SWOT analysis of Vanish analyses the brand by its strengths, weaknesses, opportunities & threats. In Vanish SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vanish to benchmark its business & performance as compared to the competitors. Vanish is one of the leading brands in the FMCG sector.
The table below lists the Vanish SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vanish competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Vanish Brand Analysis | |
---|---|
Parent Company |
Reckitt Benckiser |
Category |
Home Care brands – detergents |
Sector | |
Tagline/ Slogan |
Trust pink- Forget stains |
USP |
Detergent specifically meant to remove stains from clothes. |
Vanish STP | |
Segment |
Detergent powder |
Target Group |
Housewives, working woman |
Positioning |
Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time |
SWOT Analysis of Vanish | |
Vanish Strengths |
Below are the Strengths in the SWOT Analysis of Vanish: 1. Strong R&D capability and product innovation 2. RB has won innovative awards for Vanish |
Vanish Weaknesses |
Here are the weaknesses in the Vanish SWOT Analysis: 1. Competition in the segment is tough hence limited market share |
Vanish Opportunities |
Following are the Opportunities in Vanish SWOT Analysis: 1. Market growth in detergent sector |
Vanish Threats |
The threats in the SWOT Analysis of Vanish are as mentioned: 1. Low price competition |
Vanish Competition | |
Vanish Competitors |
Below are the top 5 competitors of Vanish: 1. Tide 4. Rin 5. Ariel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vanish. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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