Max Factor SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5235

SWOT analysis of Max Factor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Max Factor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Max Factor to benchmark its business & performance as compared to the competitors and industry. Max Factor is one of the leading brands in the FMCG sector. The table below also lists the top Max Factor competitors and elaborates Max Factor market segmentation, target group, positioning & Unique Selling Proposition (USP).

Max Factor SWOT, Competitors, Marketing STP & Brand analysis Table
Max Factor Brand Analysis
Parent Company

Procter & Gamble

Category

Personal Care brands- Cosmetics

Sector

FMCG

Tagline/ Slogan

The makeup of makeup artists

USP

Professional look without price of professional product

Max Factor STP
Segment

Women’s cosmetics

Target Group

Working women between 20 to 45 years with above average disposable income looking for quality and price

Positioning

Brand that provides professional look without professional price because of its innovation

Max Factor SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Max Factor. Strengths are:

1. Leverage global procurement network developed by P&G
2. Competitive pricing in medium tier II segment
3. Globally recognized brand

4. Rank second in market share after L’Oreal

5. Perceived as an innovative brand

6. Brand given high regard by makeup professionals

Weaknesses

Here are the weaknesses in the Max Factor SWOT Analysis:

1. Intense competition means limited market share and smaller margins

2. Losing market share forced P&G to withdraw brand from US

Opportunities

Following are the Opportunities in Max Factor SWOT Analysis:

1. Global economic turbulence increases demand for medium priced Max Factor products
2. Rapidly expanding demands in developing countries 
3. Scope of exclusive sales tie-up with certain e-tailing companies to scale up sales

Threats

The threats in the SWOT Analysis of Max Factor are as mentioned:

1. Trend moving towards natural and organic makeup products
2. Increasing environment sensitivity among consumers

Max Factor Competition
Competitors

Below are the top 7 Max Factor competitors:

1. Maybelline
2. Courjois Paris

3. Revlon

4. Almay

5. Neutrogena

6. L'Oréal 
7. CoverGirl

The brandguide table above concludes the Max Factor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Max Factor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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