Quaker Oats SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Quaker Oats analyses the brand by its strengths, weaknesses, opportunities & threats. In Quaker Oats SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quaker Oats to benchmark its business & performance as compared to the competitors. Quaker Oats is one of the leading brands in the FMCG sector.

The table below lists the Quaker Oats SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quaker Oats competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Quaker Oats SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Quaker Oats Brand Analysis
Parent Company



Cereals & Snacks



Tagline/ Slogan

Spread the good taste all over the place


Unique offerings combining creativity and sustainability

Quaker Oats STP

Food- cereal, snacks for breakfast

Target Group

People from middle class, upper middle class and the rich


Healthy food to families

SWOT Analysis of Quaker Oats
Quaker Oats Strengths

Below are the Strengths in the SWOT Analysis of Quaker Oats:

1. Strong legecy in doing business since 1877
2. Extensive distribution channel
3. A trusted brand in the U.S. with strong brand recall
4. Enjoys major market share in cereals and snacks

5. Innovative Oatmeal to reduce cholestrol

6. 1st company to trademark Breakfast cereal

7. Wide portfolio including Oats, Oatmeal, Cereal, Snacks

8. Excellent branding and advertising through ad campaigns

Quaker Oats Weaknesses

Here are the weaknesses in the Quaker Oats SWOT Analysis:

1. Similar products offered by many companies hence high brand switching

2. Limited market share due to intense competition

Quaker Oats Opportunities

Following are the Opportunities in Quaker Oats SWOT Analysis:

1.Entry into the developing countries
2.Healthier options preferred over Fast Food

Quaker Oats Threats

The threats in the SWOT Analysis of Quaker Oats are as mentioned:

1.GMO regulations in the developed markets

2. Competition from other major players

Quaker Oats Competition
Quaker Oats Competitors

Below are the top 5 competitors of Quaker Oats:

2.General Mills


5. Uncle Sam

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quaker Oats. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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