Vanish SWOT Analysis, USP & Competitors

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SWOT Analysis of Vanish with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reckitt Benckiser


Home Care brands – detergents



Tagline/ Slogan

Trust pink- Forget stains


Detergent specifically meant to remove stains from clothes.



Detergent powder

Target Group

Housewives, working woman


Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time

SWOT Analysis


1. Strong R&D capability and product innovation

2. RB has won innovative awards for Vanish
2. Distribution structure with high reach and wide coverage
3. Strong financial condition and good sales in over 70 countries
4. Parent company being market leader helps in marketing
5. Excellent global branding and advertising


1. Competition in the segment is tough hence limited market share
2. Various lower priced products available in the market


1. Market growth in detergent sector
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance
4. Tie-ups with hotel chains, residential complexes etc


1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost



1. Tide
2. Ghadi
3. Surf

4. Rin

5. Ariel

The table above concludes the Vanish SWOT analysis along with its marketing and brand parameters.


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