Vanish SWOT Analysis
Here is a detailed SWOT analysis of Vanish covering strengths, weaknesses, opportunities and threats.
Vanish Strengths
- Strong R&D capability and product innovation
- RB has won innovative awards for Vanish
- Distribution structure with high reach and wide coverage
- Strong financial condition and good sales in over 70 countries
- Parent company being market leader helps in marketing
- Excellent global branding and advertising
Above are the strengths in the SWOT Analysis of Vanish. The strengths of Vanish looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vanish Weaknesses
- Competition in the segment is tough hence limited market share
- Various lower priced products available in the market
These were the weaknesses in the Vanish SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vanish Opportunities
- Market growth in detergent sector
- Leveraging the latest technologies
- Upgrading consumers through innovation to new levels of quality and performance
- Tie-ups with hotel chains, residential complexes etc
Above we covered the opportunities in Vanish SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vanish Threats
- Low price competition
- Entrance of new competitors
- Unfavorable raw material cost
The threats in the SWOT Analysis of Vanish are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vanish SWOT analysis.
Read Similar SWOT analysis
About Vanish
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vanish Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands – detergents |
| Sector | |
| Tagline/ Slogan |
Trust pink- Forget stains |
| USP |
Detergent specifically meant to remove stains from clothes. |
| Vanish STP | |
| Segmentation |
Detergent powder |
| Target Market |
Housewives, working woman |
| Positioning |
Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time |
Browse marketing analysis of more brands and companies similar to Vanish. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
