Clearasil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Clearasil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clearasil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Clearasil is one of the leading brands in the FMCG sector.
The article below lists the Clearasil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clearasil SWOT Analysis:
In this article:
For Clearasil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Clearasil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clearasil :
1. The top-selling brand of skin care and acne medication
2. RB has been ranked as one of the Most Innovative Companies in the World
3. Inexpensive and high quality product
4. First dermatological brand created especially for younger skin to fight against pimples
5. Strong R &D team with constant product innovations
6. Wide range of products and good availability & distribution
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clearasil SWOT Analysis:
1.Stiff segment with a lot of brands competing for market share
2. Limited penetration in some of the major growing economies
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clearasil SWOT Analysis:
1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clearasil are as mentioned:
1. Presence of strong competition
2.Unstable demand-price ratio
3.Price war with other brands
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Clearasil:
Hence this concludes the Clearasil SWOT analysis.
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