Meswak SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7568

SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors and industry. Meswak is one of the leading brands in the FMCG sector. The table below also lists the top Meswak competitors and elaborates Meswak market segmentation, target group, positioning & Unique Selling Proposition (USP).

Meswak Strengths
Meswak Weaknesses
Meswak Opportunities
Meswak Threats
Meswak Competitors

Meswak SWOT, Competitors, Marketing STP & Brand analysis Table
Meswak Brand Analysis
Parent Company	Dabur
Category	Personal Care brands - Toothpastes
Sector	FMCG
Tagline/ Slogan	Complete natural oral care; Complete protection to teeth
USP	Provides protection against all forms of tooth decay
Meswak STP
Segment	Herbal, white toothpaste
Target Group	Urban and especially rural population
Positioning	A product containing Indian ingredients providing complete protection from oral problems
Meswak SWOT Analysis
Strengths	Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meswak. Strengths are: 1. Made from the rare herb of the famous ‘Toothbrush Tree’ 2. One of the largest premium toothpaste brand in the country 3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs 4. Does not contain any harsh chemicals 5. Good distribution and presence in the rural market
Weaknesses	Here are the weaknesses in the Meswak SWOT Analysis: 1. Toothpaste brands are overshadowed by Colgate 2. Limited customer base

Opportunities	Following are the Opportunities in Meswak SWOT Analysis: 1. Export potential 2.Untapped rural and semi-urban potential 3. Better promotion and expansion
Threats	The threats in the SWOT Analysis of Meswak are as mentioned: 1. Lack of brand loyalty of customers 2.Aggressive competitors 3.Easy availability of substitutes at similar prices
Meswak Competition
Competitors	Below are the top 3 Meswak competitors: 1.Colgate 2.Close Up 3.Pepsodent

The brandguide table above concludes the Meswak SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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