Vanish SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Vanish analyses the brand by its strengths, weaknesses, opportunities & threats. In Vanish SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vanish to benchmark its business & performance as compared to the competitors. Vanish is one of the leading brands in the FMCG sector.

The article below lists the Vanish SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vanish SWOT Analysis:

SWOT Analysis of Vanish

For Vanish, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vanish Strengths

The strengths of Vanish looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vanish :

1. Strong R&D capability and product innovation

2. RB has won innovative awards for Vanish
2. Distribution structure with high reach and wide coverage
3. Strong financial condition and good sales in over 70 countries
4. Parent company being market leader helps in marketing
5. Excellent global branding and advertising

Vanish Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vanish SWOT Analysis:

1. Competition in the segment is tough hence limited market share
2. Various lower priced products available in the market


Vanish Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vanish SWOT Analysis:

1. Market growth in detergent sector
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance
4. Tie-ups with hotel chains, residential complexes etc

Vanish Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vanish are as mentioned:

1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost


Vanish Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Vanish:

1. Tide
2. Ghadi
3. Surf

4. Rin

5. Ariel

Hence this concludes the Vanish SWOT analysis.

Continue reading more about the brand/company.

About Vanish

Vanish Overview
Parent Company

Reckitt Benckiser

Category

Home Care brands – detergents

Sector

FMCG

Tagline/ Slogan

Trust pink- Forget stains

USP

Detergent specifically meant to remove stains from clothes.

Vanish STP
Segmentation

Detergent powder

Target Market

Housewives, working woman

Positioning

Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Vanish. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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