Garnier Fructis SWOT Analysis
Garnier Fructis is one of the leading brands in the FMCG sector. Garnier Fructis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garnier Fructis:
Quick Glance:
Garnier Fructis Strengths
- Presence in Developed Emerging Markets
- Strong R&D capability
- High number of Variants Available
- Excellent distribution network
- Highly popular brand due to advertising and marketing
Above are the strengths in the SWOT Analysis of Garnier Fructis. The strengths of Garnier Fructis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Garnier Fructis Weaknesses
- Higher Price as compared to other brands
- Late entry into Asian markets, hence lesser market share
These were the weaknesses in the Garnier Fructis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Garnier Fructis Opportunities
- Demand for natural cosmetics
- Changing consumer lifestyles
- Beauty products market growing with a significant rate
- Tie-ups with corporates, hotel chains and penetrate rural markets
Above we covered the opportunities in Garnier Fructis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Garnier Fructis Threats
- Existing Competition
- Price Competition among Branded Manufacturers
The threats in the SWOT Analysis of Garnier Fructis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Garnier Fructis SWOT analysis.
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About Garnier Fructis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Garnier Fructis Overview | |
|---|---|
| Parent Company |
L'Oréal |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
No One makes your hair stronger |
| USP |
Shampoo + Oil eliminates need of two separate hair care routine / Long and strong hair |
| Garnier Fructis STP | |
| Segmentation |
Upper middle class and affluent segment |
| Target Market |
High Income and middle income group of all ages(includes all variants of fructis shampoo) |
| Positioning |
Fortifies your hair and gives them shine |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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