SWOT Analysis of Max Factor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Max Factor |
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Parent Company |
Procter & Gamble |
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Category |
Personal Care brands- Cosmetics |
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Sector |
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Tagline/ Slogan |
The makeup of makeup artists |
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USP |
Professional look without price of professional product |
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Max Factor STP |
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Segment |
Women’s cosmetics |
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Target Group |
Working women between 20 to 45 years with above average disposable income looking for quality and price |
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Positioning |
Brand that provides professional look without professional price because of its innovation |
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Max Factor SWOT Analysis |
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Strengths |
1. Leverage global procurement network developed by P&G 4. Rank second in market share after L’Oreal 5. Perceived as an innovative brand 6. Brand given high regard by makeup professionals |
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Weaknesses |
1. Intense competition means limited market share and smaller margins 2. Losing market share forced P&G to withdraw brand from US |
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Opportunities |
1. Global economic turbulence increases demand for medium priced Max Factor products |
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Threats |
1. Trend moving towards natural and organic makeup products |
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Max Factor Competition |
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Competitors |
1. Maybelline 3. Revlon 4. Almay 5. Neutrogena 6. L'Oréal |
The brandguide table above concludes the Max Factor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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