Quaker Oats SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Quaker Oats SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Quaker Oats, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quaker Oats to benchmark its business & performance as compared to the competitors, and make strategic improvements. Quaker Oats is one of the leading brands in the FMCG sector.

The article below lists the Quaker Oats SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Quaker Oats SWOT Analysis:

SWOT Analysis of Quaker Oats

For Quaker Oats, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Quaker Oats Strengths

The strengths of Quaker Oats looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Quaker Oats :

1. Strong legecy in doing business since 1877
2. Extensive distribution channel
3. A trusted brand in the U.S. with strong brand recall
4. Enjoys major market share in cereals and snacks

5. Innovative Oatmeal to reduce cholestrol

6. 1st company to trademark Breakfast cereal

7. Wide portfolio including Oats, Oatmeal, Cereal, Snacks

8. Excellent branding and advertising through ad campaigns

Quaker Oats Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Quaker Oats SWOT Analysis:

1. Similar products offered by many companies hence high brand switching

2. Limited market share due to intense competition

Quaker Oats Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Quaker Oats SWOT Analysis:

1.Entry into the developing countries
2.Healthier options preferred over Fast Food

Quaker Oats Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Quaker Oats are as mentioned:

1.GMO regulations in the developed markets

2. Competition from other major players

Quaker Oats Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Quaker Oats:

2.General Mills


5. Uncle Sam

Hence this concludes the Quaker Oats SWOT analysis.

Continue reading more about the brand/company.

About Quaker Oats

Quaker Oats Overview
Parent Company



Cereals & Snacks



Tagline/ Slogan

Spread the good taste all over the place


Unique offerings combining creativity and sustainability

Quaker Oats STP

Food- cereal, snacks for breakfast

Target Market

People from middle class, upper middle class and the rich


Healthy food to families

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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