Garnier Fructis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Garnier Fructis SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Garnier Fructis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Fructis to benchmark its business & performance as compared to the competitors, and make strategic improvements. Garnier Fructis is one of the leading brands in the FMCG sector.

The article below lists the Garnier Fructis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Garnier Fructis SWOT Analysis:

SWOT Analysis of Garnier Fructis

For Garnier Fructis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Garnier Fructis Strengths

The strengths of Garnier Fructis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Garnier Fructis :

1. Presence in Developed Emerging Markets
2. Strong R&D capability
3. High number of Variants Available

4. Excellent distribution network
5. Highly popular brand due to advertising and marketing

Garnier Fructis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Garnier Fructis SWOT Analysis:

1. Higher Price as compared to other brands
2.Late entry into Asian markets, hence lesser market share

Garnier Fructis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Garnier Fructis SWOT Analysis:

1. Demand for natural cosmetics
2.Changing consumer lifestyles
3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets

Garnier Fructis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Garnier Fructis are as mentioned:

1.Existing Competition
2.Price Competition among Branded Manufacturers

Garnier Fructis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Garnier Fructis:

2.Heads & Shoulders
3.Dove Soap


Hence this concludes the Garnier Fructis SWOT analysis.

Continue reading more about the brand/company.

About Garnier Fructis

Garnier Fructis Overview
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

No One makes your hair stronger


Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

Garnier Fructis STP

Upper middle class and affluent segment

Target Market

High Income and middle income group of all ages(includes all variants of fructis shampoo)


Fortifies your hair and gives them shine

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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