Clearasil SWOT Analysis, Competitors & USP

Clearasil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Clearasil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clearasil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Clearasil is one of the leading brands in the FMCG sector.

The article below lists the Clearasil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clearasil SWOT Analysis:

SWOT Analysis of Clearasil

For Clearasil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Clearasil Strengths

The strengths of Clearasil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clearasil :

1. The top-selling brand of skin care and acne medication

2. RB has been ranked as one of the Most Innovative Companies in the World
3. Inexpensive and high quality product
4. First dermatological brand created especially for younger skin to fight against pimples
5. Strong R &D team with constant product innovations

6. Wide range of products and good availability & distribution

Clearasil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clearasil SWOT Analysis:

1.Stiff segment with a lot of brands competing for market share
2. Limited penetration in some of the major growing economies

Clearasil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clearasil SWOT Analysis:

1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales

Clearasil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clearasil are as mentioned:

1. Presence of strong competition
2.Unstable demand-price ratio
3.Price war with other brands

Clearasil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Clearasil:

1. Ponds
2.Loreal
3.Vicco Laboratories

4.Himalaya

Hence this concludes the Clearasil SWOT analysis.

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About Clearasil

Clearasil Overview
Parent Company	Reckitt Benckiser
Category	Personal Care brands - Skin care
Sector	FMCG
Tagline/ Slogan	Feel the difference; Don’t just look awesome; The science of looking awesome
USP	Clear skin in just three days
Clearasil STP
Segmentation	Personal care-Acne treatment
Target Market	Adolescents and college youth
Positioning	Feel improvement in skin problems right from first application.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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