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Garnier Fructis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Garnier Fructis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Fructis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Fructis to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Fructis is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Fructis competitors and includes Garnier Fructis target market, segmentation, positioning & Unique Selling Proposition (USP).

Garnier Fructis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garnier Fructis Brand Analysis
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

No One makes your hair stronger


Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

Garnier Fructis STP
Garnier Fructis Segmentation

Upper middle class and affluent segment

Garnier Fructis Target Market

High Income and middle income group of all ages(includes all variants of fructis shampoo)

Garnier Fructis Positioning

Fortifies your hair and gives them shine

Garnier Fructis SWOT Analysis
Garnier Fructis Strengths

Below are the Strengths in the SWOT Analysis of Garnier Fructis:

1. Presence in Developed Emerging Markets
2. Strong R&D capability
3. High number of Variants Available

4. Excellent distribution network
5. Highly popular brand due to advertising and marketing

Garnier Fructis Weaknesses

Here are the weaknesses in the Garnier Fructis SWOT Analysis:

1. Higher Price as compared to other brands
2.Late entry into Asian markets, hence lesser market share

Garnier Fructis Opportunities

Following are the Opportunities in Garnier Fructis SWOT Analysis:

1. Demand for natural cosmetics
2.Changing consumer lifestyles
3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets

Garnier Fructis Threats

The threats in the SWOT Analysis of Garnier Fructis are as mentioned:

1.Existing Competition
2.Price Competition among Branded Manufacturers

Garnier Fructis Competition

Below are the top 4 Garnier Fructis competitors:

2.Heads & Shoulders
3.Dove Soap


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Fructis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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