competitors and includes Meswak target market, segmentation, positioning & Unique Selling Proposition (USP).

Meswak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Meswak Brand Analysis
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Complete natural oral care; Complete protection to teeth

USP

Provides protection against all forms of tooth decay

Meswak STP
Meswak Segmentation

Herbal, white toothpaste

Meswak Target Market

Urban and especially rural population

Meswak Positioning

A product containing Indian ingredients providing complete protection from oral problems

Meswak SWOT Analysis
Meswak Strengths

Below are the Strengths in the SWOT Analysis of Meswak:

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market

Meswak Weaknesses

Here are the weaknesses in the Meswak SWOT Analysis:

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base

Meswak Opportunities

Following are the Opportunities in Meswak SWOT Analysis:

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion

Meswak Threats

The threats in the SWOT Analysis of Meswak are as mentioned:

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competition
Competitors

Below are the top 3 Meswak competitors:

1.Colgate
2.Close Up
3.Pepsodent


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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