Sunsilk is one of the leading brands in the FMCG sector. Sunsilk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sunsilk:
Sunsilk was launched in 1964, with a presence of over 80 countries
Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilk lead to excellent branding and advertising
Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc
Above are the strengths in the SWOT Analysis of Sunsilk. The strengths of Sunsilk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competition intense in the hair care segment means limited market share of Sunsilk
High brand switching because of many options available in the market
These were the weaknesses in the Sunsilk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
Sunsilk is a popular hair care brand having product for all types of hair
Personal Hair Care Shampoo available in multiple variants
Girls in the age group of 20’s
The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability
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