Fiama Di Wills is one of the leading brands in the FMCG sector. Fiama Di Wills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fiama Di Wills:
Different variants – Every Day Mild, Aqua Balance, Volume Boost
Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs
Effective use of both push and pull strategy.
Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels
Above are the strengths in the SWOT Analysis of Fiama Di Wills. The strengths of Fiama Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fiama Di Wills Weaknesses
Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
Confused state of existence in the consumer’s mind.
With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.
These were the weaknesses in the Fiama Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.
Fiama Di Wills STP
Middle class men and women
Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.
Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday
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