Max Factor SWOT Analysis, Competitors & USP
SWOT analysis of Max Factor analyses the brand by its strengths, weaknesses, opportunities & threats. In Max Factor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Max Factor to benchmark its business & performance as compared to the competitors. Max Factor is one of the leading brands in the FMCG sector.
The table below lists the Max Factor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Max Factor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Max Factor Brand Analysis | |
|---|---|
| Parent Company |
Procter & Gamble |
| Category |
Personal Care brands- Cosmetics |
| Sector | |
| Tagline/ Slogan |
The makeup of makeup artists |
| USP |
Professional look without price of professional product |
| Max Factor STP | |
| Segment |
Women’s cosmetics |
| Target Group |
Working women between 20 to 45 years with above average disposable income looking for quality and price |
| Positioning |
Brand that provides professional look without professional price because of its innovation |
| SWOT Analysis of Max Factor | |
| Max Factor Strengths |
Below are the Strengths in the SWOT Analysis of Max Factor: 1. Leverage global procurement network developed by P&G 4. Rank second in market share after L’Oreal 5. Perceived as an innovative brand 6. Brand given high regard by makeup professionals |
| Max Factor Weaknesses |
Here are the weaknesses in the Max Factor SWOT Analysis: 1. Intense competition means limited market share and smaller margins 2. Losing market share forced P&G to withdraw brand from US |
| Max Factor Opportunities |
Following are the Opportunities in Max Factor SWOT Analysis: 1. Global economic turbulence increases demand for medium priced Max Factor products |
| Max Factor Threats |
The threats in the SWOT Analysis of Max Factor are as mentioned: 1. Trend moving towards natural and organic makeup products |
| Max Factor Competition | |
| Max Factor Competitors |
Below are the top 7 competitors of Max Factor: 1. Maybelline 3. Revlon 4. Almay 5. Neutrogena 6. L'Oréal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Max Factor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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