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Sunsilk SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 32439

SWOT analysis of Sunsilk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunsilk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunsilk to benchmark its business & performance as compared to the competitors and industry. Sunsilk is one of the leading brands in the FMCG sector. The table below also lists the top Sunsilk competitors and elaborates Sunsilk market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunsilk SWOT, Competitors, Marketing STP & Brand analysis Table
Sunsilk Brand Analysis
Parent Company



Personal Care – Hair Care



Tagline/ Slogan

For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk


Sunsilk is a popular hair care brand having product for all types of hair

Sunsilk STP

Personal Hair Care Shampoo available in multiple variants

Target Group

Girls in the age group of 20’s


The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability

Sunsilk SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunsilk. Strengths are:

1. Sunsilk was launched in 1964, with a presence of over 80 countries
2. Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilk lead to excellent branding and advertising

6. Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc


Here are the weaknesses in the Sunsilk SWOT Analysis:

1. Competition intense in the hair care segment means limited market share of Sunsilk

2. High brand switching because of many options available in the market


Following are the Opportunities in Sunsilk SWOT Analysis:

1. Improve their community for Indian girls through online campaigns
2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts for new and improved products

3. Tie-up with hotels, fashion institutes etc


The threats in the SWOT Analysis of Sunsilk are as mentioned:

1. Multiple competitors with similar offerings and lower price range
2. Not prevalent in the rural markets
3. Competition from in-house brands like Clear, Clinic Plus can canibalise Sunsilk

Sunsilk Competition

Below are the top 3 Sunsilk competitors:

1. Garnier Fructis
2. Heads & Shoulders
3. Pantene

The brandguide table above concludes the Sunsilk SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunsilk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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