Garnier Fructis SWOT Analysis, Competitors & USP

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SWOT Analysis of Garnier Fructis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Fructis

Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

No One makes your hair stronger


Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

Garnier Fructis STP


Upper middle class and affluent segment

Target Group

High Income and middle income group of all ages(includes all variants of fructis shampoo)


Fortifies your hair and gives them shine

Garnier Fructis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garnier Fructis :

1. Presence in Developed Emerging Markets
2. Strong R&D capability
3. High number of Variants Available

4. Excellent distribution network
5. Highly popular brand due to advertising and marketing


1. Higher Price as compared to other brands
2.Late entry into Asian markets, hence lesser market share


1. Demand for natural cosmetics
2.Changing consumer lifestyles
3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets


1.Existing Competition
2.Price Competition among Branded Manufacturers

Garnier Fructis Competition


Below are the 4 main Garnier Fructis competitors :

2.Heads & Shoulders
3.Dove Soap


The brandguide table above concludes the Garnier Fructis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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