Fiama Di Wills SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 11772

SWOT analysis of Fiama Di Wills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fiama Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiama Di Wills to benchmark its business & performance as compared to the competitors and industry. Fiama Di Wills is one of the leading brands in the FMCG sector. The table below also lists the top Fiama Di Wills competitors and elaborates Fiama Di Wills market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fiama Di Wills SWOT, Competitors, Marketing STP & Brand analysis Table
Fiama Di Wills Brand Analysis
Parent Company



Personal Care brands- Haircare & Skincare



Tagline/ Slogan

Beautiful you, today, tomorrow


The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.

Fiama Di Wills STP

Middle class men and women

Target Group

Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.


Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday

Fiama Di Wills SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiama Di Wills. Strengths are:

1. Different variants – Every Day Mild, Aqua Balance, Volume Boost
2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs

4. Effective use of both push and pull strategy.
5. Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels


Here are the weaknesses in the Fiama Di Wills SWOT Analysis:

1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
2. Confused state of existence in the consumer’s mind.
3. With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.


Following are the Opportunities in Fiama Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Fiama is a young brand, in its growing stage.
3. People are increasingly facing haircare problems hence haircare segment is rapidly expanding


The threats in the SWOT Analysis of Fiama Di Wills are as mentioned:

1. Cut throat competition from HUL.
2. People have a tendency to shift to other products, since so many options are available.

Fiama Di Wills Competition

Below are the top 3 Fiama Di Wills competitors:

2.Dove Soap

The brandguide table above concludes the Fiama Di Wills SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiama Di Wills. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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