SWOT analysis of Meswak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors and industry. Meswak is one of the leading brands in the FMCG sector. The table below also lists the top Meswak competitors and elaborates Meswak market segmentation, target group, positioning & Unique Selling Proposition (USP).
Meswak Brand Analysis | |
---|---|
Parent Company |
Dabur |
Category |
Personal Care brands - Toothpastes |
Sector | |
Tagline/ Slogan |
Complete natural oral care; Complete protection to teeth |
USP |
Provides protection against all forms of tooth decay |
Meswak STP | |
Segment |
Herbal, white toothpaste |
Target Group |
Urban and especially rural population |
Positioning |
A product containing Indian ingredients providing complete protection from oral problems |
Meswak SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meswak. Strengths are: 1. Made from the rare herb of the famous ‘Toothbrush Tree’ |
Weaknesses |
Here are the weaknesses in the Meswak SWOT Analysis: 1. Toothpaste brands are overshadowed by Colgate |
Opportunities |
Following are the Opportunities in Meswak SWOT Analysis: 1. Export potential |
Threats |
The threats in the SWOT Analysis of Meswak are as mentioned: 1. Lack of brand loyalty of customers |
Meswak Competition | |
Competitors |
Below are the top 3 Meswak competitors: |
The brandguide table above concludes the Meswak SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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