Clearasil SWOT Analysis, Competitors & USP
SWOT analysis of Clearasil analyses the brand by its strengths, weaknesses, opportunities & threats. In Clearasil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clearasil to benchmark its business & performance as compared to the competitors. Clearasil is one of the leading brands in the FMCG sector.
The table below lists the Clearasil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clearasil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Clearasil Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
Feel the difference; Don’t just look awesome; The science of looking awesome |
| USP |
Clear skin in just three days |
| Clearasil STP | |
| Segment |
Personal care-Acne treatment |
| Target Group |
Adolescents and college youth |
| Positioning |
Feel improvement in skin problems right from first application. |
| SWOT Analysis of Clearasil | |
| Clearasil Strengths |
Below are the Strengths in the SWOT Analysis of Clearasil: 1. The top-selling brand of skin care and acne medication 2. RB has been ranked as one of the Most Innovative Companies in the World 6. Wide range of products and good availability & distribution |
| Clearasil Weaknesses |
Here are the weaknesses in the Clearasil SWOT Analysis: 1.Stiff segment with a lot of brands competing for market share |
| Clearasil Opportunities |
Following are the Opportunities in Clearasil SWOT Analysis: 1.Senior citizen population is a large growing market segment which should be given focus |
| Clearasil Threats |
The threats in the SWOT Analysis of Clearasil are as mentioned: 1. Presence of strong competition |
| Clearasil Competition | |
| Clearasil Competitors |
Below are the top 4 competitors of Clearasil: 1. Ponds 4.Himalaya |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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