Vanish SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6255

SWOT analysis of Vanish analyses the brand/company with its strengths, weaknesses, opportunities & threats. Vanish is one of the leading brands in the FMCG sector. The table below also lists the top Vanish competitors and elaborates Vanish segmentation, targeting, positioning & USP.

Vanish

Parent Company

Reckitt Benckiser

Category

Home Care brands – detergents

Sector

FMCG

Tagline/ Slogan

Trust pink- Forget stains

USP

Detergent specifically meant to remove stains from clothes.

Vanish STP

Segment

Detergent powder

Target Group

Housewives, working woman

Positioning

Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time

Vanish SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vanish. Strengths are:

1. Strong R&D capability and product innovation

2. RB has won innovative awards for Vanish
2. Distribution structure with high reach and wide coverage
3. Strong financial condition and good sales in over 70 countries
4. Parent company being market leader helps in marketing
5. Excellent global branding and advertising

Weaknesses

Here are the weaknesses in the Vanish SWOT Analysis:

1. Competition in the segment is tough hence limited market share
2. Various lower priced products available in the market

Opportunities

Following are the Opportunities in Vanish SWOT Analysis:

1. Market growth in detergent sector
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance
4. Tie-ups with hotel chains, residential complexes etc

Threats

The threats in the SWOT Analysis of Vanish are as mentioned:

1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost

Vanish Competition

Competitors

Below are the top 5 Vanish competitors:

1. Tide
2. Ghadi
3. Surf

4. Rin

5. Ariel


The brandguide table above concludes the Vanish SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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