Meswak is one of the leading brands in the FMCG sector. Meswak SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meswak:
Made from the rare herb of the famous ‘Toothbrush Tree’
One of the largest premium toothpaste brand in the country
Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
Does not contain any harsh chemicals
Good distribution and presence in the rural market
Above are the strengths in the SWOT Analysis of Meswak. The strengths of Meswak looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toothpaste brands are overshadowed by Colgate
Limited customer base
These were the weaknesses in the Meswak SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Untapped rural and semi-urban potential
Better promotion and expansion
Above we covered the opportunities in Meswak SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lack of brand loyalty of customers
Easy availability of substitutes at similar prices
The threats in the SWOT Analysis of Meswak are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Complete natural oral care; Complete protection to teeth
Provides protection against all forms of tooth decay
Herbal, white toothpaste
Urban and especially rural population
A product containing Indian ingredients providing complete protection from oral problems
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