Fiama Di Wills SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Fiama Di Wills SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fiama Di Wills, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Fiama Di Wills is one of the leading brands in the FMCG sector. The article below lists the Fiama Di Wills SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Fiama Di Wills Strengths

The strengths of Fiama Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Fiama Di Wills :

1. Different variants – Every Day Mild, Aqua Balance, Volume Boost
2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs

4. Effective use of both push and pull strategy.
5. Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels

Fiama Di Wills Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Fiama Di Wills SWOT Analysis:

1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
2. Confused state of existence in the consumer’s mind.
3. With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.

Read more about Fiama Di Wills

Fiama Di Wills Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Fiama Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Fiama is a young brand, in its growing stage.
3. People are increasingly facing haircare problems hence haircare segment is rapidly expanding

Fiama Di Wills Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Fiama Di Wills are as mentioned:

1. Cut throat competition from HUL.
2. People have a tendency to shift to other products, since so many options are available.

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Hence this concludes the Fiama Di Wills SWOT analysis.

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About Fiama Di Wills

Fiama Di Wills Overview
Parent Company



Personal Care brands- Haircare & Skincare



Tagline/ Slogan

Beautiful you, today, tomorrow


The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.

Fiama Di Wills STP

Middle class men and women

Target Market

Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.


Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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