Max Factor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Max Factor SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Max Factor, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Max Factor to benchmark its business & performance as compared to the competitors, and make strategic improvements. Max Factor is one of the leading brands in the FMCG sector.

The article below lists the Max Factor SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Max Factor SWOT Analysis:

SWOT Analysis of Max Factor

For Max Factor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Max Factor Strengths

The strengths of Max Factor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Max Factor :

1. Leverage global procurement network developed by P&G
2. Competitive pricing in medium tier II segment
3. Globally recognized brand

4. Rank second in market share after L’Oreal

5. Perceived as an innovative brand

6. Brand given high regard by makeup professionals

Max Factor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Max Factor SWOT Analysis:

1. Intense competition means limited market share and smaller margins

2. Losing market share forced P&G to withdraw brand from US

Max Factor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Max Factor SWOT Analysis:

1. Global economic turbulence increases demand for medium priced Max Factor products
2. Rapidly expanding demands in developing countries 
3. Scope of exclusive sales tie-up with certain e-tailing companies to scale up sales

Max Factor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Max Factor are as mentioned:

1. Trend moving towards natural and organic makeup products
2. Increasing environment sensitivity among consumers

Max Factor Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Max Factor:

1. Maybelline
2. Courjois Paris

3. Revlon

4. Almay

5. Neutrogena

6. L'Oréal 
7. CoverGirl

Hence this concludes the Max Factor SWOT analysis.

Continue reading more about the brand/company.

About Max Factor

Max Factor Overview
Parent Company

Procter & Gamble


Personal Care brands- Cosmetics



Tagline/ Slogan

The makeup of makeup artists


Professional look without price of professional product

Max Factor STP

Women’s cosmetics

Target Market

Working women between 20 to 45 years with above average disposable income looking for quality and price


Brand that provides professional look without professional price because of its innovation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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