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Max Factor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Max Factor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Max Factor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Max Factor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Max Factor is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Max Factor competitors and includes Max Factor target market, segmentation, positioning & Unique Selling Proposition (USP).

Max Factor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Max Factor Brand Analysis
Parent Company

Procter & Gamble


Personal Care brands- Cosmetics



Tagline/ Slogan

The makeup of makeup artists


Professional look without price of professional product

Max Factor STP
Max Factor Segmentation

Women’s cosmetics

Max Factor Target Market

Working women between 20 to 45 years with above average disposable income looking for quality and price

Max Factor Positioning

Brand that provides professional look without professional price because of its innovation

Max Factor SWOT Analysis
Max Factor Strengths

Below are the Strengths in the SWOT Analysis of Max Factor:

1. Leverage global procurement network developed by P&G
2. Competitive pricing in medium tier II segment
3. Globally recognized brand

4. Rank second in market share after L’Oreal

5. Perceived as an innovative brand

6. Brand given high regard by makeup professionals

Max Factor Weaknesses

Here are the weaknesses in the Max Factor SWOT Analysis:

1. Intense competition means limited market share and smaller margins

2. Losing market share forced P&G to withdraw brand from US

Max Factor Opportunities

Following are the Opportunities in Max Factor SWOT Analysis:

1. Global economic turbulence increases demand for medium priced Max Factor products
2. Rapidly expanding demands in developing countries 
3. Scope of exclusive sales tie-up with certain e-tailing companies to scale up sales

Max Factor Threats

The threats in the SWOT Analysis of Max Factor are as mentioned:

1. Trend moving towards natural and organic makeup products
2. Increasing environment sensitivity among consumers

Max Factor Competition

Below are the top 7 Max Factor competitors:

1. Maybelline
2. Courjois Paris

3. Revlon

4. Almay

5. Neutrogena

6. L'Oréal 
7. CoverGirl

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Max Factor. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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