Sunsilk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Sunsilk analyses the brand by its strengths, weaknesses, opportunities & threats. In Sunsilk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunsilk to benchmark its business & performance as compared to the competitors. Sunsilk is one of the leading brands in the FMCG sector.

The table below lists the Sunsilk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunsilk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunsilk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sunsilk Brand Analysis
Parent Company

Unilever
Category

Personal Care – Hair Care
Sector

FMCG
Tagline/ Slogan

For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
USP

Sunsilk is a popular hair care brand having product for all types of hair
Sunsilk STP
Segment

Personal Hair Care Shampoo available in multiple variants
Target Group

Girls in the age group of 20’s
Positioning

The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability
SWOT Analysis of Sunsilk
Sunsilk Strengths

Below are the Strengths in the SWOT Analysis of Sunsilk:

1. Sunsilk was launched in 1964, with a presence of over 80 countries
2. Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilk lead to excellent branding and advertising

6. Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc
Sunsilk Weaknesses

Here are the weaknesses in the Sunsilk SWOT Analysis:

1. Competition intense in the hair care segment means limited market share of Sunsilk

2. High brand switching because of many options available in the market
Sunsilk Opportunities

Following are the Opportunities in Sunsilk SWOT Analysis:

1. Improve their community for Indian girls through online campaigns
2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts for new and improved products

3. Tie-up with hotels, fashion institutes etc
Sunsilk Threats

The threats in the SWOT Analysis of Sunsilk are as mentioned:

1. Multiple competitors with similar offerings and lower price range
2. Not prevalent in the rural markets
3. Competition from in-house brands like Clear, Clinic Plus can canibalise Sunsilk
Sunsilk Competition
Sunsilk Competitors

Below are the top 3 competitors of Sunsilk:

1. Garnier Fructis
2. Heads & Shoulders
3. Pantene


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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