Vanish SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6564

SWOT analysis of Vanish analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vanish SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vanish to benchmark its business & performance as compared to the competitors and industry. Vanish is one of the leading brands in the FMCG sector. The table below also lists the top Vanish competitors and elaborates Vanish market segmentation, target group, positioning & Unique Selling Proposition (USP).

Vanish SWOT, Competitors, Marketing STP & Brand analysis Table
Vanish Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands – detergents



Tagline/ Slogan

Trust pink- Forget stains


Detergent specifically meant to remove stains from clothes.

Vanish STP

Detergent powder

Target Group

Housewives, working woman


Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time

Vanish SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vanish. Strengths are:

1. Strong R&D capability and product innovation

2. RB has won innovative awards for Vanish
2. Distribution structure with high reach and wide coverage
3. Strong financial condition and good sales in over 70 countries
4. Parent company being market leader helps in marketing
5. Excellent global branding and advertising


Here are the weaknesses in the Vanish SWOT Analysis:

1. Competition in the segment is tough hence limited market share
2. Various lower priced products available in the market


Following are the Opportunities in Vanish SWOT Analysis:

1. Market growth in detergent sector
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance
4. Tie-ups with hotel chains, residential complexes etc


The threats in the SWOT Analysis of Vanish are as mentioned:

1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost

Vanish Competition

Below are the top 5 Vanish competitors:

1. Tide
2. Ghadi
3. Surf

4. Rin

5. Ariel

The brandguide table above concludes the Vanish SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vanish. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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