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Sunsilk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Sunsilk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunsilk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunsilk to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sunsilk is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunsilk competitors and includes Sunsilk target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunsilk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sunsilk Brand Analysis
Parent Company

Unilever

Category

Personal Care – Hair Care

Sector

FMCG

Tagline/ Slogan

For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk

USP

Sunsilk is a popular hair care brand having product for all types of hair

Sunsilk STP
Sunsilk Segmentation

Personal Hair Care Shampoo available in multiple variants

Sunsilk Target Market

Girls in the age group of 20’s

Sunsilk Positioning

The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability

Sunsilk SWOT Analysis
Sunsilk Strengths

Below are the Strengths in the SWOT Analysis of Sunsilk:

1. Sunsilk was launched in 1964, with a presence of over 80 countries
2. Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilk lead to excellent branding and advertising

6. Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc

Sunsilk Weaknesses

Here are the weaknesses in the Sunsilk SWOT Analysis:

1. Competition intense in the hair care segment means limited market share of Sunsilk

2. High brand switching because of many options available in the market

Sunsilk Opportunities

Following are the Opportunities in Sunsilk SWOT Analysis:

1. Improve their community for Indian girls through online campaigns
2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts for new and improved products

3. Tie-up with hotels, fashion institutes etc

Sunsilk Threats

The threats in the SWOT Analysis of Sunsilk are as mentioned:

1. Multiple competitors with similar offerings and lower price range
2. Not prevalent in the rural markets
3. Competition from in-house brands like Clear, Clinic Plus can canibalise Sunsilk

Sunsilk Competition
Competitors

Below are the top 3 Sunsilk competitors:

1. Garnier Fructis
2. Heads & Shoulders
3. Pantene


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunsilk. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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