SWOT analysis of Fiama Di Wills analyses the brand by its strengths, weaknesses, opportunities & threats. In Fiama Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fiama Di Wills to benchmark its business & performance as compared to the competitors. Fiama Di Wills is one of the leading brands in the FMCG sector.
The table below lists the Fiama Di Wills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fiama Di Wills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fiama Di Wills Brand Analysis | |
---|---|
Parent Company |
ITC |
Category |
Personal Care brands- Haircare & Skincare |
Sector | |
Tagline/ Slogan |
Beautiful you, today, tomorrow |
USP |
The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care. |
Fiama Di Wills STP | |
Segment |
Middle class men and women |
Target Group |
Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful. |
Positioning |
Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday |
SWOT Analysis of Fiama Di Wills | |
Fiama Di Wills Strengths |
Below are the Strengths in the SWOT Analysis of Fiama Di Wills: 1. Different variants – Every Day Mild, Aqua Balance, Volume Boost 4. Effective use of both push and pull strategy. |
Fiama Di Wills Weaknesses |
Here are the weaknesses in the Fiama Di Wills SWOT Analysis: 1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders. |
Fiama Di Wills Opportunities |
Following are the Opportunities in Fiama Di Wills SWOT Analysis: 1. Increasing consumer base with time. 2. Fiama is a young brand, in its growing stage. |
Fiama Di Wills Threats |
The threats in the SWOT Analysis of Fiama Di Wills are as mentioned: 1. Cut throat competition from HUL. |
Fiama Di Wills Competition | |
Fiama Di Wills Competitors |
Below are the top 3 competitors of Fiama Di Wills: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiama Di Wills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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