Clearasil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clearasil analyses the brand by its strengths, weaknesses, opportunities & threats. In Clearasil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clearasil to benchmark its business & performance as compared to the competitors. Clearasil is one of the leading brands in the FMCG sector.

The table below lists the Clearasil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clearasil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Clearasil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clearasil Brand Analysis
Parent Company

Reckitt Benckiser

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Feel the difference; Don’t just look awesome; The science of looking awesome

USP

Clear skin in just three days

Clearasil STP
Segment

Personal care-Acne treatment

Target Group

Adolescents and college youth

Positioning

Feel improvement in skin problems right from first application.

SWOT Analysis of Clearasil
Clearasil Strengths

Below are the Strengths in the SWOT Analysis of Clearasil:

1. The top-selling brand of skin care and acne medication

2. RB has been ranked as one of the Most Innovative Companies in the World
3. Inexpensive and high quality product
4. First dermatological brand created especially for younger skin to fight against pimples
5. Strong R &D team with constant product innovations

6. Wide range of products and good availability & distribution

Clearasil Weaknesses

Here are the weaknesses in the Clearasil SWOT Analysis:

1.Stiff segment with a lot of brands competing for market share
2. Limited penetration in some of the major growing economies

Clearasil Opportunities

Following are the Opportunities in Clearasil SWOT Analysis:

1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales

Clearasil Threats

The threats in the SWOT Analysis of Clearasil are as mentioned:

1. Presence of strong competition
2.Unstable demand-price ratio
3.Price war with other brands

Clearasil Competition
Clearasil Competitors

Below are the top 4 competitors of Clearasil:

1. Ponds
2.Loreal
3.Vicco Laboratories

4.Himalaya


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clearasil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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