Garnier Fructis SWOT Analysis

Published in FMCG category by MBA Skool Team

Garnier Fructis is one of the leading brands in the FMCG sector. Garnier Fructis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garnier Fructis:

Garnier Fructis Strengths

  1. Presence in Developed Emerging Markets
  2. Strong R&D capability
  3. High number of Variants Available
  4. Excellent distribution network
  5. Highly popular brand due to advertising and marketing

Above are the strengths in the SWOT Analysis of Garnier Fructis. The strengths of Garnier Fructis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Garnier Fructis Weaknesses

  1. Higher Price as compared to other brands
  2. Late entry into Asian markets, hence lesser market share

These were the weaknesses in the Garnier Fructis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Garnier Fructis Opportunities

  1. Demand for natural cosmetics
  2. Changing consumer lifestyles
  3. Beauty products market growing with a significant rate
  4. Tie-ups with corporates, hotel chains and penetrate rural markets

Above we covered the opportunities in Garnier Fructis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Garnier Fructis Threats

  1. Existing Competition
  2. Price Competition among Branded Manufacturers

The threats in the SWOT Analysis of Garnier Fructis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Garnier Fructis SWOT analysis.

Continue reading more about the brand/company.

About Garnier Fructis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Garnier Fructis Overview
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

No One makes your hair stronger


Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

Garnier Fructis STP

Upper middle class and affluent segment

Target Market

High Income and middle income group of all ages(includes all variants of fructis shampoo)


Fortifies your hair and gives them shine

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Garnier Fructis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin