Max Factor is one of the leading brands in the FMCG sector. Max Factor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Max Factor:
Leverage global procurement network developed by P&G
Competitive pricing in medium tier II segment
Globally recognized brand
Rank second in market share after L’Oreal
Perceived as an innovative brand
Brand given high regard by makeup professionals
Above are the strengths in the SWOT Analysis of Max Factor. The strengths of Max Factor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Max Factor Weaknesses
Intense competition means limited market share and smaller margins
Losing market share forced P&G to withdraw brand from US
These were the weaknesses in the Max Factor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Max Factor Opportunities
Global economic turbulence increases demand for medium priced Max Factor products
Rapidly expanding demands in developing countries
Scope of exclusive sales tie-up with certain e-tailing companies to scale up sales
Above we covered the opportunities in Max Factor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Max Factor Threats
Trend moving towards natural and organic makeup products
Increasing environment sensitivity among consumers
The threats in the SWOT Analysis of Max Factor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Professional look without price of professional product
Max Factor STP
Working women between 20 to 45 years with above average disposable income looking for quality and price
Brand that provides professional look without professional price because of its innovation
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