SWOT analysis of Garnier Fructis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Fructis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Garnier Fructis to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Fructis is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Fructis competitors and includes Garnier Fructis target market, segmentation, positioning & Unique Selling Proposition (USP).
| Garnier Fructis Brand Analysis | |
|---|---|
| Parent Company |
L'Oréal |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
No One makes your hair stronger |
| USP |
Shampoo + Oil eliminates need of two separate hair care routine / Long and strong hair |
| Garnier Fructis STP | |
| Garnier Fructis Segmentation |
Upper middle class and affluent segment |
| Garnier Fructis Target Market |
High Income and middle income group of all ages(includes all variants of fructis shampoo) |
| Garnier Fructis Positioning |
Fortifies your hair and gives them shine |
| Garnier Fructis SWOT Analysis | |
| Garnier Fructis Strengths |
Below are the Strengths in the SWOT Analysis of Garnier Fructis: 1. Presence in Developed Emerging Markets 4. Excellent distribution network |
| Garnier Fructis Weaknesses |
Here are the weaknesses in the Garnier Fructis SWOT Analysis: 1. Higher Price as compared to other brands |
| Garnier Fructis Opportunities |
Following are the Opportunities in Garnier Fructis SWOT Analysis: 1. Demand for natural cosmetics |
| Garnier Fructis Threats |
The threats in the SWOT Analysis of Garnier Fructis are as mentioned: 1.Existing Competition |
| Garnier Fructis Competition | |
| Competitors |
Below are the top 4 Garnier Fructis competitors: 1.Pantene 4.Sunsilk |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Fructis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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