Meswak SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Meswak SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Meswak, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors, and make strategic improvements. Meswak is one of the leading brands in the FMCG sector.

The article below lists the Meswak SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Meswak SWOT Analysis:

SWOT Analysis of Meswak

For Meswak, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Meswak Strengths

The strengths of Meswak looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Meswak :

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market

Meswak Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Meswak SWOT Analysis:

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base

Meswak Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Meswak SWOT Analysis:

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion

Meswak Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Meswak are as mentioned:

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Meswak:

2.Close Up

Hence this concludes the Meswak SWOT analysis.

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About Meswak

Meswak Overview
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Complete natural oral care; Complete protection to teeth


Provides protection against all forms of tooth decay

Meswak STP

Herbal, white toothpaste

Target Market

Urban and especially rural population


A product containing Indian ingredients providing complete protection from oral problems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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