Quaker Oats SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9642

SWOT analysis of Quaker Oats analyses the brand/company with its strengths, weaknesses, opportunities & threats. Quaker Oats is one of the leading brands in the FMCG sector. The table below also lists the top Quaker Oats competitors and elaborates Quaker Oats segmentation, targeting, positioning & USP.

Quaker Oats

Parent Company



Cereals & Snacks



Tagline/ Slogan

Spread the good taste all over the place


Unique offerings combining creativity and sustainability

Quaker Oats STP


Food- cereal, snacks for breakfast

Target Group

People from middle class, upper middle class and the rich


Healthy food to families

Quaker Oats SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quaker Oats. Strengths are:

1. Strong legecy in doing business since 1877
2. Extensive distribution channel
3. A trusted brand in the U.S. with strong brand recall
4. Enjoys major market share in cereals and snacks

5. Innovative Oatmeal to reduce cholestrol

6. 1st company to trademark Breakfast cereal

7. Wide portfolio including Oats, Oatmeal, Cereal, Snacks

8. Excellent branding and advertising through ad campaigns


Here are the weaknesses in the Quaker Oats SWOT Analysis:

1. Similar products offered by many companies hence high brand switching

2. Limited market share due to intense competition


Following are the Opportunities in Quaker Oats SWOT Analysis:

1.Entry into the developing countries
2.Healthier options preferred over Fast Food


The threats in the SWOT Analysis of Quaker Oats are as mentioned:

1.GMO regulations in the developed markets

2. Competition from other major players

Quaker Oats Competition


Below are the top 5 Quaker Oats competitors:

2.General Mills


5. Uncle Sam

The brandguide table above concludes the Quaker Oats SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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