Meswak SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Meswak analyses the brand by its strengths, weaknesses, opportunities & threats. In Meswak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meswak to benchmark its business & performance as compared to the competitors. Meswak is one of the leading brands in the FMCG sector.

The table below lists the Meswak SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meswak competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Meswak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Meswak Brand Analysis
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Complete natural oral care; Complete protection to teeth


Provides protection against all forms of tooth decay

Meswak STP

Herbal, white toothpaste

Target Group

Urban and especially rural population


A product containing Indian ingredients providing complete protection from oral problems

SWOT Analysis of Meswak
Meswak Strengths

Below are the Strengths in the SWOT Analysis of Meswak:

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market

Meswak Weaknesses

Here are the weaknesses in the Meswak SWOT Analysis:

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base

Meswak Opportunities

Following are the Opportunities in Meswak SWOT Analysis:

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion

Meswak Threats

The threats in the SWOT Analysis of Meswak are as mentioned:

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Meswak Competition
Meswak Competitors

Below are the top 3 competitors of Meswak:

2.Close Up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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