Fiama Di Wills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Fiama Di Wills analyses the brand by its strengths, weaknesses, opportunities & threats. In Fiama Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiama Di Wills to benchmark its business & performance as compared to the competitors. Fiama Di Wills is one of the leading brands in the FMCG sector.

The article below lists the Fiama Di Wills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fiama Di Wills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Fiama Di Wills

Fiama Di Wills Overview
Parent Company

ITC

Category

Personal Care brands- Haircare & Skincare

Sector

FMCG

Tagline/ Slogan

Beautiful you, today, tomorrow

USP

The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.

Fiama Di Wills STP
Segmentation

Middle class men and women

Target Market

Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.

Positioning

Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday

SWOT Analysis of Fiama Di Wills

For Fiama Di Wills, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Fiama Di Wills SWOT Analysis:

Fiama Di Wills Strengths

The strengths of Fiama Di Wills looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fiama Di Wills :

1. Different variants – Every Day Mild, Aqua Balance, Volume Boost
2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs

4. Effective use of both push and pull strategy.
5. Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels

Fiama Di Wills Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fiama Di Wills SWOT Analysis:

1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
2. Confused state of existence in the consumer’s mind.
3. With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.


Fiama Di Wills Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fiama Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Fiama is a young brand, in its growing stage.
3. People are increasingly facing haircare problems hence haircare segment is rapidly expanding


Fiama Di Wills Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fiama Di Wills are as mentioned:

1. Cut throat competition from HUL.
2. People have a tendency to shift to other products, since so many options are available.

Fiama Di Wills Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fiama Di Wills:

1.Pantene
2.Dove Soap
3.Sunsilk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiama Di Wills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin