SWOT analysis of Sunsilk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunsilk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sunsilk to benchmark its business & performance as compared to the competitors and industry. Sunsilk is one of the leading brands in the FMCG sector. The table below also lists the top Sunsilk competitors and elaborates Sunsilk market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Sunsilk Brand Analysis | |
|---|---|
| Parent Company |
Unilever |
| Category |
Personal Care – Hair Care |
| Sector | |
| Tagline/ Slogan |
For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk |
| USP |
Sunsilk is a popular hair care brand having product for all types of hair |
| Sunsilk STP | |
| Segment |
Personal Hair Care Shampoo available in multiple variants |
| Target Group |
Girls in the age group of 20’s |
| Positioning |
The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability |
| Sunsilk SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunsilk. Strengths are: 1. Sunsilk was launched in 1964, with a presence of over 80 countries 6. Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc |
| Weaknesses |
Here are the weaknesses in the Sunsilk SWOT Analysis: 1. Competition intense in the hair care segment means limited market share of Sunsilk 2. High brand switching because of many options available in the market |
| Opportunities |
Following are the Opportunities in Sunsilk SWOT Analysis: 1. Improve their community for Indian girls through online campaigns 3. Tie-up with hotels, fashion institutes etc |
| Threats |
The threats in the SWOT Analysis of Sunsilk are as mentioned: 1. Multiple competitors with similar offerings and lower price range |
| Sunsilk Competition | |
| Competitors |
Below are the top 3 Sunsilk competitors: 1. Garnier Fructis |
The brandguide table above concludes the Sunsilk SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunsilk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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